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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “That is, they create the centralized data marketplace where Versium audiences can be purchased.”

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “That is, they create the centralized data marketplace where Versium audiences can be purchased.”

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. Privacy Policy | Site designed by AMAInteractive a div.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } Tweets that mention Content Auditing and Mapping it to the Industrial Buy Cycle | Industrial Marketing Today -- Topsy.com Previous post: Is Your Industrial Website Still Just a Business Card?