Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? The explosion in interest around ChatGPT will accelerate customer expectations for website chat interactions. For my peer CEOs, this means preparing for a cold winter in 2023.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Akkerman moved to New York in 2009 during the height of the financial crisis and worked as a consultant helping companies build their digital presence before joining Kenshoo as the third NY-based employee. “As

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Ardath Albee of Marketing Interactions, Inc. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. The sooner marketers start thinking about content as strategic assets that must be managed accordingly, the more traction they’ll start to gain from the ways in which they use it. Who has more “Rs&# to add to the list?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

They are time-challenged and want to interact with salespeople based only on their needs and schedules. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 21, 2010

Navigation and your calls to action play a major role in how your visitors interact with your blog. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Don’t fall in love with eye candy, it can be distracting.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 22, 2009

I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. As Jacob writes, "Shocker huh? You know what else is funny?

Social Media 20

Social Media Optimization Media Web 2.0 20

Industrial Marketing Today

MAY 14, 2010

Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Customer Experience Matrix

JULY 8, 2009

Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders. Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Online Marketing Institute

MARCH 24, 2010

Damico Marketing Communications Home Company About Joan Services Copywriting Consulting Copy e-valuation Workshops Clients Testimonials Portfolio Magalogs Brochures & Datasheets Catalog Copy Direct & E-mail Technical Articles Advertisements Web/Interactive Copy Application Stories Press Releases Newsletters Resources Tips & Techniques Links (..)

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Buzz Marketing for Technology

FEBRUARY 27, 2009

But I must say my time at BearingPoint was filled with interactions with some of the most amazingly intelligent people. Peter Hahn and Christian Small – two of the best interactive marketers I have ever met and of course Robin Eggen who somehow just made everything we could think of work – I am always honored to be in your presence!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JULY 15, 2008

15-lug-2008. 14-lug-2008. 6-lug-2008. 30-giu-2008. 29-giu-2008. l’anno scolastico 2008/2009 le seguenti inziative: 1) SEMINARI. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space?

Google 100

Google Web 2.0 Wikipedia Social Media 100

Online Marketing Institute

JULY 31, 2009

link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area. Posted by: Christopher Doran | August 27, 2008 at 02:56 PM Thanks Laura.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. From Six Degrees to Snapchat: A Brief History of Social Media. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. in January 2008. Forrester Blog for Interactive Marketing Professionals. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Convince & Convert

SEPTEMBER 22, 2010

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so). Warm fuzzies.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

The ROI Guy

FEBRUARY 12, 2010

Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns. The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008).

Budget Management 40

Budget Management Spending Planning Budget Programs 40

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. It's almost like a syllabus for your own self-paced interactive marketing guru course.

SEO 20

SEO SEM Best Practices Buzz 20

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Give your HCPs a hyper-personalized, interactive experience they will love with activity feeds , networking , moderated Q&A, polls , gamification , customizable agendas , a meeting scheduler , and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If it’s not now, it will be soon (see my post tomorrow for more on that). All rights reserved.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120