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The Latest from Digital Body Language
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Wednesday, March 17, 2010
It’s the ultimate question in marketing: What effect did this campaign have on revenue? In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. A marketing campaign results in a website visit, a product is added to the visitor’s shopping basket, and the transaction is completed.
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Monday, March 15, 2010
I wrote recently about our decision to expose our pricing publicly on our website . It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. The intersection of theory and reality in the world of social media always spurs some interesting debates.
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Thursday, March 11, 2010
I wrote on Tuesday about the difference between messages being "delivered" and messages being "discovered" . Today, it's worth looking at that difference in approach via a very tangible marketing example. As one of the most commonly used marketing mediums, email is worth using as an example.
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The Best from Digital Body Language
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Monday, June 1, 2009
Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. These are all great discussions to have, but there are eight critical questions that need to be contemplated and discussed in order to build a lead scoring
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Friday, February 20, 2009
The conversations are happening, and as marketers we do not have control of them. That much we know, and for anyone who doubts it, David Meerman Scott's discussions on the topic are excellent - [link] . But, what does that mean for us as B2B marketers? What do we do to help prospective customers discover what
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Friday, November 6, 2009
We just finished up Eloqua Experience 2009, which was a spectacular event all around. Marketers from around the world came to celebrate success, and we filled three days with great discussions, fabulous speakers, and new connections among the best marketers in the world. One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media.
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Sunday, January 25, 2009
Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. He asked "Why do you try to acquire followers? Meaning vs just building relationships?" It's a great question because we've all seen people on Twitter aggressively trying to acquire new followers. Why?
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Wednesday, September 2, 2009
The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. Some metrics may seem too transient, being only relevant to a particular
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The Latest from the B2B Marketing Community
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Sunday, March 21, 2010
...Tags: RebelationsTV Think Again Transformatio
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Sunday, March 21, 2010
One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening out there I think you can conclude this is a load of hooey.
To understand the shortcomings of “conversation” on the social web, let’s look at what happens in the old-school format of the focus group.
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Saturday, March 20, 2010
A telling moment at the South by Southwest Interactive 2010 festival was when Mobile Roadie was one of the winners of the Microsoft BizSpark Accelerator award. Mobile Roadie enables users to build mobile applications and submit them to the iPhone App Store and the Android App Market. Mobile Roadie started by developing mobile applications for bands, and rapidly expanded to business, media, sports, and other organizations including churches.
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
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Friday, July 11, 2008
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
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Tuesday, July 22, 2008
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Friday, June 27, 2008
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Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
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