Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Thanks to the January updates, on-demand webinar functionality is now available. For example: Lead ID, Email asset, Link click or email open.

Webinar Metrics 106

Webinar Metrics Demand Marketo API 106

Scoop.it

APRIL 11, 2024

A webinar is a virtual seminar. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Webinar & Webcasting Tools. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted. OptinMonster.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Contently

OCTOBER 5, 2020

Every month or so, we host a webinar. We set a date, schedule a few announcement emails leading up to it, and a bunch of people register. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Making some changes.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Act-On

APRIL 26, 2024

Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So let’s break it down. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. Keep reading!

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. During the Webinar: Focus on engagement.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Hubspot

FEBRUARY 9, 2018

Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. Webinars Drive Sales. How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

BenchmarkONE

NOVEMBER 10, 2022

Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. By using an all-in-one marketing automation tool , like BenchmarkONE, you’re able to generate leads and keep track of them in your CRM. Webinar Funnel. 6 Types of Marketing Funnels You Need to Know About. The upsell funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Vidyard

AUGUST 26, 2020

Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. In this guide, we’ll dig into everything you need to know about how to use Zoom Webinar—from pre-webinar prep to post-webinar followup. Zoom Webinars 101 1.1 Zoom Webinar vs. Meeting 1.2

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. They’re not a lead volume driver. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Marketing Insider Group

MAY 2, 2023

As you know, zero-party data enables engaging content, which leads to attracting and retaining loyal customers, ultimately resulting in boosted sales and revenue. Here’s a few of our favorite ways to collect zero-party data so you can avoid falling into that 42%: Encourage online registration. Include forms on your website.

ROI 234

ROI Webinar Metrics Privacy Content 234

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me write an engaging email for our upcoming webinar on content marketing trends, targeting mid-level marketing professionals.” Add in specific details about the webinar, like key speakers or unique insights attendees will gain. It’s personal, direct, and effective when done right.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

KoMarketing Associates

OCTOBER 21, 2020

In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. . L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns.

Linkedin 221

Linkedin Sales Qualified Leads Lead Ranking B2B Thought Leadership 221

ANNUITAS

MARCH 21, 2023

As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition. Let’s dig in to these new and advanced features. The chat capabilities have also been expanded to include real-time notifications.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Square 2 Marketing

SEPTEMBER 24, 2020

If You Can’t Get People To Register For Your Webinar, You Won’t Drive Leads – The Invite Is Everything. Almost everyone has run or attended a webinar over the past six months. Once COVID-19 settled in, webinars and online events exploded in popularity, registration and attendance.

Webinar Metrics 103

Webinar Metrics Practices Best Practices Statistics 103

NetLine

APRIL 11, 2023

million first-party registrations—an 18.8% Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% of total registrations and were 3.5x more likely On-Demand Webinars were 43.4%

Demand 52

Demand B2B Webinar Metrics Intent 52

PureB2B

MAY 30, 2022

According to GoToWebinar, 57% of webinar registrations come from email, making it the most effective channel to promote your webinar. Those who attend webinars will spend an average of 57 minutes viewing making it the most effective way to reach those making a purchase decision. Register for our latest webinar!

Webinar Metrics 62

Webinar Metrics eCommerce Click Rate Template 62

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. They’re pushing out e-books, webinars, email drips and information to drive metrics vs. creating experiences. Register now at: [link].

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

The Point

SEPTEMBER 21, 2017

But don’t equate “staying in touch” – or lead nurturing success – with simply asking the prospect over and over whether he or she is ready to buy. Provide a checkbox on the registration form to request immediate sales contact; or. Photo by NeONBRAND on Unsplash.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 224

Binary Demand

MARCH 26, 2024

By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Intent data fuels personalized marketing. This allows them to focus their budgets. Let’s uncover how it works with the help of an example.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SmartBug Media

SEPTEMBER 25, 2020

Events are a great way to engage leads for your senior care company. Webinars are such a great tool to provide information to your audience. In order to successfully create an effective webinar strategy for your senior care company , you need to ensure that you are taking care of the following items. Choose a Webinar Platform.

Webinar Metrics 81

Webinar Metrics Effectiveness Paid Search Agency Companies 81

Salesforce Marketing Cloud

APRIL 1, 2022

Automating your marketing and sales engagement helps you attract more leads, close more deals, and ultimately helps your business grow. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Amp up webinars with a B2B marketing campaign. Two ways you can improve your webinars.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Zoominfo

NOVEMBER 29, 2021

Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Leads sent to nurture : Number of cold leads you engaged and added to your nurture program. Demos : Number of MQLs that sign up for a scheduled demo.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Hinge Marketing

JUNE 14, 2021

Access to premium content is typically restricted and often requires either registration or payment. To access a premium piece, an individual is typically required to fill out a registration form and provide an email address or other contact information. Live and On-Demand Webinars. Figure 4: Example of a Free Webinar.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated , webinars are very much still relevant. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day. LinkedIn ).

Webinar Metrics 91

Webinar Metrics Stats Marketing & Strategy Marketing Strategy 91

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Lead forms Lead forms are still crucial. Brand association.

Efficiency 87

Efficiency Marketing Automation Services Lead Ranking Brand Identity 87