Hubspot

FEBRUARY 23, 2018

Identify the latest ebooks, how-to articles, and data sheets your website is offering for download, and highlight the key points across each piece in this recurring email. An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. A good place to start?

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

Hubspot

APRIL 14, 2016

Internal content - Sharepoints, databases, wikis, etc. If you’re interested in a more in-depth review of how knowledge management and discovery can be leveraged for marketing success, continue learning now with this eBook, 4 Ways to Leverage Knowledge Management for Marketing Success.

Curation 28

Curation Enterprise Management Wiki Content 28

Content Standard

NOVEMBER 17, 2015

Ask them to lead the creation and distribution of these assets: Upload them to your internal Wiki page; send them to writers as you assign their next story; promote them on your social media channels; write a blog post about them, and find ways to repurpose the material for maximum amplification. I think you’ll find them well-received.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Content Standard

NOVEMBER 17, 2015

Ask them to lead the creation and distribution of these assets: Upload them to your internal Wiki page; send them to writers as you assign their next story; promote them on your social media channels; write a blog post about them, and find ways to repurpose the material for maximum amplification. I think you’ll find them well-received.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

MARCH 7, 2012

Content Creation: Draft Blog Articles and Ebooks. I used to keep reminders on post-its, "Today's To-Do List" in my notebook, my backlog of projects on HubSpot's internal wiki, and other miscellaneous to-do's contained in emails in my inbox. Now, how can marketers use this tool? To-Do Lists: Keep Your List at All Times.

Organization 28

Organization Wiki Work Management Hubspot 28

Buzz Marketing for Technology

JULY 24, 2008

Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki. eBook: How To Be a Rock Star Freelancer. When you finish a book, write down a quick summary of the book, any quotes you highlighted or flagged, and what you learned from it. Thursday Bram has some tips on journaling in one of her Lifehack posts.

Product 100

Product Work Management RSS Privacy Policies 100

Hubspot

FEBRUARY 12, 2013

At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. If You're Adding Context: Blog posts or ebooks that add context typically take a new angle on an existing topic. I hope this has been a helpful start to deciding on your next blog post, whitepaper, ebook, or any other content format topic.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

SEPTEMBER 13, 2012

Believe us, as a data-driven marketing team, we know there really is no shortage of metrics you can track -- just check out this introductory marketing analytics ebook for some great ideas to get you started. Check out our complete ebook on A/B testing to get started. This survey simply asks respondents to select what HubSpot does.

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Work Management Marketing Management Planning Clickthrough 28

Parse.ly

SEPTEMBER 24, 2021

A great example is the response of fan wiki platform Fandom.com to the release of the new Marvel movie Shang-Chi and the Legend of the Ten Rings. The wiki also updated their pages to feature images of the actors, created native videos, and featured Shang-Chi content on their homepage. Source : Fandom Twitter.

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Wiki Content Tagging Lead Scoring 52

Hubspot

APRIL 23, 2012

For example, our blogging team uses a page on HubSpot's internal wiki as a way for members of the sales and customer teams to submit blog article ideas based on their communications with customers and prospects. They should know where on the website to find that ebook, how to log in to that webinar, and where to enter that contest.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Adobe Experience Cloud Blog

MAY 24, 2017

If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content. Internal Wiki. resources to get started, and examples.

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Peer-to-peer Wiki Budget Programs Guidelines 134

Hubspot

DECEMBER 30, 2011

Ebook - An ebook is an electronic version of a printed book. However, most ebooks are not actually available in print (unless you print them). Wiki - A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 7, 2012

And for more information about conducting successful online surveys, download our free ebook, The Ultimate Guide to Using Surveys in Your Marketing. Emailing the survey to a segment of your leads or adding the survey to some of the thank-you pages for your marketing offers can be a great way to collect responses. Sales Enablement Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

JUNE 23, 2010

Wiki - A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users. Download the ebook now! Webinar - A webinar is used to conduct live meetings, training, or presentations via the Internet. Connect with HubSpot :

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Scoop.it

MARCH 11, 2021

Internal wiki discussions, product mockups, a timeline of upcoming launches and large projects. Your content hub isn’t a blog page, a YouTube channel, or a podcast. Instead, it’s a standalone page you own where you can add both your original content and content from third parties, in many different formats, such as: Blog posts. Infographics.

