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Wednesday, April 28, 2010
Tags: Website navigation Websites that sell
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Monday, June 5, 2006
Destination CRMs article, B2B Websites are Dropping the Ball , references the Nielsen Norman Groups study, "B2B Website Usability: Design Guidelines for Converting Business Users into Leads and Customers." In addition to what they say, consider adding some interactive tools to your website. Give me something meaty.
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Friday, November 14, 2008
We get asked how much a website should cost at least once a week. When they learn what we do for a living , they invariably ask us "what should my website cost?" We once saw a firm bid $500 to make a complete banking website with the ability to do everything a banking website should be able to do.
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Thursday, May 13, 2010
In about two out of three cases, in fact, we start by focusing on the client’s website because so many basic issues still need attention. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Tags: B-to-B marketing website Are you optimized for search?
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. Their current tagline, "Save Money.
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Tuesday, August 21, 2007
Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations.
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Thursday, December 3, 2009
short website copy. You may need to be of a certain age to relate well to the debate over long vs. In particular, as Sonia Simone reminds us in a post on Copyblogger, it helps if you can recall those halcyon days when direct mail (along with print/TV advertising, of course) was a company’s chief [.].
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Monday, June 30, 2008
Some B2B websites Ive visited are doing a better job on the positioning of their content to address problem/solution scenarios in the main content on the page, but the theme of laundry list sidebars seems to be in full force. Your buyers dont have time to do archeological digs for content on your website. Without any context for ME.
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Tuesday, April 20, 2010
quot; That's what it's like for your website customer. The customer is the person with a blindfold, groping around, and your website navigation and content are the people in the room. Tags: Revenue generation Successful selling web copy Website design Website navigation Websites that sell
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Friday, September 18, 2009
We were talking about web analytics and Sam pointed me to Website Grader. Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. Bungalo Group can help.
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