| | | B2B Web Strategy | | | | 408 articles |
| Page 1 of 5 | Previous | Next | B2B WEB STRATEGY APRIL 25, 2013 Boost Your B2B Marketing Efforts with Twitter Chats 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Hashtags allow people to follow the group conversation using Twitter Search. Social Media Twitter | B2B WEB STRATEGY APRIL 30, 2013  The Benefits of Good Anchor Text on Your Website 'Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article, image, etc on a site outside of your own. It is usually blue and underlined, but can be manipulated though stylesheets to appear differently. However, it is important to keep some basic ground rules in mind when using anchor text for optimal results. | | | | | |
| B2B WEB STRATEGY JUNE 12, 2012 Leveraging LinkedIn Group Analytics Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media | B2B WEB STRATEGY FEBRUARY 26, 2013  Guidelines for Writing Your LinkedIn Company Page LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. This is your chance to appeal to like-minded B2B professionals, and tout what you can offer them. The About Section. | B2B WEB STRATEGY JULY 10, 2012 How to Optimize Your PDF for Search Engines Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.]. B2B Web Strategy | B2B WEB STRATEGY APRIL 30, 2013 Effective Link Building Secrets: Guest Blogging 'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. But have you delved into the word of guest blogging? It’s akin to publicity, but the kind you have to work hard to earn. Guest blogging also improves your own website’s SEO through social mentions. Is this the right blog for me to post on? | | | | | | | |
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B2B WEB STRATEGY | TUESDAY, JUNE 26, 2012 3 Landing Page Improvements can Increase Lead Generation
In a previous post, we discussed the three keys to improved PPC campaigns: keywords, ad text and landing pages. Both paid and organic traffic have the opportunity to convert by filling out various forms on your website. You may have discovered that your number of completed forms does not live up to your expectations. If [.]. B2B Web Strategy MORE >> -
B2B WEB STRATEGY | TUESDAY, JULY 17, 2012 How to set up a Successful Ad Campaign on LinkedIn
Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC MORE >> -
B2B WEB STRATEGY | THURSDAY, NOVEMBER 17, 2011 Using LinkedIn for business: best practices – II
This is the second of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The next part will appear here in 2 weeks. In the first installment of this series, I showed you how to [.]. B2B Web Strategy Social Media MORE >> -
B2B WEB STRATEGY | TUESDAY, JANUARY 31, 2012 Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
In our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. Advanced Segments Advanced segments allow [.]. B2B Web Strategy Google Analytics MORE >> -
B2B WEB STRATEGY | THURSDAY, NOVEMBER 10, 2011 Using LinkedIn for business: best practices – I
This is the first of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The second part will appear here within 2 weeks. LinkedIn Company Search LinkedIn has a powerful feature that allows you to [.]. B2B Web Strategy Social Media MORE >>
- Done right, press releases are still a great marketing weapon B2B WEB STRATEGY | TUESDAY, DECEMBER 6, 2011
- 6 Ways to Make Your Landing Pages Convert B2B WEB STRATEGY | TUESDAY, JANUARY 10, 2012
- Using LinkedIn for business: Best practices – IV B2B WEB STRATEGY | THURSDAY, DECEMBER 15, 2011
- Your Web presence needs to go far beyond your website B2B WEB STRATEGY | THURSDAY, SEPTEMBER 8, 2011
- Is your Website just a Pretty Face? B2B WEB STRATEGY | TUESDAY, JUNE 19, 2012
- Does your Website grab your visitors’ attention? How to increase “stickiness”. B2B WEB STRATEGY | TUESDAY, MAY 22, 2012
- Pointers for using social media for lead generation B2B WEB STRATEGY | THURSDAY, DECEMBER 8, 2011
- Why Is Link Building So Important to Your Website and Your Business? B2B WEB STRATEGY | THURSDAY, APRIL 19, 2012
