As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly?  These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. Only 25% of leads are legitimate and should go to sales.  50% are qualified but not ready to buy. Source: Gleanster Research). Nearly half of your leads will not be ready for a sales call immediately after their first conversion.  Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. MORE >>

Here are five best practices to keep in mind when beginning your B2B corporate blog MORE >>

If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Some options take a great deal of time; others, little more than a few clicks. ve included some thoughts at the end to help you determine how much effort is right for you. Publish an e-book. Everybody is publishing e-books these days – but that’s because readers eat them up. downfall of blogs is the content is scattered. Create downloadable PDFs. Speaking of which …. Let’s Talk! MORE >>

6 Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer MORE >>

In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. Here are five of the most useful hidden secrets used to create and ensure great content is shared, liked and remains visible amongst the vast amount of posts and publications within web 2.0. MORE >>