Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Zoominfo

AUGUST 1, 2022

Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely. Your warm leads leave for “safer” industries or join the ranks of the recently laid-off. After graduating from college in 2001, he began his sales career at BrassRing, an applicant-tracking software company.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Enough with the negativity and cliches. Mobile Mindfulness.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

MARCH 15, 2023

of Corporate Communications for media companies Macmillan and Primedia. followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. Before that he was V.P.

Event Marketing 110

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 110

B2B Digital Marketer

MAY 20, 2021

In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations. Navah is the Director of Paid Media for Justuno, an AI-powered CRO solution, and a veteran of the digital marketing industry. Navah’s Twitter: [link]. Navah’s LinkedIn: [link].

Privacy 52

Privacy Paid Search Agency PPC Companies 52

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

BOP Design

DECEMBER 11, 2018

We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. On the ratings and reviews platform Clutch, we’re listed as one of the top print and web design companies. We credit our success to a team that is reliable, communicative, and innovative.

Design 59

Design Paid Search Agency Work Management Companies 59

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: So who are your customers? Q: Can you give me an example?

Ideal Customer Profiles 123

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 123

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Cory Sekine-Pettite: From a writer’s perspective, there might be fewer opportunities.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Biznology

NOVEMBER 16, 2018

The obvious winners of this significant trend are industries like events, travel and dining. One company that has successfully capitalized on this growing desire for travel, dinners and engaging activities is Airbnb. Probably the most influential event was the devastating crash of 2008.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Kaon

JULY 22, 2020

I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Wow, that’s a quite thrilling step!”

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The Fall 2023 survey results are based on responses from 316 senior marketing leaders at for-profit companies based in the United States. were VP-level or above.

CMO 70

CMO Customer Surveys Research B2B 70

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Thinkers360

MARCH 22, 2024

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. We also continue to help companies understand changes in workspace technology.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Salesforce Marketing Cloud

AUGUST 22, 2022

Then in 2008, Apple launched the App Store. pic.twitter.com/ldu8kxBIYa — Daniel Peter (@danieljpeter) April 9, 2019 “When I first joined Salesforce, my title was director of the App Store,” said Leyla Seka, now chief operating officer of contract management software company IronClad. Now we all do.”

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Focus Group 52

SmartBug Media

MARCH 23, 2023

We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools. Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Innovative Uses of QR Codes by the AEC Industry. And now for the drum roll please….

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Top Rank Marketing

NOVEMBER 27, 2023

As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. Penn “As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. This helps B2B influencers broaden and deepen their coverage of critical industry discussions.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

B2B Digital Marketer

OCTOBER 28, 2021

Although his illustrious career started at Gatorland Zoo in Florida (he has scars to prove it), Jim cut his teeth in the hospitality training industry and eventually led Global Training for Hard Rock International for two decades. Jim put his experience and creativity to work, which has consistently developed cutting-­edge training concepts.

B2B 98

B2B Work Management Class PR 98

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. For example: Maybe I’m a prospect in the life sciences industry. It’s time to throw your ABM plays into high gear.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Outreach

SEPTEMBER 29, 2020

As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. Unlike the economic downturns Bill saw in 2001 and 2008, the world is still doing business — particularly for companies that fully embrace the digital transformation. Keep your head up, and stay focused on dreams.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. How content marketing leads to meaningful ROI.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The March 2023 survey results are based on responses from 314 senior marketing leaders at for-profit companies based in the United States. edition of the survey.

CMO 52

CMO Customer Surveys Research B2B 52

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Heinz Marketing

APRIL 30, 2020

What may have started as day-to-day decisions four weeks ago has now coalesced into a company-wide strategy. A company-wide, long email from the CEO isn’t going to cut it. Provide a market/industry update and assessment of what’s to come: Perhaps ask an analyst or outside expert to share their outlook.

Planning 99

Planning Act-On Work Management Interactive Marketing 99

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60