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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

Given the importance of technology/data science and behavioral science for marketing, I'll be providing a reading list of the books I've found most useful for learning about these topics. I'll cover books relating to technology and data science in a future post. Here are my essential must-reads.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. via Beth Harte).

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) But I am proud to announce I got a book deal of my own! and a general tendency to speak in 140 character phrases!

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”. Year : 2008. Year : 2009. Year : 2009. Year : 2008. Year : 2008. What Is Search Engine Optimization / SEO. Length : 1.5

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Diversifying Yourself Into a Platform Business

Convince & Convert

Guest post by Phil Simon , a technology expert and the author of three books. My forthcoming book is about the platform as an important and relatively new business model. From 2002 until 2008 nearly my entire livelihood was tied to one fairly specific type of work : enterprise resource planning (ERP) consulting.

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