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Is Pinterest Pointless for B2B Firms?


You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Will pinned images of an optical particle counter really bring in new visitors? Or is it possible that for these brands, Pinterest could be a waste of time? Viral Traffic = High Bounce Rates.

25 Awesome Twitter Tips


Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. Sure, it makes sense for restaurants and retail shops, but where is the value for makers of safety hand gloves or fire resistant clothing ? All it takes is a little creativity. CONTENT.

10 Ways To Put Old Blog Posts To Good Use


If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Some options take a great deal of time; others, little more than a few clicks. I’ve included some thoughts at the end to help you determine how much effort is right for you.

B2B And A Resistance To Video Marketing


Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. However, if your company embeds videos from its own YouTube channel, the effort is in fact worth it.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Evidence: Print Is Not Dead


One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Overwhelmingly marketers are being bombarded with the notion that print as a media is becoming a less relevant part of the mix.

Five Steps To Better B2B Lead Generation


Many marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. Here are five steps that you should be doing to make your B2B marketing efforts more effective online. Network More Efficiently with Followerwonk.

Are You Ready for B2B Mobile Marketing?


Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. If you have any doubts about the trend, consider this data from the Cisco® Visual Networking Index : Global mobile data traffic grew 2.3-fold in 2011. Advertising. Creating Mobile Apps.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.


How And Why You Need To Create Buyer Personas So That Your B2B Marketing Is For Someone And Not Everyone - Including A Buyer Persona Worksheet For You

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Follow The Money To The CMO


How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding.  Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. So began the gold rush…. Oracle: Buys Market2Lead in May 2010. Buys Vitrue in May 2012.

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7 Reasons You Can’t Afford to Ignore Lead Nurturing


As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly?  These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales.  50% are qualified but not ready to buy. Source: Gleanster Research). Nearly half of your leads will not be ready for a sales call immediately after their first conversion.  Source: SilverPop/DemandGen Report). Source: InsideSales.com). Source: MarketingSherpa).

6 Tips for Understanding the B2B Business Decision-Making Process.


6 Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer

How To Market Internet Videos On Social Media Platforms


The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource. So, how do you effectively market your Internet videos on social media platforms?

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.


Marketing analytics are key to successful marketing campaigns. With the B2B market always changing, you need to stay prepared with insightful analytics information

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

7 Factors To Consider Before You Follow Someone On Twitter


Two of the most common questions asked when some begins using Twitter are, “Who should I follow? and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.


Want to Engage Senior Executives? Think Mobile. An Article Providing Guidance On How To Reach Todayh's Busy, Travelling Executives

Exclusive Interview With SAP's Director Of Social Media - Michael.


Michael Brenner, SAP's Director Of Social Media, talks B2B marketing, social media, content marketing, and ROI. with Jeremy Victor of Make Good Media

The Top Three B2B Marketing Themes for 2012


While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. 1. SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. MARKETING AUTOMATION.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.


What's the Best Approach for B2B blog success? Having a Practical B2B Blog Strategy

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.


The importance of both personal and professional development has never been more important. Here's a list of 50 ways to make 2011 rock for you and your company

10 Questions Your Content Marketing Operations Must Answer


By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. Webinars, sales presentations, customer training, white papers and the list goes on. How old is it? Where does it all reside? Ideally this is a content strategist.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers


In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product. Here are three tips to help you connect more deeply with buyers. Have a Voice. Humans are social animals.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How To Keep Your Blog From Undermining Your Brand


Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. And when a blog fights a company’s brand in terms of design, tone and vibe, it can be very damaging to that firm’s growth. How can you create a blog that seamlessly matches your website?

Measuring the Value of Digital Marketing [#B2Bchat Recap]


#B2BChat Thursday 8:00 PM How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days

7 Steps For Dealing With Negative Blog Reviews And Comments.


Here are seven steps to help you keep your cool and respond to negative blog posts or comments so that you, the reviewer, and your audience all win

7 Social Media And Content Marketing Articles You May Have Missed


With the speed at which everything moves today, keeping up can be a difficult thing to do. Over the past several months, I've contributed to a number social media and content marketing blogs around the web

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Metrics That Matter in B2B Marketing [#B2Bchat]


#B2BChat Thursday 8:00 PM Measure everything! That has become the marketer's mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy

Five Tactics To Create A Winning B2B Facebook Contest


Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Running a sweepstakes or “choose your favorite” contest works well for this. Capture and nurture your leads. But they suck the soul out of most B2B companies.

Content Marketers: How to Think and Act Like a Publisher


Content Marketing How To Think And Act Like A Publisher Introduction. In nearly every introduction to content marketing, you have come across phrases like “you are now the media,” and “think like a publisher

Three Views On The Future Of The CMO


Technology Transcendence. For kids today, technology is omnipresent. It's just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


Are you the champion charged with developing a B2B Social Media Strategy? Here's 5 Steps to Gaining Executive Buy-in

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Top Four Ways to Convert Social Networkers into Customers


So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. Nobody cares about your product. Customers care about their experience first. Listen, don’t just talk.

5 Ways To Use Data Insight In Marketing Strategies


Today many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Others – not so much… The way content is created today is changing rapidly with a variety of mediums coming together to form a new model for data-driven businesses that are destined for success. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Keep data up-to-date. Keep data systems scalable and flexible.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]


#B2BChat Thursday 8:00 PM Summary of June 17, 2010 #B2Bchat Session. Webinars are an important part of the B2B demand generation toolkit. What advice do marketers have when it comes to producing, promoting, and following up on webinars

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.