- Using LinkedIn for business: best practices – III B2B WEB STRATEGY | THURSDAY, DECEMBER 1, 2011
- Leverage social media, beat your B2B’s competition B2B WEB STRATEGY | TUESDAY, SEPTEMBER 13, 2011
- Best Practices for Facebook Posting B2B WEB STRATEGY | THURSDAY, MAY 3, 2012
- Think your Linkedin Company Page is Perfect? Think again. B2B WEB STRATEGY | TUESDAY, APRIL 10, 2012
- The why and how of integrating email with social media B2B WEB STRATEGY | TUESDAY, NOVEMBER 22, 2011
- Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging B2B WEB STRATEGY | WEDNESDAY, JANUARY 25, 2012
- Creating Successful LinkedIn Groups: Part 1 B2B WEB STRATEGY | TUESDAY, MAY 15, 2012
- 3 Key Metrics to Understanding Your Facebook Success (or Failure) B2B WEB STRATEGY | THURSDAY, JULY 26, 2012
- Do these 3 things, and you’ll be doing great online marketing B2B WEB STRATEGY | THURSDAY, OCTOBER 13, 2011
- A simple way to build authoritative links to your site B2B WEB STRATEGY | THURSDAY, SEPTEMBER 15, 2011
- Enticing your blog visitors to stay awhile and return often B2B WEB STRATEGY | TUESDAY, OCTOBER 4, 2011
- Want great posts on your business blog? …read this B2B WEB STRATEGY | TUESDAY, NOVEMBER 29, 2011
- Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments B2B WEB STRATEGY | MONDAY, FEBRUARY 6, 2012
- To improve your PPC effort, take a look at your competitors’ B2B WEB STRATEGY | THURSDAY, OCTOBER 20, 2011
- How to get more inbound links to your B2B blog B2B WEB STRATEGY | TUESDAY, OCTOBER 18, 2011
- Your blog needs a Comments policy; suggested contents B2B WEB STRATEGY | TUESDAY, SEPTEMBER 6, 2011
- What Every B2B Marketer Should be Doing Online in 2013 B2B WEB STRATEGY | TUESDAY, JANUARY 29, 2013
- 10 Reasons to Redesign Your Website Now B2B WEB STRATEGY | TUESDAY, MARCH 26, 2013
- 5 tips for putting on a successful B2B webinar B2B WEB STRATEGY | THURSDAY, NOVEMBER 11, 2010
- Using Twitter in the Pharmaceutical and Medical Device Industries B2B WEB STRATEGY | TUESDAY, FEBRUARY 12, 2013
- 7 things you must have in your blog’s sidebar B2B WEB STRATEGY | TUESDAY, NOVEMBER 23, 2010
- 6 ways social media is transforming the B2B buying experience B2B WEB STRATEGY | THURSDAY, FEBRUARY 17, 2011
- 3 Reasons That An On-Site Blog Helps Your SEO B2B WEB STRATEGY | THURSDAY, MAY 9, 2013
- 4 Signs Your Site Needs an Update B2B WEB STRATEGY | THURSDAY, MAY 16, 2013
- Calls to Action: The Importance of Soft or Complementary CTAs B2B WEB STRATEGY | TUESDAY, APRIL 16, 2013
- 7 free B2B social media tools you probably haven’t heard of B2B WEB STRATEGY | THURSDAY, AUGUST 19, 2010
- eMagine Donates New Website to Special Olympics Massachusetts B2B WEB STRATEGY | THURSDAY, MARCH 7, 2013
- What is Duplicate Content?: What you don’t know may in fact be hurting you B2B WEB STRATEGY | THURSDAY, FEBRUARY 28, 2013
- How integrating a blog can help your B2B fast-track its marketing B2B WEB STRATEGY | WEDNESDAY, JULY 7, 2010
- 5 Tips to Better Website Conversion Rates: Part One B2B WEB STRATEGY | TUESDAY, NOVEMBER 20, 2012
- Is social media about to undergo a correction? B2B WEB STRATEGY | TUESDAY, FEBRUARY 22, 2011
- Why social media matters to B2Bs: 9 data points B2B WEB STRATEGY | TUESDAY, JUNE 21, 2011
- Choosing a social media monitoring tool? Use these criteria B2B WEB STRATEGY | THURSDAY, MAY 26, 2011
- How to leverage Facebook for business – I B2B WEB STRATEGY | TUESDAY, SEPTEMBER 27, 2011
- eMagine Launches New Websites B2B WEB STRATEGY | TUESDAY, APRIL 2, 2013
- Do you know who is Linking to your Website? B2B WEB STRATEGY | TUESDAY, MARCH 19, 2013
- Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports B2B WEB STRATEGY | TUESDAY, FEBRUARY 19, 2013
- Understanding Landing Pages and How to Create Effective Headlines B2B WEB STRATEGY | THURSDAY, OCTOBER 18, 2012
- WordPress Joomla and Drupal Oh My – Choosing the right CMS for you B2B WEB STRATEGY | THURSDAY, JULY 12, 2012
