Trending Sources

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 amazon.com (Photo credit: soumit). Read on to understand why. in 1997.

Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate). One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 to foster aggressive adoption of Web 2.0 When he came to a conference in Los Angeles in 2009, I organized a Social Media Workshop that Chris taught, sponsored by IMC USA Southern California and graciously hosted by the Pepperdine Graziadio School of Business and Management.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. It’s a nice summary of what legs the ‘web 2.0

Paper 12

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

Since I began blogging in July of 2008 to share with the world my advice on many things in social media, I wanted to devote this blog post to give all of you in transition the same advice that I gave my friend’s sibling as to how I would go about looking for a job in 2011.  world wide webHeard that one before, right?  Thanks! 1.) Decide on Your Keywords. Analyze.  Emulate. 

Smart Marketing: Small Business Internet Marketing: Web 2.0 Is the New Direction

Smart Marketing

How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Web 2.0 marketing ave. Like what you read here?

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Tags: B2B email marketing lead nurturing lead generation blogging lead qualification closed loop Web 2.0. However, after I drank 10 cups of coffee, I've created my own version of the eco-marketer. Reuse your live presentations.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

domain to enhance your company's web presence. Tags: Web 2.0 How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV More Search = More Customers. More customers = More business.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Tags: Web 2.0

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Tags: Web 2.0

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Web 2.0 Tags: Web 2.0 Social Tagging

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Tags: Web 2.0 Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How does social media relate to SEO? Social Tagging

Can Social Media Save Detroit?

WebMarketCentral

In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Tags: Web 2.0 Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford.

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. StubleUpon , Digg , Facebook , Blogger , web 2.0

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

She highlights how social media is working its way into one of the last holdouts of web 2.0 The web 2.0 Baby steps in social media is just fine for healthcare for now, 2009 we expect to see further growth as patients, physicians and healthcare journalists are plugging into the budding movement of healthcare transparency. Time 28:43. Squarely in the middle.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

You'll find all of these and others in this final set of cool web tools and resources from last year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Tags: Cool Web Marketing Tools Need a tool to help you collaborate with colleagues online?

SEO 1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Poking fun at Web 2.0 The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. Poking Fun at Web 2.0 tags: Web 2.0

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Facebook is the ninth-most popular site on the web overall, and also among the "stickiest" with the highest average time per person spent on the site of the top 75 online brands. Social media offers publishers "the opportunity to promote content to a wider audience across the web." A company's online presence is no longer limited to its website. Tags: Web 2.0

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

We would like you to make a blog post about our Affiliate Program and Web Directory. In return, we will offer you either 5,000 free header banner impressions at ——— or we can give you a free listing at ——— Web Directory for one year. Drainedge Link Tank » Links From Around the Web says: August 30, 2007 at 11:18 am [.] Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article.

Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Knowledge, Skills and Tools for the Learning 2.0 2.0 : Using new technology in art classrooms (Ning , Craig. Challenges 2009 : The EDUCAUSE Top Teaching and Learning. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 in Higher Education (Ning, Eduardo. College 2.0: (Facebook group, Eduardo Peirano ). EdLinks : A Social network for Learning 2.0 2.0 : Instructional Designers, developers, instructors and. application of Web 2.0 Web 2.0 use of Web 2.0

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. But like many b-to-b marketers, I’m not sure how it has impacted my business. All Rights Reserved.

Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

Bizarre yet real images on the web. Serial best-of contributor Ian Lurie explains, in his imitable fashion, the similarities between Internet marketing and his own unfortunate back injury, such as “if you ignore it, you’ll pee your pants in public, or something equally embarrassing&# and “everyone thinks they have the solution, but very few do.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. The Freakiest Ads of 2008, Final 4 by AdFreak. Poking Fun at Web 2.0

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get Engineers Can Sell white paper now.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? What is it? An irresistible incentive has to be specific.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 If you are not a professional copywriter, coming up with new content regularly can be a difficult task. How do you overcome this challenge?

Looking for a little marketing wisdom?

B2B Lead Generation Blog

The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan. One marketer shares how 2008 was the turning point that made him realize that after 25 years in the business he had to get with the program. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. and mobile marketing.  3.

PPC 2

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. The above two web analytics are not mere statistics for your webmaster. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. They are: 1. Resources

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. students at Harvard: “People don’t want to buy a quarter-inch drill. Resources

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

The idea for the interview came from our own ambivalence at Business.com about social media – we started experimenting with blogging and using Twitter for business in late Q4, 2008 but I, like so many other B2B marketers I meet, wanted to get the “big picture” perspective on the B2B social media opportunity from one of the leading researchers in this area. In B2B, it’s about connecting with ‘people like me who have experience I trust’ – not strangers. Q:  How has Web 2.0 You can follow any responses to this entry through the  RSS 2.0 How do you respond?

Strategic Guy: Three Phases of Social Media Maturation

delicious b2bmarketing

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. AxelS April 13, 2009 4:32 PM Marc Hausman said. Discussion groups are joined.

Smart Marketing: Small Business Marketing Tip: Networking Rule #1

Smart Marketing

How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave. Paste into your feed reader of choice.

Smart Marketing: Small Business Marketing: We Hold These Small Business Marketing Truths to be Self-Evident.

Smart Marketing

How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave. Paste into your feed reader of choice. Period.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sounds simple, right? All Rights Reserved.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

Looking Back at 400: Top 10 Posts

WebMarketCentral

The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. As the old saying from the financial world goes, no one plans to fail—but many people fail to plan. #8: Web 2.0

CTR 1

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! of Tiecas, Inc.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on  Web design RFQ or Contact Us links.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Slides can be seen below. Well, because there were some features we considered more important than others and so should you.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

They are: Get found in search engines by prospects who use broad search phrases to describe their problem or type of solution sought Get the site visitors to take an action so you can score and qualify them for future content marketing The first goal is usually accomplished by organic or natural search engine optimization (SEO) of your web site and/or business blog. All Rights Reserved.

WOM 12

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO).

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 The focus here is definitely on quantity.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Read The Anatomy of a Great Web Persona by Brian Massey. Key takeaways of content mapping Get found early and often: Make sure your content is available where your buyers are searching for solutions and vendors Offer relevant content: Understand the industrial buy cycle and offer content that match the stages Offer a variety: Don’t restrict your content to web pages. of Tiecas, Inc.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? It is by IAS – a B2B marketing agency from England. Resources