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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Budget Management. Event Registration, Marketing, and Promotion. Call for Papers and Content Management. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Event Experience.

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Interview with Andy Crestodina

Onalytica B2B

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. Alex Birkett of Workato. Alex Birkett of Workato. SiteSpect.

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Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Instead of marketing handing off the baton of warm leads to sales, today’s relationship functions more like a symphony than a relay race. Sales may be sending more emails than marketers. HealthTech startups raised a massive $20.2

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Facebook Ads Library- What it is and how to use it

Valasys

With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . Thus started the engine of advertising and marketing via print and other broadcasts. In the late 2000s and 2010s, when the internet took up the world by storm, marketers seized the opportunity.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.