- Social media… terrific, but not a replacement for your website B2B WEB STRATEGY | THURSDAY, MARCH 3, 2011
- Want to boost your B2B marketing, sales & SEO? …try video B2B WEB STRATEGY | THURSDAY, APRIL 21, 2011
- New research highlights top performers’ email methods B2B WEB STRATEGY | TUESDAY, DECEMBER 13, 2011
- De-Personalizing Google Search Engine Results Pages B2B WEB STRATEGY | THURSDAY, APRIL 18, 2013
- eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites B2B WEB STRATEGY | THURSDAY, MARCH 14, 2013
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, MARCH 5, 2013
- Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps B2B WEB STRATEGY | TUESDAY, MAY 21, 2013
- Should Google’s Caffeine keep your marketing team up at night? B2B WEB STRATEGY | THURSDAY, JULY 15, 2010
- At last… you can track traffic from social media in Analytics B2B WEB STRATEGY | THURSDAY, AUGUST 11, 2011
- Why is Content so Important Anyway? B2B WEB STRATEGY | TUESDAY, SEPTEMBER 4, 2012
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, APRIL 9, 2013
- Is Mobile SEO Different from your Website’s SEO? B2B WEB STRATEGY | THURSDAY, MARCH 28, 2013
- 5 More Tips to Better Website Conversion Rates: Part Two B2B WEB STRATEGY | TUESDAY, NOVEMBER 27, 2012
- What Does Facebook’s Graph Search Mean to B2B Companies? B2B WEB STRATEGY | TUESDAY, JANUARY 22, 2013
- LinkedIn Endorsements Give B2B Professionals a Quick Voting System B2B WEB STRATEGY | THURSDAY, OCTOBER 11, 2012
- Bing turns one year old; celebration somewhat muted B2B WEB STRATEGY | TUESDAY, JUNE 8, 2010
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, MAY 14, 2013
- The whys and hows of using online video in business B2B WEB STRATEGY | TUESDAY, JULY 12, 2011
- How to drive more traffic to your company blog B2B WEB STRATEGY | TUESDAY, MAY 18, 2010
- Optimizing your Videos for Search Engines B2B WEB STRATEGY | TUESDAY, APRIL 3, 2012
- So what’s a QR code, and why should you care? B2B WEB STRATEGY | TUESDAY, JULY 5, 2011
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, MAY 2, 2013
- Think of a House – Website Builds Demystified B2B WEB STRATEGY | TUESDAY, MAY 1, 2012
- Are You Using LinkedIn Signal? B2B WEB STRATEGY | THURSDAY, APRIL 11, 2013
- What Determines Success for B2B in the Online World? B2B WEB STRATEGY | THURSDAY, APRIL 4, 2013
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, MARCH 21, 2013
- Best eMagine Posts on Lead Generation B2B WEB STRATEGY | TUESDAY, MARCH 12, 2013
- Back to the Basics: A Well-Rounded B2B Online Marketing Strategy B2B WEB STRATEGY | THURSDAY, NOVEMBER 15, 2012
- How to Manage Your Google+ Community B2B WEB STRATEGY | THURSDAY, JUNE 7, 2012
- Search Engine Optimization: Top 10 Harsh Realities B2B WEB STRATEGY | THURSDAY, AUGUST 12, 2010
- How to Speak Designer B2B WEB STRATEGY | THURSDAY, MARCH 29, 2012
- How to Optimize Press Releases for Search Engines B2B WEB STRATEGY | TUESDAY, FEBRUARY 21, 2012
- Social Media ROI – Not Just About Sales B2B WEB STRATEGY | THURSDAY, MAY 24, 2012
- To register or not, revisited: could there be a third way? B2B WEB STRATEGY | WEDNESDAY, AUGUST 12, 2009
- Making your website more social (it’s not all that hard) B2B WEB STRATEGY | TUESDAY, AUGUST 30, 2011
- Online content preferences of B2B technology buyers – research B2B WEB STRATEGY | THURSDAY, NOVEMBER 4, 2010
- Real data on social media use by B2Bs, captured in recent research B2B WEB STRATEGY | THURSDAY, SEPTEMBER 23, 2010
- Can you hear me now, II: more tips for the mobile website B2B WEB STRATEGY | TUESDAY, MAY 31, 2011
- YouTube is a search engine, too …so think SEO B2B WEB STRATEGY | TUESDAY, AUGUST 9, 2011
- Expand your Brand with Content Promotion B2B WEB STRATEGY | THURSDAY, OCTOBER 25, 2012
- The Difference Between Visibility and Page Rank Uncovered B2B WEB STRATEGY | THURSDAY, OCTOBER 4, 2012
- Is your site REALLY optimized? 8 Ways to Confuse Search Engines (and your Visitors) B2B WEB STRATEGY | TUESDAY, OCTOBER 2, 2012
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