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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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11 Best Marketing Books for Your 2012 Summer Reading List

Marketing Insider Group

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing - by Mark Schaefer (@ MarkwSchaefer ).

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron.

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The 6 Most Important Social Media Trends of 2017

Contently

That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. Facebook’s mobile transformation is almost complete. users will access the app only through mobile.

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2010s to now: Email design trends that survived the test of time

Litmus

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Despite being “ the most sort-of ” decade of all time, major advancements did take place with email marketing. This set the stage for email marketing as we know it today. Before mobile became the norm, the focus was heavily on desktop.

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Role of Advertising During the Coronavirus Era

Martech Advisor

Consumer behavior directly influences the strategies and outcomes associated with marketing. Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). Smartphones accounted for 70% of that mobile time.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. In 2012, I wrote about a supply-chain management software company called Kinaxis. Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. Brainstorm some ideas and try them out.