March, 2008

Trending Sources

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet. This trend actually creates an opportunity for those who think and act like trusted advisors. You can listen here. In the interview, I share how I got my start and how the Internet has shifted control away from marketers and salespeople. also describe how today's sales people can add value to the buying process by becoming expert content filters for prospects. What's The Customer Collective ?

Technology Adoption Issues

Buzz Marketing for Technology

I'm sure we can all relate to this

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eglue Links Data to Improve Customer Interactions

Customer Experience Matrix

Let me tell you a story. For years, United Parcel Service refused to invest in the tracking systems and other technologies that made Federal Express a preferred carrier for many small package shippers. It wasn’t that the people at UPS were stupid: to the contrary, they had built such incredibly efficient manual systems that they could never see how automated systems would generate enough added value to cover their cost. Then, finally, some studies came out the other way. Overnight, UPS expanded its IT department from 300 people to 3,000 people (these may not be the exact numbers).

Marketers can drink it up at the Tiki Bar and the new short form genre

Marketing Edge

Time 20:22. Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. Tosca Musk of Musk Entertainment is the producer of Tiki Bar TV. ” They even invited me over for a drink.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Fear not! Think like a savvy investor with lead generation

B2B Lead Generation Blog

This morning I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. Can you blame him? In years past, marketing has been favorite target for cuts by CFOs and CEOs as they look to conserve cash and reinforce their balance sheets for tough times. I'm less concerned about budget cuts and more interested in opportunities for him and other B2B marketers who choose to bring focus to their marketing efforts. seldom find sales quotas are lowered to fit the news headlines.

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Persona Centric Selling®: The New Science of Selling

Tony Zambito

For many sales executives today, the world of selling in the past ten years has changed at a faster pace than anytime in the 20th century when the sales profession grew in prominence. The advent of technology and the Internet has made selling a buyer-driven adventure versus sales-driven. For instance, buyers today may spend as much as three months researching products or services before ever engaging a sales professional into the buying process. This is the biggest transition facing sales executives and selling professionals today. What the heck is going on? So, what is needed?

The Limits of On-Demand Business Intelligence

Customer Experience Matrix

I had an email yesterday from Blink Logic , which offers on-demand business intelligence. That could mean quite a few things but the most likely definition is indeed what Blink Logic provides: remote access to business intelligence software loaded with your own data. looked a bit further and it appears Blink Logic does this with conventional technologies, primarily Microsoft SQL Server Analysis Services and Cognos Series 7. Now, this might be unfair to Blink Logic, which could have some technology of its own for data loading or the user interface.

New rules of marketing and PR: it’s about what buyers value

Marketing Edge

Time 16:56. major change for a company marketing today is the transformation from “messaging to the masses&# to “valuing the individual.&# This value can be shown by first understanding lifestyles, priorities and associations of a company’s buyers, rather than their age and income, then tailoring a personal approach that is relevant to their needs. We discussed this issue with David Meerman Scott, author of the New Rules of Marketing and PR. would term it a function of transforming from the industrial age to the service age. will be there and look forward to seeing you

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

Email Branding Tip to Increase Open Rates

Anything Goes Marketing

This is a quick post on a great tip from Stefan Pollard in hist post: Use Brand-Recognition Elements to Combat Inbox Triage. Stefan recommends putting your company name in the "view online" link at the top of your email. For example: "BEFORE : If you can't see the images in this e-mail, please click here to view this e-mail through your Internet browser. AFTER : If you can't see the images in your edition of Browning eBlast, please click here." I liked this tip as it's easy to implement and should make a difference. Chad H.

Control Freak

PR Meets Marketing

Control Freak

PR 2
PR 2

Why cost-per-lead budgets fail and fewer leads are better

B2B Lead Generation Blog

A reader asked me to explain why fewer leads are better and why “cost-per-lead” budgets fail. These are two great questions that have the same fundamental answer: quality first then quantity. The truth is that sales people care very little about the cost of the leads we generate. What they really care about is how many of those leads will actually become viable sales opportunities. For this reason, I think cost-per-lead measurements are irrelevant unless we can answer another fundamental question first, “What is our rate of lead acceptance (a.k.a. Lead to opportunity.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Service Oriented Architectures Might Really Change Everything

Customer Experience Matrix

I put in a brief but productive appearance at the DAMA International Symposium and Wilshire Meta-Data Conference running this week in San Diego. This is THE event for people who care passionately about topics like “A Semantic-Driven Application for Master Data Management” and “Dimensional-Modeling – Alternative Designs for Slowly Changing Dimensions”. One of the few sessions I did catch was a keynote by Gartner Vice President Michael Blechar. This means that the data feeding into those services must be redesigned to fit this broader set of uses. I'd say that counts as "marginalized".

