Industrial Marketing Today

OCTOBER 2, 2010

Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. chrisbrogan.com. Newsletters. Many good points here, Chris.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Industrial Marketing Today

MAY 26, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Copyright © 2010 Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JULY 7, 2008

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Upcoming Events. Josh: Good point.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Use a social publishing site like scribd.com to gain a larger audience for your white papers. That’s the goal of every branding effort. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Depending on the stage of the prospect, your content needs to: Move them from ignorance to awareness – define the problem and make your target audience aware of generic solutions and the benefits of your offerings. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Recycle - Don’t toss out content that’s no longer pulling the audience it once did.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Website copy optimized for keywords and phrases is how your technical audience will find you. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Before you can deliver your content and engage with your target audience, they need to find you! And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 6, 2010

However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. It is only when you tie them together or translate features into benefits can you engage with your target audience and increase your success rate of closing the sale. Share your thoughts by leaving a comment.

Features 60

Features Web 2.0 Planning Work Management 60

Hubspot

APRIL 14, 2015

That’s up from just 9% in 2008. Reaching more people more often can help a business grow their audience and establish them as experts in their field. How to set up your podcast RSS feed without needing to know any code. Click to Tweet: "Learn how to create a podcast that your audience will love [link] by @HubSpot ".

RSS 28

RSS Startups Hubspot Tips 28

Industrial Marketing Today

JULY 23, 2010

As an added bonus, you can share your slideshow with much a larger audience by uploading it to a site like slideshare. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 21, 2010

Keep your focus squarely on finding topics that are of interest to your target audience and developing content. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It is not about you: Shift the focus from you to them. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Automating the “garbage in, garbage out” marketing approach benefits no one.” Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. APQC knowledge management km best practices. KM Overview. Case Studies. Search. -->. Knowledge Transfer in the Internet Age. Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

© 2008 SlideShare Inc. They also give great insights into how learners learn, articulating how experience is transformed into learning. you can see more on this at my blog at http//eflections.edublogs.org. Community Guidelines. Feedback / Contact. Find your friends. Developers & API. Slidecasting. Slideshare outside. Facebook App.

Education 100

Education DMCA Wiki Peer-to-peer 100

Buzz Marketing for Technology

JULY 24, 2008

This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. March 9-12, 2008, Orlando, FL. Newsletters / RSS Feed. Copyright © 2008 Mansueto Ventures LLC. You want odds? Here are the odds, the scientifically studied odds: nine to one. How do you like those odds?

Companies 100

Companies Work Management Advertorials RSS 100

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

September 29th, 2008 at 1:06 pm. Audience (56). September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Email: Name: Copyright © 2005-2008 ME Strauss • WordPress Theme designed by iDunzo.com Successful Blog is a b5media network blog. Vicky H said.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Results can be streamed to an external viewer as an RSS feed or presented in standard reports. Searches can run on command, continuously, or on a regular schedule.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

SEPTEMBER 27, 2010

Pay close attention to your website , does it truly address the needs of a global audience? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Incorporate mobile solutions since many decision makers are not tied to their PCs during the workday. Not so fast! All Rights Reserved.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. Chris put this together a couple of years ago for an IT audience and has since expanded on it, but for me it produced an immediate aha! © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008. Bloglines My RSS Subscribers. Social Fluency. comment [].

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

7 ideas on “knowledge work&# Posted in Uncategorized by danachandler on March 26th, 2008. A mediocre, objectively good idea that is communicated fairly well will be improved if you can “sell&# it to the audience with a smile or over drinks. Subscribe to comments with RSS. March 2008. February 2008.

Knowledge Base 100

Knowledge Base Ethics Trust Marketing RSS 100

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. Noise levels will continue to frustrate marketers and audience communities alike, a constant frustration that only grows worse when you wander the social media landscape. **. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

And be sure to check out the Common Craft Plain English series of videos on RSS , Wikis and Social Bookmarking --in 3.5 For example, Ive used wikis to manage my own projects and RSS as a way to stay on top of information I need for my job. We need more simple screencasts on how to do things for specific audiences, too, I think.

Paid Search Agency 100

Paid Search Agency Work Management Screencast Wiki 100

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. These objectives have potentially different audiences that will need to be considered. For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Audience Development. 2008 FOLIO Award Winners. Circ/Audience Dev. Circulation/Audience Development. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. . --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor. Before Permission Marketing , how much audience did Seth Godin have? jaybaer shares what sharing your voice does to your blog audience. You would be entirely wrong. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117