Curation 66

Curation Advertising Agencies Press Content 66

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Assets can include a wide variety of content types: ebooks, videos, presentations, podcasts, reports, collateral, boilerplates, executive bios, podcasts, webinar recordings, original photos, ads, swag, merch, et al. They deserve to be last.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Online Marketing Institute

JUNE 30, 2009

Popular Posts Why Your Business Blog Shouldnt Be on BlogSpot.com 7 Signs You Should Run Screaming From An SEO Consultant How to Convince a CEO to Enter 21st Century Internet Marketing Why Your Business Must Be on the First Page of Google 8 Marketing Tips From An Olympic Gold Medalist 7 Beginner Blogger Blunders and How To Avoid Them Browse by Tag #ims (..)

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

ClearVoice

NOVEMBER 18, 2019

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. Create a freelancer-friendly style guide with Google Slides: If you wikis scare you or you hate the hassles of old PDFs floating around in the digital universe, Google Slides has an excellent “Publish to web” option.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Hubspot

OCTOBER 17, 2018

The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference. Whether it’s an Excel sheet, Google Doc, Trello board, internal wiki page, or any other tool your team typically uses for internal documentation, make sure there’s room for any and all brainstorming.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Marketing Insider Group

SEPTEMBER 14, 2021

But even if you’re just browning their free resources, you’ll find plenty of stats, data, and research on their blog and in their dozens of free ebooks. DBpedia – DBpedia is a crowdsourced knowledge base that extracts structured data content from various Wiki projects. Journalism Data.

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Case Studies Content Case Study Statistics 350

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Michele I LOVE eBooks. com , forums.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. For example, we recently released a brand new ebook, 7 Awesome Analogies to Help Explain Inbound Marketing. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

OCTOBER 17, 2012

Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. At the end of the day, you haven't written one new word of your great new ebook that will never see the light of day. In a matter of 4 days, our How to Use Pinterest for Business ebook was launched.

Startups 28

Startups Planning Work Management Marketing Management 28

Hubspot

SEPTEMBER 13, 2012

ebook: All lowercase (in titles/headlines and at the beginning of sentences, capitalize the “e” but not the “b”). wiki: Lowercase. Plural: wikis. See also “i.e.” as each of these has different meanings and are not interchangeable. Example: Enter a search term (e.g., recipes, horoscopes, gifts) into the box.]. Not voice mail.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

APRIL 26, 2013

Chat with your salespeople and create a shareable Google Doc or wiki page where salespeople can contribute their blog content ideas on a regular basis. Perhaps there''s a topic you can blog about that salespeople can share with leads to tee up a conversation that will really help them demonstrate the value of your products/services.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

DECEMBER 16, 2013

Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio). We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. For example, a webinar or an ebook can be used as either a top-of-the-funnel offer to generate new leads or a middle-of-the-funnel offer to nurture existing leads.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JUNE 19, 2018

You name the topic, and you’re likely one or two quick Google searches away from finding relevant ebooks and white papers to guide you. For example, instead of creating specific slide decks to support sales enablement efforts, why not create a comprehensive resource page on an internal wiki that houses messaging, examples, stats, and more?

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Biznology

NOVEMBER 25, 2014

Knowing how to write objectively with citations and references is a first start, but Wikipedia is also a meritocracy, it’s a democracy, it’s a community, and it demands commitment, openness, transparency, and some knowledge of the wiki markup. ” Write a book — It’s so easier said than done.

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Personalization Wikipedia Youtube Television marketing 80