Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. With South by Southwest happening recently, the number of foursquare announcements on Twitter, of people “checking in” made #SXSW a top Trending Topic. MORE >>

The conversations are happening, and as marketers we do not have control of them. That much we know, and for anyone who doubts it, David Meerman Scott's discussions on the topic are excellent - [link]. But, what does that mean for us as B2B marketers? However, when they do, they are coming with a specific question in mind. Focus on being credible. MORE >>

It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. As with any of these, it’s a guess, and entirely my own opinion. Here are some of the trends and changes I think we’ll see in the coming year. If, at the end of the year, it turns out I guessed right on a few of these, I will be happy. MORE >>

Sometimes, the evolution of what is available online and how buyers access it tends to form a bit of a positive feedback loop that rapidly changes behaviours, and therefore what marketers need to do. Take, for example, search. What this means is that buyers are not searching for broad topic areas as one might flip to a section of a newspaper. MORE >>

Integration between Marketing Automation systems and CRM systems allows a very powerful and valuable flow of data, and business alignment, between marketing and sales. It forms the technology and data basis for a new relationship between your marketing team and your sales team. think of it as a three-layer system, in order to keep things simple. MORE >>