The Effective Marketer

DECEMBER 8, 2010

What is the hand-off process with sales? Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. Some of the issues discussed were: Who manages and who owns the CRM system in your organization? Join the LinkedIn group and attend the next event!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Digilant

OCTOBER 4, 2023

And for the next few years, digital advertising mirrored this simple and straightforward process. The Birth of Real-Time Bidding The next decade of programmatic advertising history (the 2010s) cannot be easily outlined linearly. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

The Effective Marketer

MAY 3, 2011

Marketers are starting to play a strong role in defining the needs and in the selection process when it comes to purchasing marketing technology. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 27, 2010

How can we improve this process? Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. The answer may lie in a tool most people already have… MS PowerPoint! Like Be the first to like this post. Give it a try!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 6, 2009

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Who doesn’t like to see a big giant fall down on its face, especially if it’s in public?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 17, 2010

This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. This entry was posted on Wednesday, March 17th, 2010 at 12:15 pm and is filed under Email Marketing. Is good to see what’s out there, what is working and what is not. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Webbiquity

APRIL 5, 2010

A detailed 11-step process to optimize press releases for search. 9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer. 10 Reasons Media Relations Will Get Easier in 2010 by Journalistics. Interactive PR Insights and Tactics. Optimizing A Press Release by PRESSfeed.

PR 100

PR Blogger Outreach Best Practices 100

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The ROI Guy

APRIL 19, 2010

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Ongoing costs are 3:1 vs. purchase price.

Budget Programs 40

Budget Programs Conference ROI Cost 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. 40% of Marketers plan to increase their budgets in 2010. Linkedin and Twitter integrate.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

ViewPoint

JANUARY 15, 2013

Large call center and security software company—since 2009. Large, strategic waste services company—since 2010. Large, regional energy company—telesales since 2010. Another very large software and services company—since 2010. Another global healthcare software and services company—since 2010…. Disqualified (21%).

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. 2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. Let’s take a look at the first email she designed and developed for Experian in 2009: Source: Lily Worth.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Customer Experience Matrix

SEPTEMBER 1, 2010

These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

APRIL 6, 2009

Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. Keep in mind the following factors and you’ll be a step ahead of other candidates.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 13, 2009

Going back to the Inbound Marketing University, what I liked about their registration process is that it was painless, they ask minimum information and so far only relevant emails about the course have been sent. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Or you try to stay away from it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.

Lead Generation 120

Lead Generation ROI Process Generation 120

The ROI Guy

AUGUST 17, 2010

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 The 2010 growth forecasts, although positive, are lower than the original 4.1 trillion, a 5.9 percent decline from 2008. trillion, a 5.9

Gartner 40

Gartner Positioning Spending Forecasting 40

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

readwrite

APRIL 22, 2010

Top 10 Mobile Trends of 2010: – Part 1: Design & Development. According to a recent study from Juniper Research , the market for cloud-based mobile applications will grow 88% from 2009 to 2014. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

The Effective Marketer

FEBRUARY 25, 2009

This is when you stop ‘doing stuff’ and go to ‘processing stuff’, which also means that at the end you need to prioritize. As you get emails, make sure you process them and if there’s an action that needs to be taken, use the proper categories and prioritization. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Good collaboration and a well documented process (that works manually) must exist first. But closed-loop marketing isnt software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Convince & Convert

SEPTEMBER 22, 2010

link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Smashmouth Marketing

APRIL 1, 2010

The next step in the sales process may be to present a quote or meet other decision makers, but by insisting on a face-to-face meeting, I was able to put my best foot forward and start building rapport at a level beyond what a second phone call could provide. Questions this raises: Should that first meeting have been face-to-face?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Writing on the Web

JULY 4, 2012

Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

markempa

JANUARY 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Who owns the feedback process: marketing or sales? Who owns the feedback process: marketing or sales? You’re not alone. You’re not alone.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120