markempa

OCTOBER 17, 2006

It also addresses three major CRM challenges: fizzled lead generation efforts, lack of actionable information and the inability to leverage existing sales/marketing knowledge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

markempa

AUGUST 14, 2006

Chock full of useful information, the eBook provides a broad look at the selling process. Each expert concisely provides the one piece of information that, from the author’s perspective, we must know to succeed. Chock full of useful information, the eBook provides a broad look at the selling process. Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

markempa

NOVEMBER 1, 2006

The 5 steps of successful lead qualification are: Define and Agree On What the Word “Lead” Means Consolidate and Centralize Your Prospect Information Pick up the Phone and Qualify Prospective Leads Handing Off Leads to Sales Closing the Loop The first step in the process requires marketing and sales to come up with a definition for a lead together.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

DECEMBER 6, 2006

from From the Innovators Desk I know that we can get a lot of information from newsletters, but it is a pretty cumbersome way to get our information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 what are they good for?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 27, 2006

I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JUNE 14, 2006

They are coming to your site for information. According to their study, the practice of making users register before providing them with deeper information will send sales prospects running. They are coming to your site for information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

OCTOBER 19, 2006

An inquiry is an interested party who has requested information and needs some level of assistance. An inquiry is an interested party who has requested information and needs some level of assistance. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 There is a difference. There is a difference.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JANUARY 25, 2006

I use podcasts and they are no doubt more “buzz” worthy than webinars. People want different information, in different ways, and at different times during their buying process. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

OCTOBER 6, 2006

There is also some excellent information on writing titles and some great ideas about how to market the finished white paper. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Also, I recently wrote a post, " Using White Papers for Lead Generation ," that you might want to check out too.

BtoB 120

BtoB Lead Generation Paper Generation 120

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

MAY 21, 2007

A simple phone call can generate plenty of useful information. Use this information to refine your message to identify more leads just like your best customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Talk to your best customers – How much do you really know about your customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Online Marketing Institute

NOVEMBER 2, 2009

Social media and PR support this by providing both more links to your website and more places, other than your site, where information about your company and products can be found. Share it on StumbleUpon Share this on Technorati Buzz up! For generic term searches, SEO helps get your site in the top results.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. I have seen this part kill a. agreeing on what you are putting in there, c.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

JULY 10, 2006

A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JANUARY 19, 2006

Centralize your contact information. Centralize your contact information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand the significance of your Web site. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs. Determine which visitors become leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

FEBRUARY 10, 2010

Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong. Other gr8 uses [link] [link] Jodi Gibson Discovered this excellent tool.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

markempa

JUNE 13, 2007

" Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 30, 2007

These lists include all of the demographic data typically needed, and have extended contact information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Usually, I have found that the best company level data lists come from data companies like Dun & Bradstreet or InfoUSA.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do your lead generation messaging align with your target audiences needs?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The live workshop will take place in Washington, DC on February 17th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

FEBRUARY 28, 2007

They provide too much information. People use the web for research; they are looking for fresh ideas, insight and actionable information. They provide too much information. People use the web for research; they are looking for fresh ideas, insight and actionable information. If I wanted to compete with you.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 7, 2006

I define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Do database record notes contain enough information to prepare for next steps? Are some sales people getting too few leads?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JULY 20, 2005

Theres more information about the book at Amazon.com. Theres more information about the book at Amazon.com. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If your a business marketer that focuses on marketing services, I recommend RainToday.com.

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

markempa

FEBRUARY 23, 2006

a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.: Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In 2005, 3.5 more people on average were involved in making a purchasing decision than in 2001.

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

MAY 23, 2005

See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Stay to up-to-date with discussions.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well!

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

markempa

NOVEMBER 18, 2005

The development of an effective e-mail program depends on how much you know about your target audience and how well you use that information to tailor a relevant message. The development of an effective e-mail program depends on how much you know about your target audience and how well you use that information to tailor a relevant message.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

AUGUST 10, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. I anticipated that interviews on Twitter would boil the process down to its purest essence, eschewing the ramblings and trappings of the customary approach, and it’s proven to be true.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 21, 2010

I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. Thanks for sharing the very useful information with the rest of us. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125