Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Let’s say you have $500.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Zoominfo

AUGUST 3, 2022

Cutting budgets seems like a risk-averse move, but history shows that companies can make large gains in down markets if they continue to invest in marketing. During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Biznology

NOVEMBER 23, 2011

ROI or no ROI? Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized.

Social Media 80

Social Media ROI Media Social Networks 80

B2B Digital Marketer

OCTOBER 28, 2021

During his time with the Hard Rock brand, his team won coveted Telly Awards (Guest Service in 2000, Menu Rollout in 2007, Harassment & Discrimination Prevention in 2008); garnered Training Directors Forum’s 1998 prize for “Reengineering Training”; and won Brandon Hall’s Gold Best in Class Award for their “Service Recovery” e-­Learning course.

B2B 98

B2B Work Management Class PR 98

Biznology

APRIL 24, 2017

61% of marketers report their biggest challenge is measuring ROI from social channels ( Simply Measured ). 61% of marketers report their biggest challenge is measuring ROI from social channels ( Simply Measured ). 43% of both B2C and B2B companies say they use organic and paid social media equally. Business.com ). Business.com).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Outreach

SEPTEMBER 29, 2020

They’re still buying, but they’re looking for immediate value, measurable outcomes, and significant ROI. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. After the pandemic hit, buyers became much more deliberate with their budgets.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. And with Jivox, brands can seamlessly accelerate engagement, conversions, and ROI through personalized digital marketing. About Jivox.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

B2B Digital Marketer

MAY 20, 2021

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. With more and more marketing activities being digital , companies must know how to successfully leverage data. Digital activity ROI assessment: [link]. This puts a lot of organizations at risk.

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. 28:21 – SaaS company’s sales cycle success story. 10:54 – Prioritize authenticity and tone in branding. 39:56 – Address common sales pitfalls.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Don’t make any big decisions right away.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Launch Marketing

SEPTEMBER 2, 2020

A properly implemented CRM solution can yield an ROI of $2.50 These leads could be coming by means of a generic form on your website, a message from a company phone line or @info email. It’s not just you and your company that are positively impacted by a well-used CRM. Importance of CRM Maintenance. for every dollar invested.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. HW Media ROI content strategy. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. HW Media ROI content strategy. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. I knew immediately that the platform offered something extraordinary. A true metaverse does not exist.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. This pattern is similar to what we saw in the 2008 / 2009 recession.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Keeping a Closer Eye on Content ROI – CMO Council.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

B2B Digital Marketer

MARCH 30, 2023

Friends from college had started the first Internet company in Arizona, and they needed marketing help. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Realizing that giving prison tours was less fun than landfill tours, he actively sought an exit and found one, in 1993.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Valasys

MARCH 11, 2020

In recent research published by London Research & Hootsuite , 87% of companies surveyed stated that they wished to have unified customer profiles. The company claims to have unparalleled expertise in scaling up customer insights. The collaborative ecosystem helps people & organizations succeed in their social endeavors.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Quick Takeaways. Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. Not to mention, it’s more data-driven than ever before and ROI matters more. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Online Marketing Institute

MARCH 24, 2010

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). This is where the human connection is made… at the point where the company connects with its customers in a meaningful way.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Strategic-IC

MARCH 24, 2020

In times of economic uncertainty it is normal to draw parallels with previous economic downturns such as those caused by the dot.com bubble or the 2008 credit crisis. What is different this time around is that businesses did not create this through underlying weaknesses or poor business practices.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. I knew immediately that the platform offered something extraordinary. A true metaverse does not exist.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Social Media 80

Social Media Social Marketing Media Buzz 80

Varicent

MARCH 8, 2018

Tell me about Akamai and then a little bit about your role with the company …. We're a global company with over 6,000 customers and what we’re really known for is making sure that the internet is working smoothly for you and your business - both speed and reliability. Akamai Technologies is based in Cambridge, Massachusetts.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. White hat SEOs work at companies, agencies or make a living from their own web projects.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

The Point

JANUARY 14, 2014

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification. Probably not.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

Marketing Insider Group

JUNE 18, 2013

I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. And I do about 75 speaking engagements each year. It’s about the three types of Youtility.

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

ANNUITAS

SEPTEMBER 21, 2010

These statistics indicate that for many companies, the lack of effectiveness in lead generation comes from ignoring the leads they already have. These companies focus on the 10-15% of leads that are immediately sales ready, yet they ignore the 70% that aren’t. The Heart of Growing Conversion Rates,&# 2008). Aberdeen, 2009.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Companies Believe Social Media Can Increase Revenue! Apparently company CEO’s are the folks who are the most excited about social media!" Take Advantage of.TV More customers = More business.

Social Media 20

Social Media Optimization Media Web 2.0 20

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

WebMarketCentral

JULY 20, 2009

All of us run the risk of growing complacent, just because our ROI is somewhere in the black." and how they relate to search engine marketing. One example: "'Chains of habit are too light to be felt until they are too heavy to be broken.'

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20