I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog. He has created tutorials, podcasts and other interactive elements that engage and motivate fellow bloggers. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. MORE >>

The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In some cases, bloggers will provide you with rules when contacting them. Some of these rules are included below, while others may be more specific to the blogger's interest, for example, CK's Rules for PR folks. Bloggers write because they are passionate about the topic. MORE >>

I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media. It goes to how today's generation of PR practitioners are being trained—or maybe not trained—to communicate effectively with media, and by extension bloggers. focused on the macro issues that impact how PR practitioners relate to bloggers. mean, I admit it. know, I know. Is this viable? MORE >>

Another angle is the practice of paying bloggers, which some say is no different than paying ghostwriters of a book. Share on StumbleUpon Tags: paid bloggers This entry was posted on Friday, November 16th, 2007 at 9:48 pm and is filed under blogging , blogs , new media , social media , trust. Copeland Says: November 18th, 2007 at 9:14 am I think it’s great you’re giving food items to a food shelter for every comment! Mike Keliher Says: November 18th, 2007 at 2:18 pm The idea of being a participant and an honest contributor is so crucial. MORE >>

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Traditional media" have already started creating blogs in specific topic areas but this will need to branch out more in terms of open comment policies and having dedicated bloggers versus reporters who blog.  . 2.        Social Media Connections: I envision savvy PR departments/agencies leveraging social media networks to keep key reporters, bloggers, analysts and other influencers up to date on announcements. to top bloggers (i.g. del.icio.us MORE >>