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It’s Data Privacy Day. Again. Still.

The Customer

Data Privacy Day, Jan. 28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. It also works to encourage businesses to respect privacy and be more transparent about how they collect, store and use data. Manage your privacy settings.

Privacy 52
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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Purchase prediction engine: The secret sauce.

eCommerce 114
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How Millennial Skepticism Will Shape Brands In The Future

Biznology

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Millennials now represent the generation with the highest purchasing power, so it is critical to understand and adapt to their changing attitudes and desires: Declining Faith in Economic/Social/Political Environment.

Branding 116
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Quaero AdVantage CDP Bridges Identified and Anonymous Data

Customer Experience Matrix

It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. The split architecture of AdVantage is actually pretty common among CDPs, since anonymous and identified customer data are often kept separate for privacy reasons.

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Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. Data loss is common in all businesses.

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How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. He unequivocally says yes and you decide to make the purchase. So what you say?

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

February 6, 2008. Purchase research and Webcasts securely online. Original air date: Thursday, June 05, 2008. Copyright © 2008. Privacy Policy. Decision Tools. Reference Guides. Emerging Trends. Planned Research. Data-Driven Research. Free Research. Length: 4 pages. For Interactive Marketing Professionals.

Forrester 100