article thumbnail

How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project.

article thumbnail

The 3rd Era of Social Is Coming. Are You Ready?

Contently

” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. First, Facebook announced you’d no longer need a college email address to join the platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Companies Doing B2B Video Marketing Right

KoMarketing Associates

In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). Why It Works: Facebook.

article thumbnail

Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

article thumbnail

6 tips to increase product feature adoption

Tomorrow People

Therefore, it’s important for companies to make this process as seamless as possible. Example: Zendesk Customer service SaaS company Zendesk constantly releases new features for all of their users. However, the company does not announce them to everyone in the same way. Example: Facebook’s News Feed. Example: Buffer.

Features 156
article thumbnail

How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. You can use Facebook Audience Insight, Google Alerts, and your event platform for this reporting and analysis. Prizes can also be sponsor branded items. Polling Results.

article thumbnail

Interview with Mari Smith

Onalytica B2B

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Webcast 146