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The Latest from B2B Web Strategy
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Thursday, September 2, 2010
We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [.].
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Tuesday, August 31, 2010
When B2B marketers decide to take the plunge into social media – and hopefully after first establishing their company’s blog – they usually begin with the Big 3 of LinkedIn, Twitter and Facebook. Not that there’s anything wrong with that, since those three do typically account for most of the action for B2Bs. But life [.].
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Thursday, August 26, 2010
Just around 3 years ago, the major search engines began to incorporate material other than straight-text Web pages in their results listings, in pursuit of a nirvana they dubbed “universal search.” Today, you’ll see anything from video, images, and maps to news, podcasts, books, products and user reviews popping up in search results.
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The Best from B2B Web Strategy
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Wednesday, October 28, 2009
While many B2Bs are still figuring out whether and how best to make use of Twitter, the trailblazers with active and maturing programs are already struggling with the problem of how to measure the effectiveness of their Twitter campaigns. The good news is that the measurement tools are also maturing rapidly… to the point that you [.].
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Thursday, March 11, 2010
It may be the most critical component of your pay per click (PPC) program. It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere). Yes, it’s your landing page. Much has been written about how not to do one; there’s even [.].
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Thursday, December 3, 2009
You may need to be of a certain age to relate well to the debate over long vs. short website copy. In particular, as Sonia Simone reminds us in a post on Copyblogger, it helps if you can recall those halcyon days when direct mail (along with print/TV advertising, of course) was a company’s chief [.].
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Thursday, April 1, 2010
We’ve blogged before about the many benefits of corporate blogging for B2Bs; benefits that go well beyond search engine optimization (SEO). See, for example, “Among social media, blogging is ‘Still the One’ for B2Bs”; “Your B2B’s blog can help generate leads”.) Yet we suspect that most companies that commit to starting a blog (and it does [.].
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Tuesday, August 4, 2009
As much as B2Bs today rely on white papers to raise their prospects’ temperatures, you’d think they’d be more uniformly effective. And they can be, if their developers respected just one key principle: focus on your reader, not on your product/service message. Or so says Michele Linn, writing in the White Paper Pundit. To ensure that [.].
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The Latest from the B2B Marketing Community
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Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
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Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
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Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing?
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Friday, July 11, 2008
, CAPTION, CONTINUUM , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #ffffff, TEXTCOLOR, #000000, WIDTH,200);". onmouseout="window.status=; return nd();">. CAPTION, GRAPHIC FACILITATION , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #AAAAAA, TEXTCOLOR, #000000, LEFT, OFFSETX, 250, OFFSETY, -100);". onmouseout="window.status=; return nd();">.
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input.
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Tuesday, July 22, 2008
explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you?
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Friday, June 27, 2008
Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.
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