Sword and the Script | B2B

APRIL 11, 2020

Second, the business is chasing after your budget with a saw. As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Sword and the Script | B2B

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. For example, influencer marketing could cut across earned and paid categories. I look back to 2008 and 2009 and I think we had the priorities right.

Order 98

Order B2B Marketing Budget Programs B2B 98

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 27, 2009

Learn all of that in more in some of the best posts from the last year on blogging for business. End with related posts" is one example, and a practice that's always been used with this "Best Of" series.) ("End with related posts" is one example, and a practice that's always been used with this "Best Of" series.)

Best Practices 20

Best Practices Business Adwords Blogger 20

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Here are a couple examples we’ve created for industry columns: 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy. 12 Perspectives on How B2B SEO Can Better Support PR & Communications. Here is a very recent example.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Here are a couple examples we’ve created for industry columns: 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy. 12 Perspectives on How B2B SEO Can Better Support PR & Communications. Here is a very recent example.

Link Building 120

Link Building Tactics Ad Building B2B 120

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? You'll find examples here that serve as a great inspiration and starting point. Is Social Media Passing Your Business By? DJ Francis outlines why social media is important for business and how to approach it.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO 20

SEO Best Practices PR PageRank 20

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. Let us refer very briefly to business and technology expert Bernard Marr to get our terminology right before we go on.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. Though targeted at small businesses, the best practices outline in this post apply to websites of virtually any size.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

AUGUST 10, 2009

The first is that marketers need to choose the right social media platforms to support their business objectives rather than focusing merely on traffic numbers. 5 Spheres of Social Media, Guest Post by The SEO Review In this thought-provoking post, Jason Keath proposes a five-part model of social media: networking (e.g.,

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. and build an engagement scoring system to optimize from."

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JUNE 30, 2009

Mutter contends that newspapers once virtually owned the business of connecting employers with job-seekers, but, failing to sense the shift happening around them, have conceded billions of dollars in classified ad revenues, first to sites like CareerBuilder , HotJobs and Monster , more recently to SimplyHired , Oodle and NotchUp. Desperately.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

AUGUST 24, 2009

Example: "Another ad brags about a car that takes you ' beyond your destination.' Example: “'The problem with the gene pool is that there is no lifeguard.' Why would anyone want that? Surely it's something of a problem. What do you have to do? Catch the bus back?" Any time people are involved, there’s room for ugliness and stupidity."

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MARCH 19, 2009

For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. Tags: Blogging for Business.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

MARCH 23, 2009

Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others. There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

SnapApp

MARCH 8, 2013

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. In business, the faster and more agile you are, the more successful you can be. So, when the fast get faster, the benefits get bigger.

Lead Scoring 48

Lead Scoring Lead Ranking Content Marketing Content 48

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. See Like An Outsider In 3 Not-So-Easy (But Worth It) Steps by GrokDotCom "Insiders" in any business or industry develop their own jargon over time. Combat dreaded "writer's block"?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 ve written.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Content Marketing Institute

SEPTEMBER 26, 2018

We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). In general, this means it’s supporting your marketing and business goals. What is content marketing? Peg Miller , Xactly.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Examples from the McKinsey & Company’s Social Consumer Decision Journey. In actuality, that is not always the case. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. .&# Does that drive business to you? Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

JANUARY 14, 2011

“Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Outgrow

SEPTEMBER 8, 2022

Creating and developing a Wikipedia Page for your business. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. But now I’m getting more business in other areas, SEO is so competitive these days.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. I found myself facing a room full of blank stares.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Created: February 2, 2008. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

MAY 4, 2010

Do you see social media participation as one of the hurdles businesses now need to successfully clear? For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Absolutely. Great question.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Blogging is important because, up until 2008, more people still used offline (e.g.

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Addition 1.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Convince & Convert

MAY 5, 2010

From a business standpoint, it’s brilliant. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JULY 27, 2010

Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? Indra Gardiner covered social media law in a way that I cannot.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

AUGUST 14, 2011

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40