Act-On
MAY 21, 2024
Did I make the right decision? Should I have purchased XYZ products instead? Maybe I acted too soon…. Post-purchase evaluation, the process a customer goes through after making a purchase, is real. Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email.
SendX
MAY 22, 2024
Try these 5 ways to end a marketing email and grab attention, boost engagement, influence your audience’s response by making them take action.
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Contently
MAY 20, 2024
Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str
Thinkers360
MAY 19, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! 50 Thought Leading Companies on Artificial Intelligence 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MAY 21, 2024
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Walker Sands
MAY 20, 2024
As you plan your event attendance for the summer and fall season, now is a great time to think about how you can make the most of your scheduled events. In-person conferences are back as pivotal hubs for not only networking and knowledge sharing, but also showcasing your company’s latest innovations. As a marketer, properly navigating and promoting your presence at these events can help solidify your position in your industry and maybe more importantly, help drive leads for your sales team
Content Marketing Institute
MAY 21, 2024
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
Martech
MAY 21, 2024
It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.
Salesforce Marketing Cloud
MAY 20, 2024
When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever. To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
MAY 20, 2024
Balancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing campaigns. Continue reading.
Bannersnack
MAY 19, 2024
11 minutes read Being a graphic designer is so much more than meets the eye. It’s hearing about an idea and turning it into a story through creating graphics. Something that will get the main idea across and that people will resonate with. As a designer, you get to tell this story creatively with colors, fonts, elements, textures, and all graphic elements.
Martech
MAY 20, 2024
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. With little more than one month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data.
Salesforce Marketing Cloud
MAY 20, 2024
We surveyed thousands of marketing leaders about today’s marketing trends. What did we find? Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers? We asked more than 4,800 marketers about how they’re using new data and AI tools.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMSWire
MAY 20, 2024
Google’s announcements at Google I/O have always generated developer buzz, but this year’s I/O has been on a tear. Continue reading.
Bannersnack
MAY 22, 2024
10 minutes read We live in a fast-paced world in which advertisers race to keep up with consumer behavior and trends. The collective attention span has drastically decreased in the last few years due to digital information overload. Consequently, more and more consumers are becoming immune to ads. Nowadays, crafty designs or short videos often prove to sell better than the traditional 30-second ads.
Martech
MAY 20, 2024
On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways.
Only B2B
MAY 22, 2024
Account Based Marketing (ABM) is the strategic approach used to identify and engage specific high-value accounts. It requires close collaboration between marketing and sales teams to deliver tailored, personalized experiences and ultimately convert targeted accounts. To sum it up: “Don’t count the people you reach, reach the people that count.” David Oglivy Although this quote isn’t directly about ABM, it perfectly captures its essence.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Navigate the Channel
MAY 21, 2024
Kansas City, Mo. – ER Marketing is honored to receive three distinguished Communication Awards from the Academy of Interactive and Visual Arts at the 30 th annual Communicator Awards. These awards recognize the agency’s excellence in various categories, showcasing its commitment to delivering outstanding creative solutions and impactful results for its clients.
Oktopost
MAY 21, 2024
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Tune in for a conversation about why sales and marketing teams need to be best friends, the structure in place to keep the teams on the same page at TytoCare, and how social media marketing brings the two department
Martech
MAY 20, 2024
Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team.
Hinge Marketing
MAY 21, 2024
Since the onset of the pandemic, the AEC marketplace has settled precariously on the sands of uncertainty. War, conflicting economic signals, a polarized political environment, and powerful but frightening AI technologies keep us guessing. At the same time, the labor pool isn’t getting any bigger, and compensation levels are rising. But even in today’s unpredictable world, there are signs of hope: AEC firms are growing again.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
MAY 20, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support. It’s certainly not an ideal B2B customer experience.
Go Beyond SEO
MAY 22, 2024
Is getting more patients to your clinic hard? Do you want to improve your clinic’s image and beat the competition? Medical search engine marketing (medical SEO) is your answer. Our strategies can increase your clinic’s online visibility. They will attract more patients. The medical field is very competitive. Using smart marketing strategies is key to stay ahead.
Martech
MAY 21, 2024
For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.
33Across
MAY 21, 2024
Retail media networks are primed to dominate the cookieless advertising landscape. With valuable first-party data and the ability to reach consumers right as they shop, these platforms offer. The post Retail Media Networks Are Poised to Dominate the Cookieless Landscape appeared first on 33Across.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
PureB2B
MAY 21, 2024
Email authentication might just be the thing you need for successful B2B marketing, learn about how email authentication works and more.
Trade Press Services
MAY 20, 2024
Successful businesses know that understanding the needs of their customers and prospects is a top priority. When it comes to marketing communications, this means reaching out to target audiences across various channels. By establishing and tracking quantitative and qualitative audience metrics, companies can evaluate the success of their efforts and gain valuable insight into pain points and preferences.
Martech
MAY 20, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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