chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. But I think they’re still less than halfway penetrated in the global business community. There are many splendid varieties of marketing technologists. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

DECEMBER 26, 2017

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. Additionally, create content that speaks to local communities. He holds a bachelor degree from Reinhardt University and a Master’s Degree from Troy University in Communications.

Paid Search Agency 233

Paid Search Agency Marketing Management Service Advertising Agencies 233

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. What are the community norms, rules and regulations? Location, location, location!

Rules 144

Rules Planning Work Management Advertising Agencies 144

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Planned Research. Data-Driven Research. Free Research. February 6, 2008. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Copyright © 2008.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Tomorrow People

OCTOBER 24, 2017

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

InsightSquared

MARCH 8, 2021

According to a report by Pew Research , women remain underrepresented in the tech industry at 25% of the workforce. I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. As the organization says , “ A challenged world is an alert world.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Salesforce Marketing Cloud

OCTOBER 14, 2021

It’s funny to think back now at my initial reaction when a manager asked me to start using Salesforce back in 2008. Research the role you’re interested in to find descriptions of what the job entails, including key responsibilities. Follow Shuang in the Trailblazer Community at trailblazer.me/id/sstoppe. A willingness to learn.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Brandwatch Marketing

OCTOBER 3, 2022

Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research. Best Free Social Media Influencer Tools.

Tools 92

Tools Blogger Demographics Social Media 92

B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. By harnessing behavioral insights, businesses can enhance their marketing effectiveness and conversion rates.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

nDash

OCTOBER 16, 2018

Our category of content community — like all examples of brand category creation — isn’t really new at all. The concept of content communities actually dates back thousands of years, with the Bible being a noteworthy example. #3. In other words, we’re going to briefly examine the history of content communities.

Communities 49

Communities Practices Content Marketing Management 49

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. What are the community norms, rules and regulations? Location, location, location!

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 28, 2013

Before I bought my smoker (the Memphis Elite from Hearthland Products), I did extensive research on makes and models, which is how I found the PelletSmoking.com forum. Communities don’t thrive on their own. Community Management Content Marketing Youtility big poppa smokers content marketing online community sterling ball youtility'

Content Marketing 153

Content Marketing Correlation Work Management Content 153

Heinz Marketing

APRIL 27, 2020

This is apparently referred to as “swoop and poop” in the agile community (with the perpetrators referred to as “seagulls”). In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”. Sound familiar?

Planning 90

Planning Marketing Analytics Tools Allocation Practices 90

Onalytica B2B

NOVEMBER 14, 2017

It was tuning into Twitter in 2008, and living in a place where many socially responsible businesses launched (Burlington, VT) that moved my focus into sustainability – first looking at “green consumers” but then applying what I knew about how women lead into more broad sustainability leadership. Journalists in a wide range of topics.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

6sense

NOVEMBER 9, 2021

But research in contexts as different as U.K. Timing, of course, is important: Our research shows that the best period to launch a new product is just after a recession’s mid-point. But the research shows that this see-sawing on price backfires: Firms that engage in it lose more market share than those that don’t.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 27, 2008

Friday, June 27, 2008. Research Centers. Submitted by Susan Hanley on Fri, 03/14/2008 - 4:37pm. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Copyright, 1994-2008 Network World, Inc. Anti-Virus / Spyware / Spam. LANs & WANs.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Onalytica B2B

AUGUST 23, 2017

It is a halfway house between advertising and PR that many brands feel is the best way for them to communicate their messages effectively. Compared to social media community management, influencer marketing is extremely cost effective – especially if you are struggling for internal marketing resource.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Today, the combination of content and community accounts for 59% of users’ time.

Spending 120

Spending Media Mobile Advertising Forrester 120

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

6sense

AUGUST 26, 2021

This is apparently referred to as “swoop and poop” in the agile community (with the perpetrators referred to as “seagulls”). In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”. Sound familiar?

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

Convince & Convert

FEBRUARY 17, 2016

Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. The first part of influencer marketing for me is actually the research phase and finding the people that you actually want to involve in your business.” —@jasonkeath (highlight to tweet) .

Social Media 92

Social Media Social Marketing Media Paid Search Agency 92

Zoominfo

DECEMBER 19, 2018

MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! The Digital Marketing Institute is a staple in the marketing community. 6. MarketingExperiments.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. source ) The SEO community is divided into white hat (play within the rules) and black hat (play beyond the rules).

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Buzz Marketing for Technology

JUNE 27, 2008

22-26 September 2008, Berlin, Germany. Submission deadline of tentative abstract: 12 June 2008. Submission deadline for paper submission: 23 June 2008. PROLEARN Summer School 2008 - Call for Participation. Deadline for applications is March 15th, 2008. APOSDLE - new ways to work, learn and collaborate! IST-027023).

RSS 100

RSS Paper Conference Training 100

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

e4innovation.com E-learning innovation: research, evaluation, practice and policy. Archives June 2008. April 2008. March 2008. February 2008. January 2008. E-learning research (11). Research methodology (1). Open content holistic research environment. Communities of practice.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Biznology

MAY 20, 2016

If you spend the time to do your research and find someone who comes qualified and well recommended, you may also find that freelancers do better work in general, as the success of their business is also at stake, rather than just yours. Internships have changed a lot recently.

Training 128

Training PR Positioning Spending 128

ClickZ

JANUARY 29, 2020

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Zoominfo

OCTOBER 5, 2021

MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! The Digital Marketing Institute The Digital Marketing Institute is a staple in the marketing community.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 22, 2008

Added: March 20, 2008. Added: March 20, 2008. Diigo ~ more than a research tool - a knowledge. Added: March 20, 2008. Diigo ~ more than a research tool - a knowledge sharing community. Community Guidelines. © 2008 YouTube, LLC. QuickList ( 0 ). Site: Home. Social Bookmarking 2.0.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

online communities. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki. creativity. data center.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Hubspot

JANUARY 21, 2019

Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities. Global marketing is the act of focusing a product on the needs of potential buyers in other countries.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101