Is it Fraudulent to Spend Money on Lead Gen Without an ROI?
ViewPoint
NOVEMBER 7, 2018
Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Nothing else made sense to me then or now. If you intend to spend the investor’s money (AKA company money) based on notions and intuition, without a plan to report the results, you are misleading management.
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