Contently
MAY 13, 2024
We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.
Marketing Insider Group
MAY 14, 2024
Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event.
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Webbiquity
MAY 14, 2024
Guest post by Aakanksha Gupta. As a go-to-market (GTM) leader or growth strategist, you know the never-ending pressure to hit revenue targets. In most SaaS categories, competition is intense, and you’ll need a solid plan in order to achieve your revenue goals. You need to know where to invest your marketing dollars and efforts and monitor them consistently.
33Across
MAY 13, 2024
Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other. The post What’s The Key to Good Cookieless Targeting?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
MAY 11, 2024
My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
illumin
MAY 13, 2024
Mother’s Day is a fantastic opportunity to share our appreciation with the moms and mother figures in our lives, but it is also prime time to see some great ads. The annual maternal celebration took place on Sunday, May 12 this year. In addition to showering moms everywhere with flowers and cards, advertisers jumped at the chance to share their perspectives on the importance of motherhood.
Bannersnack
MAY 12, 2024
6 minutes read If you want to learn how to make an advertisement, you are in the right place. Although dedicated to those who are just grasping the surface of this industry, this article may also help skilled marketers better organize themselves. Well, let’s get right to the subject and analyze the most important steps of the process involved in creating an advertisement.
Ahrefs
MAY 13, 2024
When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS).
Martech
MAY 13, 2024
Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBrief - Marketing
MAY 12, 2024
May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month. While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertisin
Envy
MAY 13, 2024
If your sales cycle is longer than 6 months with multiple buyer groups involved, or if your ACV is pretty high but there aren't THAT many opportunities on the market, ABM is for you. And what better place to orchestrate your ABM motion than on HubSpot?
Ahrefs
MAY 13, 2024
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Martech
MAY 13, 2024
Quantcast is a global digital advertising, audience insights and measurement platform. Understandably, it has been following the Google Privacy Sandbox saga with close attention. We sat down with their U.K.-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Competition and Markets Authority.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
The Lead Agency
MAY 13, 2024
Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. Website browsing trends had begun to flip: desktop was down, and mobile web search was on an upward trajectory that we all knew would never be topped by desktop again. The mobile-first crusade was Google’s doing.
Thinkers360
MAY 13, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Ecosystems for 2024. Congratulations to all our Ecosystems influencers who participated! Top 50 Global Thought Leaders and Influencers on Ecosystems 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Trade Press Services
MAY 13, 2024
B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week.
Martech
MAY 13, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
FunnelEnvy
MAY 13, 2024
With competition heating up across almost all industry verticals, it is more challenging than ever for SaaS companies to improve marketing ROI. One key strategy for achieving better results is partnering with the right Conversion Rate Optimization (CRO) partner. Navigating all the options for CRO services can be daunting for a busy B2B marketing professional.
Visitor Queue
MAY 11, 2024
68% of companies admit to struggling with their lead generation strategies. If you can relate, you’re not alone. However, we all know it’s not that easy to generate leads. Let alone qualified leads that have an interest in what you have to offer. In this guide, we are going to go through 10 of the […] The post 10 Effective Lead Generation Strategies (+ Best Practices!
The Marketing Blender
MAY 13, 2024
In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. The marketing and sales environment for B2B professional services is a highly relationship-based nurturing and selling environment.
Martech
MAY 13, 2024
OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images and audio as well as text, and will be available to all users, including free users. The news came in a brief online announcement from Mira Murati, OpenAI’s CTO and former interim CEO during Sam Altman’s brief removal from the role.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Lake B2B
MAY 13, 2024
In today’s digital landscape, where competition for consumer attention is fierce, businesses need effective strategies to cut through the noise and connect with their audience. One powerful tool that remains at the forefront of healthcare marketing efforts is email.
B2BMarketing.net
MAY 13, 2024
So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. You feel passionate about this, you’ve surveyed competition, you’ve analyzed your own data, you’ve read your journals and market research. You are sure this is the direction to take to differentiate your business, gain customer loyalty and grow SOM.
Outgrow
MAY 12, 2024
Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types. And what could be better than using quizzes to do that? One of the brands leading the way in this trend is Ulta Beauty with their “Skincare Routine Quiz.” It helps users to identify their skin type
ClearVoice
MAY 12, 2024
Start streaming Netflix, and you’ll see a list of recommended films and TV series based on the types of movies and shows you’ve watched in the past. You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% match”). What you’re experiencing is a branding and marketing strategy called content personalization.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Martech
MAY 14, 2024
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
Content Marketing Institute
MAY 14, 2024
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
Optinmonster
MAY 14, 2024
Do you own an eCommerce site that gets a lot of traffic to its ‘out-of-stock’ product pages? Want to know how you can monetize the traffic to improve your sales conversions? Stockout pages can be annoying, especially for interested buyers. What’s more frustrating than discovering the item that you were looking for is sold out? In this post, I’m going to share tips on what to do when products are sold out and how to plan your product inventory well.
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