Writing on the Web

JANUARY 19, 2012

What were the press releases that got the most clicks? Although it’s a bit dated, a tried and true review of some sophisticated blog writing concepts is Sonia Simone’s review of the best of Copyblogger for 2008. (I warned you, it’s a bit dated, but the concepts are proven and stand the test of time.).

Planning 100

Planning Marketing Plans Content Marketing Content 100

seo.co

MAY 1, 2022

So, we can only base our knowledge back in 2008 when Google claimed that its servers processed 20 petabytes daily. You simply have to recalibrate your campaign and invest in competitive keywords mapping and research. Do your research to prevent people from calling you out. A petabyte is equivalent to 1,000 terabytes.

Google 98

Google De-duplication SEO Keywords 98

Buzz Marketing for Technology

JUNE 27, 2008

Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! If you forget a keyboard shortcut, just press Shift + ‘ ? Instead star it or email it (yes, you can easily email a feed by pressing ‘ e’ ). Jake on 18 Jun 2008 at 10:55 pm. on 20 Jun 2008 at 2:14 pm.

Google 100

Google RSS Tips Product 100

Buzz Marketing for Technology

JULY 24, 2008

A Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Save, review, and share your research with friends or colleagues.

Privacy Policies 100

Privacy Policies Class Privacy Press 100

Paul Gillin

JULY 19, 2013

There’s no fluff in the press release, so I’ll just excerpt it word for word. And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Blogs are search engine magnets and search is still the killer app for people researching purchases. It will be for a long time.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . As it is accessible to all, you can search for and research about your competition’s advertisement.

Facebook 40

Facebook Paid Search Agency Ads API 40

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

The Lead Agency

OCTOBER 4, 2017

According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Research shows that if a similarly-sized business doubles its marketing spend – where you do not – you stand to lose up to 15% of your business to that company. Don’t believe us?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

B2B Marketing Savvy

SEPTEMBER 15, 2009

Sure, campaign 2008 thrust Twitter on to the public stage, but what else? A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Los Alamitos, CA: IEEE Press. A Smattering of Social Media Maturity Proof Points. Lenhart, A (2009).

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Zoominfo

DECEMBER 19, 2018

MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code. 6. MarketingExperiments. Marketing Land. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Buzz Marketing for Technology

JULY 22, 2008

Added: March 20, 2008. Added: March 20, 2008. Diigo ~ more than a research tool - a knowledge. Added: March 20, 2008. Diigo ~ more than a research tool - a knowledge sharing community. © 2008 YouTube, LLC. Cant wait to check out the new version. View all 12 comments. Would you like to comment?

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Zoominfo

OCTOBER 5, 2021

MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Friday, June 27, 2008. Research Centers. Submitted by Susan Hanley on Fri, 03/14/2008 - 4:37pm. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Copyright, 1994-2008 Network World, Inc. Anti-Virus / Spyware / Spam. LANs & WANs.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Faculty & Research. Press Releases. Press Clippings. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. Academic Programs. Executive Education.

Product 100

Product Peer-to-peer RSS Press 100

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative! All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JUNE 27, 2008

s a huge and terrifying step to press a button and potentially allow the whole world to read your words. June 10th, 2008 at 1:17 pm. Sara Schroter, Senior Researcher, BMJ Editorial, BMA House, Tavistock Square, London, UK. [1] June 10th, 2008 at 1:31 pm. June 10th, 2008 at 3:41 pm. June 11th, 2008 at 10:02 am.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Books. Researchers Design E-Book to Mimic Turning Book Pages | Comment [5] Real Snail Mail | Comment [4] Spying on Faculty and Staff Computer Use | Comment [13] Smart Footballs From Smarter Students | Comment [9] Young Adults Are Encouraged to Enter Civil-Rights Video Contest | Comment [6]. January 16, 2008.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. In short, this is good, practical and actionable stuff and not some marketing theory. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Buzz Marketing for Technology

JULY 24, 2008

Wednesday, June 4, 2008. My own observations in watching my students doing collaborative writing is that there seems to be stages in the collaborative writing process that correlate to what both writing researchers and group communication researchers have identified as the "collaborative writing process". June 11, 2008 5:58 AM.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature? The first study done by AWeber (aff. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Bluetext

JUNE 10, 2019

According to the US Department of Labor , PR professionals now outnumber journalists by a ratio of more than 6-to-1, after employment dropped in newsrooms by 23% between 2008 and 2017. Anyone can write a press release about how great their company is, but getting a news reporter or editor to do so is a different story entirely.

Public Relations 31

Public Relations PR Tips Media 31

Content Marketing Today

NOVEMBER 6, 2012

They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. I have been a fan and a user of their email marketing and research products for many years. research tools. A combination of great content and great products has empowered that growth.

Contact Marketing 40

Contact Marketing Contacts Work Management Marketing Management 40

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Paul Gillin

AUGUST 1, 2013

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Highlights of IBM Analytics Research Report from Paul Gillin. Just the Facts?

Business 50

Business Content Paid Search Agency Analytics 50

Buzz Marketing for Technology

JUNE 23, 2008

Cambridge, MA: Harvard University Press. Educational Researcher, 18, 32-42. Cambridge, MA: Harvard University Press. Federally-funded cognitive apprenticeship research project. This page was last modified on 10 June 2008, at 22:29. Anderson, J.R. Cognitive psychology and its implications. Bandura, A. Collins, A.,

Wikipedia 100

Wikipedia Privacy Policies Lead Ranking Copyright 100

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Your prospects will find pricing information even without your help. The only problem is, you’ve now lost control of your pricing messaging. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60