Sat.Oct 03, 2009 - Fri.Oct 09, 2009

Trending Sources

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." They even come with emotions, and - most importantly - a sense of humor.

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. All true.

PR 10

Why marketers must become the new publishers

Chris Koch

One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. We accomplish this feat through content. Improvement through relevance. Research the reader.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) New media and Web 2.0

Lead Generation Checklist

More Trending

Marketing Automation in Europe and Asia - for North American Marketers

Digital Body Language

Many organizations with a history in North America are legitimately concerned about what they need to consider when engaging with their European and Asian teams on the topic of marketing automation. In this information-packed video, Stuart Wheldon, Eloqua’s Director of Client Services for EMEA and Asia-Pacific walks through some of the important factors to consider.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) New media and Web 2.0

42 Ideas on How to Create Content to Connect with Customers

Savvy B2B Marketing

A few weeks ago, I wrote a blog post about 20 formats to consider for content marketing. Well, last week I learned about even more options when I came across a great new eBook from Joe Pulizzi and Jonathan Kranz: The Content Marketing Playbook: 42 Ways to Connect with Customers. " From articles to wikis and white papers, the eBook presents 42 ideas for content. What it is great for.

Happy Sixth Month Blog Anniversary!

Connect the Docs

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement! Thank you for your support and encouragement. White Papers Experts. Follow ClickInsights White Paper Experts on twitter with one-click.

B2B Marketing Trends for 2016

Sales/Marketing Integration - The Technology Stack

Digital Body Language

Integration between Marketing Automation systems and CRM systems allows a very powerful and valuable flow of data, and business alignment, between marketing and sales. It forms the technology and data basis for a new relationship between your marketing team and your sales team. First, and most critical, is a look at what actually needs to be integrated between marketing and sales.

Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans. No one is coming.

How to Get Your White Papers Read by Thousands

Savvy B2B Marketing

Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. Think of it as you would a syndicated newspaper column. If you write a column for your own newspaper (e.g., website), only your subscribers will see it.

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll. Results Thu.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

The invasion of the fake people

grow - Practical Marketing Solutions

This photo is currently featured on the promotional materials for Constant Contact, the email newsletter provider I use for my client promotions.  . guess this is supposed to represent the typical reaction you will receive from a typical customer who has just received your e-newsletter.  Who is this chick and what is she doing? notice these things. And I think about them. This is America, honey.

ClickDigest: Weekly Round-Up: 9-Oct-2009

Connect the Docs

Normal. 0. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying. Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Author : Brian Carroll. Brian Carroll highlights many takeaways from the 6th annual B2B marketing summit. Author : Joe Pulizzi. "Let's face it.

Marketing Automation Weekly Wrap-up - 2009/10/9

Digital Body Language

As with any week, themes seem to develop. This week's theme appears to be influence - measuring influence, developing influence, and understanding influence. Although a number of the posts don't have a lot to do with marketing automation this week, they are hopefully of interest to anyone working in B2B marketing in general. hope you enjoy these posts as much as I did.

Lead Generation Tip - Don't Use a Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. It's interesting that the geeks listen more than others: What do you think? Leave one or Don't

The B2B Demand Gen Marketing Playbook

Throw out the stats. Talk to people.

grow - Practical Marketing Solutions

I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational&# aspects of social media many expected.  They point to differences by region and socio-economic conditions as scientists try to squeeze insight from tables of numbers. They’re looking in the wrong places for the truth.

Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. The authors clearly had an agenda, but the industry still needs to present its side of the story. recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.” Is it just me, or do I detect a bit of hostility? doubt that really had much impact on the results. People may have interpreted the unstated alternative as no advertising at all.

What is Marketing Effectiveness?

B2B Lead Blog

What is Marketing Effectiveness? We’ve spent the last few weeks getting to know our marketing automation partners and friends.  They all share the goal of increasing marketing effectiveness.  This got me thinking, really what IS marketing effectiveness. Wikipedia defines marketing effectiveness as the quality of how marketers go to market with

Lead Generation Tip - Don't Use A Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. It's interesting that the geeks listen more than others: What do you think? Leave one or Don't?

A Content Formula for Complex B2B Organizations

Twitter smack-down: Pizza joint hit with $2 million lawsuit

grow - Practical Marketing Solutions

Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth (@TheRealPRMan) Wednesday, Oct. 7, at noon Eastern time.  I will be his guest. Here we go again with another lawsuit based on a Facebook and Twitter comment.  But that’s beside the point. 

What are your best practices for "recession marketing?"

Chris Koch

Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. If nothing else, do it because you feel sorry for me. And he wants me, Mr. Research, to find them. But we’re looking for something more human.

Cats with Shiny Objects

Phoenix Rising

Mighty Mouse taught us that focus is key to competitive success. Vision and change is also key to business growth.    We must seek out and embrace new ideas, new ways of being, new markets and new opportunities.We must evolve and change to thrive. So, how do we blend vision and focus? The key is to identify and focus on those truly great ideas - focusing until we bring them to fruition in our business. That may sound easy, but all too often it's not. Because new ideas and opportunities keep popping up. What's new is often more interesting and exciting. We never get anywhere.

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll. Results Thu.

Six Key Steps to Successful Marketing Automation Adoption

How to write a tutorial that helps others and helps you

Connect the Docs

Did you know that you're an expert at something? You know something about a topic or a process that many people don't, and you're qualified to teach that knowledge to the rest of us. Designing a user-friendly tutorial or instructional resource about a process or method related to your field is a great way to help others, build community and market content. Instructional information is valuable for many reasons: It demonstrates expertise and an altruistic willingness to share knowledge. It's often "evergreen" content that remains relevant and useful over time. " 3.

What are your best practices for “recession marketing?”

Chris Koch

Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. If nothing else, do it because you feel sorry for me. And he wants me, Mr. Research, to find them. But we’re looking for something more human.

Cats with Shiny Objects

Phoenix Rising

Mighty Mouse taught us that focus is key to competitive success. Vision and change is also key to business growth.    We must seek out and embrace new ideas, new ways of being, new markets and new opportunities.We must evolve and change to thrive. So, how do we blend vision and focus? The key is to identify and focus on those truly great ideas - focusing until we bring them to fruition in our business. That may sound easy, but all too often it's not. Because new ideas and opportunities keep popping up. What's new is often more interesting and exciting. We never get anywhere.