Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Will pinned images of an optical particle counter really bring in new visitors? Or is it possible that for these brands, Pinterest could be a waste of time? Viral Traffic = High Bounce Rates.
10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Some options take a great deal of time; others, little more than a few clicks. I’ve included some thoughts at the end to help you determine how much effort is right for you.
B2B And A Resistance To Video Marketing
MARCH 26, 2012
Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. However, if your company embeds videos from its own YouTube channel, the effort is in fact worth it.
25 Awesome Twitter Tips
MAY 10, 2012
Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. Sure, it makes sense for restaurants and retail shops, but where is the value for makers of safety hand gloves or fire resistant clothing ? All it takes is a little creativity. CONTENT.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. With social media, a large portion of the cost is time. This is a daily activity. Brand monitoring.
Evidence: Print Is Not Dead
OCTOBER 21, 2011
One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Overwhelmingly marketers are being bombarded with the notion that print as a media is becoming a less relevant part of the mix.
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. If you have any doubts about the trend, consider this data from the Cisco® Visual Networking Index : Global mobile data traffic grew 2.3-fold in 2011. Advertising. Creating Mobile Apps.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy. How can you make the most of LinkedIn for your B2B company? Optimize your headline: Write your headline to emphasize the value you offer clients. B2B Blogge
25 Awesome B2B Blogging Tips
MAY 2, 2012
Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Overall Guidelines. Set goals : Why are you blogging?
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Many marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. Here are five steps that you should be doing to make your B2B marketing efforts more effective online. Network More Efficiently with Followerwonk.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
How And Why You Need To Create Buyer Personas So That Your B2B Marketing Is For Someone And Not Everyone - Including A Buyer Persona Worksheet For You
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Marketing analytics are key to successful marketing campaigns. With the B2B market always changing, you need to stay prepared with insightful analytics information
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
6 Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource. So, how do you effectively market your Internet videos on social media platforms?
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Here's what we learned.
Follow The Money To The CMO
SEPTEMBER 19, 2012
How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. So began the gold rush…. Oracle: Buys Market2Lead in May 2010. Buys Vitrue in May 2012.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Michael Brenner, SAP's Director Of Social Media, talks B2B marketing, social media, content marketing, and ROI. with Jeremy Victor of Make Good Media
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
As a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Source: Gleanster Research). Nearly half of your leads will not be ready for a sales call immediately after their first conversion. Source: SilverPop/DemandGen Report). Source: InsideSales.com). Source: MarketingSherpa).
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. Webinars, sales presentations, customer training, white papers and the list goes on. How old is it? Where does it all reside? Ideally this is a content strategist.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product. Here are three tips to help you connect more deeply with buyers. Have a Voice. Humans are social animals.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
Two of the most common questions asked when some begins using Twitter are, “Who should I follow? and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Running a sweepstakes or “choose your favorite” contest works well for this. Capture and nurture your leads. But they suck the soul out of most B2B companies.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
The importance of both personal and professional development has never been more important. Here's a list of 50 ways to make 2011 rock for you and your company
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. And when a blog fights a company’s brand in terms of design, tone and vibe, it can be very damaging to that firm’s growth. How can you create a blog that seamlessly matches your website?
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Are you the champion charged with developing a B2B Social Media Strategy? Here's 5 Steps to Gaining Executive Buy-in
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. 1. SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. MARKETING AUTOMATION.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
#B2BChat Thursday 8:00 PM How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
Here are seven steps to help you keep your cool and respond to negative blog posts or comments so that you, the reviewer, and your audience all win
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
With the speed at which everything moves today, keeping up can be a difficult thing to do. Over the past several months, I've contributed to a number social media and content marketing blogs around the web
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
Want to Engage Senior Executives? Think Mobile. An Article Providing Guidance On How To Reach Todayh's Busy, Travelling Executives
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
What's the Best Approach for B2B blog success? Having a Practical B2B Blog Strategy
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. Nobody cares about your product. Customers care about their experience first. Listen, don’t just talk.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company. rich company background can tell a lot about how the business has grown and where it is going. Your customer. Your responsibility. Website.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
Here are five best practices to keep in mind when beginning your B2B corporate blog
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. Here are five of the most useful hidden secrets used to create and ensure great content is shared, liked and remains visible amongst the vast amount of posts and publications within web 2.0. 1.