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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Here is a real-life illustration from content marketing, which I mentioned at the top of this article: Content marketers (hero) are discovering the world of AI-generated content (journey). Every article, podcast episode, or web page should connect back to and reflect it. Here are a few examples: Point-of-view articles.

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Why Demand Generation Marketing Is like College Football

Adobe Experience Cloud Blog

Because I spend most of my time either watching a game or reading articles about MarTech, I thought it was a great idea to combine these two concepts and share with all of you where I see the overlap between business and sport. Demand generation marketers are just as much the face of your brand as anyone else, sometimes more so.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” What are your most popular articles and have any shifted since the beginning of this downturn?

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

The purpose of an online business back in the day was nothing more than generating sales and attracting more buyers. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Interactive images became important tools in generating leads. Amazon in 2008. Not sure where to start with experimentation?

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5G: The Here, Not Quite Here Next Generation of Connectivity

Aberdeen

In many ways, it’s been the slowest roll out of a “next generation” wireless technology. Since 2008 , countries and companies alike have been investing millions in 5G network creation. The post 5G: The Here, Not Quite Here Next Generation of Connectivity appeared first on Aberdeen. A Brief History.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions.