Sat.Feb 18, 2017 - Fri.Feb 24, 2017

Trending Sources

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. first posted this list on Facebook and it provoked some interesting comments. ” No.

6 Things You Really Need to Stop Putting in Your Marketing Resume

B2B Marketing Insider

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. Marketing Strategy job applications

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Connect Identities Across Disparate Marketing Channels. Testing, 1, 2. Mobile Marketin

Major Changes Come to Content Marketing World 2017

Junta 42

A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. But I have to say, it does sting a bit. When But I digress. Diversity.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. The biggest goal was to be different, unique, and eye catching," Karolos said in an interview with The Dieline.

This Week in Content Marketing: Medium Picked the Wrong Business Model

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. We also explore the new subscription model Medium is pursuing, and conclude that it has chosen unwisely. This week’s show. Image source. How do I subscribe?

Buy domain names for all your pages, products, and services

Biznology

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” ” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. It’s short and dedicated to the one page. Now they all do.

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How to Create Evergreen Content with Lasting Engagement

Modern B2B Marketing

Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? Why Is It Important for SEO? Unlike news items that go out of style (e.g. conversion rate.

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B2B Marketing Trends for 2016

This is the week that was in B2B: from HP printergeddon to Accenture rebrand

Earnest about B2B

In a week where we learned that small biz rates are set to soar , talking dolls can be a security threat and you should never ask Joe Public to design a smartphone , the B2B world put on a right royal show of creativity. Yes, really. Sit back – this is the week that was in B2B: ‘Wolf’ of the week…. Yes, your humble printer really could be the downfall of your enterprise. Doing a GE’ of the week….

The Content Marketing Ecosystem [Infographic]

B2B Marketing Insider

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The report states that 84 percent of marketing agencies expect content to become more important moving forward and 65 percent of in-house marketers say they want to increase the amount of content they publish. […]. Content Marketing

5 Smart Ways to Automate Your Marketing

Act-On

Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to hunker down, call home that we’ll miss dinner, and work through until the job is done. But you don’t necessarily have to work harder. In fact, I bet most of you are already pretty much at your limits. So when it’s no longer possible to just tack on more hours, it’s time to re-evaluate how you work. It’s time to become more efficient. How’d he do it?

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How to Become a Household Name

Hubspot

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself. What Is Verbification?

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The B2B Demand Gen Marketing Playbook

Delivering Quality Leads Is Top Priority for Half of B2B Marketers

KoMarketing Associates

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. As further confirmation that lead generation is the focus of the B2B market, driving more leads is ranked as the second most important digital marketing objective (23 percent). However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents. Measuring and proving ROI (24 percent) and generating enough leads (16 percent) were also named as top challenges.

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Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy

B2B Marketing Insider

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing?

Forrester Research Predicts Account-Based Everything in 2017

Vidyard

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. The post Forrester Research Predicts Account-Based Everything in 2017 appeared first on Vidyard.

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The Bird's Eye View of Video: New Stats from Twitter [Infographic]

Hubspot

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? One statistics stands out: 82% of Twitter users interact with brands on the platform.

A Content Formula for Complex B2B Organizations

Why Salespeople Can’t Sell Beyond Their Training [Insights from Sales Expert David Hoffeld]

Brainshark

You Need to Define an Effective Criteria for Lead Scoring

B2B Marketing Insider

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring, but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more. Content Marketing

eSports and the Elusive Millennial Male Audience: A History

Content Standard

There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. If you’re a director of marketing, it almost sounds too good to be true. But eSports, or competitive gaming, is a thriving world that’s still growing. The rewards are rich, and to the victor goes the spoils.

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How to Be Productive After a Long Weekend

Hubspot

What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing. The trouble is, once you get back into the office to a deluge of emails and only four days left to get your job done, it can feel overwhelming. Remember tip #6?

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Six Key Steps to Successful Marketing Automation Adoption

“You Can’t Build a Walled Garden”

LeanData

Like most movements, this one is starting quietly. There are growing pockets of discontent. People are grumbling about how there has to be a better way and that change needs to happen. While this budding revolution might not yet involve pitchforks and lighted torches, something big clearly is happening. In fact, it shouldn’t be. True innovation happens with the customers. Sean Zinsmeister.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

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Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

Content Standard

First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. For those in retail marketing, that was already scary. Now, it’s the Amazon Rewards Card , which offers cardholders up to 5 percent cash back with no annual credit card fee and a $70 sign up fee—enough to almost cover the cost of Prime service for one year. Up the Ante.

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Does More Data Help, or Hurt Social Advertisers? [Infographic]

Hubspot

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions." So what can we do to improve our realtionship with data in 2017? Check out the infographic below and start planning your data plan.

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8 Ways to Create More Effective Lead Generation Programs

VIDEO: 5 Disruptions Reshaping Marketing As We Know It

chiefmartech

Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. Eisenhower warned us about them.). This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with an hour-long webinar on 5 Disruptions That Are Reshaping Marketing As We Know It.

Content Creator Confessions: An Unthinkable Dive into the Messiness of Making

B2B Marketing Insider

We’ve all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? The post Content Creator Confessions: An Unthinkable Dive into the Messiness of Making appeared first on Unthinkable. Content Marketing

The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Type A Communications

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications

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