Industrial Marketing Today

NOVEMBER 18, 2022

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic.

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Content Marketing Content SEO Marketing 158

Industrial Marketing Today

JUNE 16, 2022

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America. Industrial website goals and usage. [ This is only a content summary.

Marketing Websites 154

Marketing Websites Conversion Generation Leads 154

Industrial Marketing Today

MARCH 22, 2022

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your. [ This is only a content summary.

Content Marketing 172

Content Marketing Content Generation Marketing 172

Industrial Marketing Today

FEBRUARY 16, 2022

Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Let’s look at the big picture first – B2B sales. After all, engineering services and. [ This is only a content summary.

Marketing Strategy 182

Marketing Strategy Marketing & Strategy Consulting B2B Sales 182

Industrial Marketing Today

DECEMBER 16, 2021

I want to say a big THANK YOU to my loyal readers of this blog and valued clients for making 2021 another successful year for my industrial marketing company, Tiecas. I’m also grateful for the support I’ve received from our partners and my extended family of social media friends and followers throughout the year. I. [ This is only a content summary.

Best Practices 19

Best Practices Paid Search Agency Advertising Agencies Social Media 19

Industrial Marketing Today

DECEMBER 9, 2021

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and. [ This is only a content summary.

Content 27

Content Differentiation Marketing Marketing Websites 27

Industrial Marketing Today

DECEMBER 9, 2021

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and. [ This is only a content summary.

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Content Differentiation Marketing Marketing Websites 22

Industrial Marketing Today

NOVEMBER 22, 2021

I hope your Thanksgiving table is full of your favorite foods and surrounded by your favorite people. Thank you for being a loyal reader of my blog. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Websites 23

Marketing Websites Content Marketing 23

Industrial Marketing Today

NOVEMBER 4, 2021

Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with other B2B marketing even though industrial is a subset of B2B. (Source: CADENAS PARTsolutions. See the full infographic below) Industrial marketing frustrations faced by manufacturers. [ This is only a content summary.

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Paid Search Agency B2B Marketing Marketing B2B 156

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. I once had the VP of Business Development at a manufacturing company tell me, “This s**t doesn’t work.” The problem is not. [ This is only a content summary.

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Resources Marketing Websites Paid Search Agency Content Marketing 163

Industrial Marketing Today

JUNE 15, 2021

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

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FAQ Content Marketing Content Validation 140

Industrial Marketing Today

MARCH 29, 2021

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

Content Marketing 184

Content Marketing Content Marketing Marketing Websites 184

Industrial Marketing Today

FEBRUARY 18, 2021

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.

Marketing Websites 15

Marketing Websites Content Marketing 15

Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not. Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

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Trade Show Content Marketing Content Course 139

Industrial Marketing Today

SEPTEMBER 17, 2020

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. Even though “Generate demand/leads” is at #4, generating high quality leads is.

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Marketing Qualified Leads Lead Ranking MQL Lead Generation 149

Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges. Some of these may. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [

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Content Marketing Content Marketing Research 144

Industrial Marketing Today

JULY 15, 2020

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming.

Tactics 147

Tactics Relevance Paid Search Agency Marketing Websites 147

Industrial Marketing Today

JUNE 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. There is no getting around that fact. Some of these changes may be permanent, while others have become necessities at least for the foreseeable future.

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

JUNE 15, 2020

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies. Their assumption is that I should be able to. Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing T

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Planning Marketing Plans Marketing Strategy Marketing & Strategy 150

Industrial Marketing Today

MAY 20, 2020

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. In this post, I want to focus on the changes that you may need to make to your. Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Marketing Websites 184

Marketing Websites Business Marketing Strategy Marketing & Strategy 184

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back.

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Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers?

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Content Marketing Activities Content Marketing 134

Industrial Marketing Today

JANUARY 3, 2020

The original post %Industrial Marketing in 2020 and Beyond% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in 2020 and the challenges that manufacturing marketers may face in the new year and beyond.

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Act-On Marketing Marketing Websites Conversion 18

Industrial Marketing Today

NOVEMBER 22, 2019

The original post %Happy Thanksgiving% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. The post, %Happy Thanksgiving% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Websites 15

Marketing Websites Content Marketing 15

Industrial Marketing Today

OCTOBER 22, 2019

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. Yes there are many key differences in how you market to. Read more The post Marketing to Millennial Engineers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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Marketing Marketing Websites Content Marketing Content 86

Industrial Marketing Today

SEPTEMBER 26, 2019

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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Marketing Budget Creation Planning Marketing Activities 102

Industrial Marketing Today

SEPTEMBER 20, 2019

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra a

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

JUNE 17, 2019

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to learn first-hand about these challenges, tips on how to prove ROI which is necessary to make a strong business case for getting buy-in from management. … Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing Read More » The post Webinar: Prove ROI and Make the Business Case

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Webinar Metrics ROI Content Marketing Business 16

Industrial Marketing Today

MAY 22, 2019

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. 64% of manufacturing content marketers say their organization’s content marketing is much/somewhat more successful compared with … Manufacturing Content Marketing Can Be Confusing and Difficult Read More » The p

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

APRIL 22, 2019

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership.

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Email Marketing Thought Leadership Marketing & Strategy Social Media 93

Industrial Marketing Today

MARCH 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

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Lead Generation Generation Leads Lead 121

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. (Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

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ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

NOVEMBER 27, 2018

Are you responsible for managing your WordPress site? Are you new to WordPress and need to get up to speed quickly? Then WP101 is perfect for you. You can always find free, homemade videos on YouTube, but they lack the quality and often, are outdated. Not this 21-part video training course. Each video is professionally … WordPress Training – WP101 Read More » The post WordPress Training – WP101 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content sum

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Training Youtube Course Video Marketing 60

Industrial Marketing Today

NOVEMBER 29, 2018

Tired of a slow-loading site or your site being down often? Those are typical problems with inexpensive shared hosting. Don’t want to pay the high cost of a managed hosting service? SiteGround is an excellent hybrid solution that gives you the best of both shared and fully-managed WordPress hosting services that you can control. This … SiteGround – Web Hosting Read More » The post SiteGround – Web Hosting by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a

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Marketing Management Cost Service Marketing Websites 60

Industrial Marketing Today

NOVEMBER 30, 2018

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. The dashboard provides you with a quick … HubSpot – Marketing Automation Read More » The post HubSpot – Marketing Automation by Achinta Mitra appeared first on Indust

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Hubspot Marketing Automation Automation Paid Search Agency 60

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Lisa Murton Beets (@LisaBeets), Research Director at CMI said, “The data suggest that manufacturers have a way to go with putting the audience’s informational needs before their own sales/promotional message. […] The post Unique Challenges of Manufacturing Content Marketing in 2019 by Achinta Mitra appea

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Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

OCTOBER 25, 2018

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while but haven’t seen any tangible results (leads, sales opportunities etc.).” Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. [

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Tactics Content Marketing Content Marketing 92