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Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers

Walker Sands

Additionally, Gen Zers were exposed to digital advertising at a young age, so they’re hyper-aware of aggressive sales tactics. Leads with results : Seeing is believing for Gen Z. Establish trust by leading with proven outcomes from clients or reputable third-party sources. How does this impact your Gen Z marketing tactics?

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

This was pretty common in 1999, as it wasn’t yet the age of interactive sliders that could display large information within small spaces. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Interactive images became important tools in generating leads. Amazon in 2008. eBay in 1999. eBay in 2003.

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International Women’s Day 2021: Choose to Challenge

InsightSquared

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Now, I lead our Implementation and Support teams as a member of InsightSquared’s Executive Leadership Team. . Amy Noack – Field Enablement Director. What does choosing to challenge mean to you?

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How customer-hero stories help you connect better

markempa

Marketing thinks they’re sending these great leads to sales, and sales, they go into a black hole and then there’s no follow-up. Sales thinks that the leads from marketing are coming from the janitorial staff of the company that they’re selling to. I wrote about the universal lead definition in my book.

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Most Subscribed YouTube Vloggers in the Philippines (2024)

Spiralytics

As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. He started his YouTube career back in 2008 with a parody of the MTV music video of Silent Sanctuary’s song “Rebound.” Cong TV (@CongTheVlogger) – 11.7

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

The age of conscious consumerism is here, driven by the under 40-set. You can follow Kellner’s lead, especially if you work inside a large corporation. And you know what my generation wants? GE Reports’ coverage not only made me feel better—it helped me see GE Healthcare in a new, extremely positive light.

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Why digital literacy matters for marketers

Sprout Social

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. The age of (mis)information is putting on the pressure. Consumer literacy can vary and leads to misunderstanding, as journalists know.

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