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B2B Marketing | Business to Business Marketing Information Portal

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B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Come and get it! Come and get it! World&#.  See it here.

Paper 12

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse your live presentations. Chad H.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

RSS Feeds. RSS Feeds » LEADERSHIP. New Top-Level Domains Expected in 2009. Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. Other CIO Sites. © 1994 - 2008 CXO Media Inc. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. « Virtualization.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S.

RSS 1

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » 2008 full of spices for corporate marketers – REI potential is just one example The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Subscribe to our RSS feed Nice post!

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

Feedoor Similar to feedkiller , previously reviewed here , Feedoor.com lets you merge RSS feeds or even individual blog posts into a single feed. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools.

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

The posts below, some of the best of the past year on business blogging, provide helpful guidance on launching a new blog successfully; techniques for increasing visits to an existing blog; sources of free and cheap images to help your blog posts stand out; increasing your exposure through blog directories and RSS sites; and developing relationships with other influential bloggers in your industry.

RSS 1

Open Research: A Framework for Social Analytics

delicious b2bmarketing

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza! Wowza! Wowza!

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session?

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. How am I doing this? With real stories! Did you go to ITI? Chad H.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

high number of RSS subscribers is going to be your best Google indicator." 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Web 2.0 Social Tagging

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide. What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts?

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Sure, campaign 2008 thrust Twitter on to the public stage, but what else? 2009). of the 2009 ISCRAM Conference. 2009). 2009). Lenhart, A (2009). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Smattering of Social Media Maturity Proof Points.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Marketing – It’s Not Who You Know It’s Who Knows You The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. His LinkedIn profile is his window to others and visa versa, He created a physical world networking format called LinkedIn Live which celebrated its first anniversary in 2008. You can follow any responses to this entry through the RSS 2.0 What should I do?

How NOT to pitch a blog | Online Marketing Blog

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Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Please don’t. If you can’t bother to find out the name of the blogger, then your message isn’t really that important.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Better search rankings and inbound marketing tactics can drive business The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. January 2008 Book Drawing Giveaway This month we are holding a drawing to win the book The New Influencers by Paul Gillin. You can follow any responses to this entry through the RSS 2.0 Subscribe to our RSS feed What should I do?

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Written by Bernard Lunn / May 21, 2008 11:15 AM. / 12 Comments. 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. I had the same experience when asking for recommendations for books on Business Strategy and on Management Consultancy - very good and relevant answers! Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM. Posted by: Jeremy Lundberg - DLC-Solutions.com | May 21, 2008 1:37 PM. We are launching in Boston, MA and New Hampshire in June and will expand to the other major markets around the country in Q4 2008 and 2009.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. As an entrepreneur your days are probably packed with items that need your immediate attention. This white paper aims to change that perception of them.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. What is it?

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while staring at a blank screen. How do you overcome this challenge? All Rights Reserved.

What Mistakes Have I Made

PR Meets Marketing

tried to write posts that I thought other people would be interested in versus writing what interested me. I had this epiphany in September 2008 when I wrote about my blogging motivation and promise to everyone to write what was of value to me, motivated me and thereby contribute to the larger community. wished I had went through the effort to buy my own domain name and host it.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. You begin to see great results with hundreds of new visitors coming to your site everyday. They are: 1. What’s the solution?

Content Curation Grows Up, Original Content Still Key

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Content Marketing Playbook Content Marketing University Content Marketing Spending Junta42 Top Blogs Elance vs. Junta42 Find us © 2009 - 2011 Z Squared Media, LLC | All Rights Reserved Admin Blog WebMastered by All in One Webmaster. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Heres what they found. Good stuff man.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Results can be streamed to an external viewer as an RSS feed or presented in standard reports. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Sparingly. But that makes the acquisition still more intriguing. billion entries.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

The idea for the interview came from our own ambivalence at Business.com about social media – we started experimenting with blogging and using Twitter for business in late Q4, 2008 but I, like so many other B2B marketers I meet, wanted to get the “big picture” perspective on the B2B social media opportunity from one of the leading researchers in this area. This entry was posted on June 4, 2009 at 10:11 am and is filed under  B2B Online Marketing ,  B2B Social Media. You can follow any responses to this entry through the  RSS 2.0 Laura’s groundbreaking study, with G.

SQLStream Simplifies Event Stream Processing

Customer Experience Matrix

The system can also accept streams of XML data over HTTP, which includes RSS feeds, Twitter posts and other Web sources. The product itself was launched only in 2008 and currently has about a dozen customers. I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. These queries can include on-the-fly calculations such as moving averages, as well as scans for patterns like a sequence of failed log-in attempts. This is clearly not a group to mess with.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. They want a quarter-inch hole.&# Thank you for a very informative post.

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. The report also points to a four-year increase of RSS availability from 46% to 77% as an indicator of an increased sophistication in the use of blogging as a “conversation: and recruitment strategy. The rise of the blog.

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories:  News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble.  Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.  Traffic generator. News feed.

The State of the Blogosphere 2010

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Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. startups.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. You get the point.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. So curated content is not something new. Resources

B2B Marketing ROI

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Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following  SpamAssassin’s rule set  and I am always amazed by how many seemingly innocuous things (e.g. Prospects want information and they want to get it fast without much effort.

Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

In 2008, Mashable did a roundup of URL shortening services and highlighted 90  providers… (yup 90!) of the truncating darlings.  If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Read time = 3-4 minutes)   So just how much are 8 keystrokes worth in a 140c world? Other Considerations.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0 Registration pages go away …much to the approval of consumers.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers.

Numeric Scoring: The Key To Lead Management Success

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Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Posted by: John Kottcamp | April 16, 2008 at 01:18 PM We've actually seen a shortcoming in assigning a single numeric lead score. Posted by: Tim Wilson | April 16, 2008 at 09:32 PM Dear Tim, Excellent discussion and I believe we are in agreement.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). Why do we need prices on B2B websites? This may include basic pricing information.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Thanks for sharing!

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Market share, and more importantly, MIND share is be gained every day. I’m thinking this was dreamed up in late 2008, early 2009. BY: EVAN WEST May 1, 2009 In a few short months, we will see the same come true in B2B marketing. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Yes or No?

36.69 μs: 210.0 ns, 21.93 μs, 190.0 ns 492.3 ms: 371.4 μs, 3.656 ms, 486.8 ms