No recession in social media jobs - Why has the Kellogg Foundation established a new media manager position?

Marketing Edge

Time 11:40. The Kellogg Foundation describes itself with these words: Where Everyone with Ideas and Dreams for Helping Vulnerable Children is Welcome. Last year it distributed its largest amount of program dollars, $357 million. Communications were much different when it was founded by WK Kellogg in 1930. note this link will expire when Kellogg closes the selection process) In many cases, social media is something that gets dumped on the youngest member of a team and there it can smolder. The fact is social media not reserved for the young or even the techno-savvy.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

Should You Still Email Your Press Releases?

Anything Goes Marketing

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Here's a tip: "Don't do it". Does your whole database need to know every time you hire a new executive or win an award? Perhaps but you should really consider what you send and how you send it because email recipients these days no longer have the same patience as they once had.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

PRMeetsMarketing Weekly Articles: March 11, 2008

PR Meets Marketing

I'm a little late in posting my Weekly Articles. will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Disclosing Everything? Scott's Morning Brew discusses how Mitch Ratcliffe of ZDNet discloses his professional affiliations. This raises an interesting question about ethical blogging. And in the spirit of full disclosure, I work for ON24. Listening to your customers will."    . In this post.

B2B 2.0 marketing expo by MarketingProfs

B2B Lead Generation Blog

The gang at MarketingProfs put together conference that's worth checking out. Now here's the best part. no conference travel required. The B2B 2.0 Marketing Expo is March 5, 2008 and you can register here

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. StumbleUpon and del.icio.us were common second choices. Here's the detail behind my response to Harry.

Top 10 Benefits of Using a Social Network for Business

Marketing Edge

Twitter is a social networking combination blogging site. It is where people can follow the quick thoughts of others throughout the day. Many people share ideas in a sentence or two then link to a long piece, video or audio file. You can even identify people that might be interesting to follow by using a search engine specifically designed for twitter, one of them is called www.tweetscan.com. My twitter follower @pchaney today tweeted (meaning wrote a message for others to see) Love to see a Top 10 Benefits to Using Social Networking with Your Business. Hope this helps?

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Blogger: Redirecting

Buzz Marketing for Technology

Brand building and reputation management are two sides of a coin. What brand managers do to build their company's reputation can come crashing down overnight with the keystroke of an angry blogger. Managing a company's reputation used

Social Networking Resources

My Travels on the Net

I was asked to write an article on tips for creating a social networking profile and came across the following resources about social networking I thought were particularly helpful. Social Networking Resources: A short video with an overview of social networking. CommonCraft who produced this video also has other helpful overview videos on blogging, wikis and RSS.): [link] (Or see it on YouTube) [link] An in depth history of online social networking that includes links to the major players: [link] Social Networking Blog where you can learn about latest developments and new tools.

Smart Marketing: Small Business Marketing; Consider using a Style Guide to Boost your Brand

Smart Marketing

most small business marketing departments start developing a hodge podge of marketing materials and before they know it, the small business' brand and marketing efforts look haphazard. to address this small business marketing issue of

Ideas for greater wiki participation

Marketing Edge

Here are some ways to get people to participate in a wiki. Quick definition of a wiki , for purists the Wikipedia definition is what you should fall back on. For those that just want to keep reading here, a wiki is a web-based place for individuals to contribute knowledge so that others may benefit. At the Social Media Breakfast in Phoenix on March 14, 2008, I had a conversation with a colleague named Miles who provides tech support for computers at the retail stores of a major wireless company. Here are some ideas for launching an internal wiki focused on, but not limited to. tech support.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.