The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. Who is our target? Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link.

Social Media 100

Social Media Planning Work Management Social Marketing 100

KoMarketing Associates

JULY 1, 2014

Created: March 4, 2010. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. Profile page information is too volatile to be trusted for ongoing rank relevance. Created: August 20, 2009. Common B2B Link Building Questions. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. And, with links to readily available data sources (including LinkedIn) you can easily find the individuals with the titles that are your targets.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Keep your focus squarely on finding topics that are of interest to your target audience and developing content. Capture visitor information – Implement a method to capture visitor information from your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Copyright © 2010 Tiecas, Inc. Your prospects are at different stages of their decision making process when they visit your site.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Before you can deliver your content and engage with your target audience, they need to find you! Actively participate in forums where your target audience hangs out.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. In the later stages, supplier Web sites and catalogs are the most important information sources. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Customer Experience Matrix

APRIL 20, 2010

The most interesting information was what respondents saw as their largest source of qualified opportunities. One anomaly in this data is sharply increasing reliance on external business information services. By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

markempa

MAY 21, 2007

They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs. A simple phone call can generate plenty of useful information. Use this information to refine your message to identify more leads just like your best customers.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Speak as Your Target Audience Does Use the vernacular the public uses as observed in search inquiries, confirms relevance and creates instant connection (ex.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Industrial Marketing Today

JULY 23, 2010

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then who owns it, d.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

OCTOBER 19, 2006

« E-book: Why Naked CRM Doesnt Work | Main | Targeting Your B2B Lead Generation » Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson. An inquiry is an interested party who has requested information and needs some level of assistance.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.   What do I mean?

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Copyright © 2010 Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

markempa

MAY 18, 2007

Are there changes in hot topics for your target audience? Do your lead generation messaging align with your target audiences needs? Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Achinta Mitra September 22, 2010 at 9:50 am @Geoff, Thanks for stopping by and commenting. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response. Contact media sequence and frequency. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. billion in Q2-2010. Here’s how: They clearly define their target audience and quickly segment their site visitors by using common industry classifications.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. billion in Q2-2010. Here’s how: They clearly define their target audience and quickly segment their site visitors by using common industry classifications.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

markempa

FEBRUARY 23, 2006

Heres a brief excerpt of the article: If you think finding the right person to target with your business-to-business marketing is harder than it used to be, you’re right. a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.: In 2005, 3.5

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. So I’m recommending that — in 2009 — marketers focus more on using Web sites to cut sales interaction costs. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

FEBRUARY 10, 2010

I see how marketers would like this, but not sure all customers would appreciate being targeted like this. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. link] Michael A. Find where your clients/contacts are in the social media realm.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Hubspot

FEBRUARY 23, 2017

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Ping was launched as an iTunes feature in 2010 and was closed in 2012. Source: VentureBeat.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. They also highlight each blogger with a head shot, bio, link to their blog and contact information. Again, using humor as a hook and then using relevant content in a more informal setting. URL: [link] [link] Christie WOW!

Case Studies 40

Case Studies Case Study Social Media Studies 40

markempa

JANUARY 25, 2006

Still, if your target audience lacks a portable MP3 player, they are tethered to their computer anyway right? People want different information, in different ways, and at different times during their buying process. Still, if your target audience lacks a portable MP3 player, they are tethered to their computer anyway right?

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Hence, 1,000.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 32:23 – Questions to ask your team to develop an on-target ULD. 37:54 – Outreach nurturing collects more information or permission from the leads that you have. 41:50 – Understand what information would be most relevant to your database.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120