Marketing Insider Group

NOVEMBER 20, 2023

Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Video Source: Fat Joe They wanted to ensure that when you clicked on a link, you found content that was not only relevant, but also valuable. The result?

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. This post explores how combining the art of storytelling with hard data can create the most compelling content. Image credit: RF._.studio What is data storytelling? Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!) Video content is inherently more engaging and visually appealing than text or static images. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

FEBRUARY 9, 2024

The sales call has always been more art than science, but AI tools are looking to up the data side of these conversations. Personalized Videos Personalized videos are not used by every business development team, but even before AI, this was a growing category. Meeting Intelligence Who doesn’t love to hate meetings?

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

SEPTEMBER 11, 2023

Dig deeper: Why we care about AI in marketing Anyone can play AI tools now exist that anyone can use, and instead of operating behind the scenes, these tools are creating works of art that are front and center. And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Video Prospect Like a Pro. Flip through or download these slides to see outreach templates and ideas for prospecting with video.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Marketing Insider Group

APRIL 17, 2023

I’ve worked with SMEs who wanted to answer questions in an email or record a short video. The post The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers appeared first on Marketing Insider Group. Just because you like to record a live interview doesn’t mean that style suits your expert.

SME 310

SME Tips Content Marketing Work Management 310

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. Some tools can only generate art without text or limited text.

Digital Asset Management 106

Digital Asset Management Work Management Marketing AI Marketing Management 106

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 35 Kelly Barner Art of Procurement Contact Kelly Barner Score: 34.27 46 Gabor A.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

FEBRUARY 22, 2024

Another image came dangerously close to art when it showed an Asian woman and an African man dressed in World War II German Army uniforms. Using a business URL, it can generate a month’s worth of editable branded video content using Getty Images and iStock images. That’s a big step forward for AI, IMOP. Is it an assertion of humanity?

Marketing AI 91

Marketing AI Marketing Automation Services Word of Mouth CPA 91

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 66

Marketing AI Storytelling Content Budget Programs 66

Martech

NOVEMBER 20, 2023

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s a thoughtful blend of art and analysis, requiring a sharp interpretation of various data to segment your audience effectively. Snagged a whitepaper or video?

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

B2B Digital Marketer

OCTOBER 12, 2023

They delve into the importance of addressing imperfections and authenticity in testimonials, as well as the art of interviewing to create genuine conversations. You will gain valuable insights into the psychology behind social proof, the impact of testimonials and referrals, and the art of conducting engaging interviews.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

Oktopost

MAY 4, 2023

He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Especially today, everyone is trying to be unique, and Ken believes that you have to do content differently!

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. From engaging videos and informative live streams to interactive polls and captivating stories, the diversity of content formats available allows brands to keep their digital marketing strategies fresh and engaging. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Hubspot

JUNE 17, 2014

There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. They evaluated 20 of the most viral videos on the web, as determined by Time Magazine , and recorded their various characteristics.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Contently

JULY 28, 2021

The team takes an art-and-science approach to bring that content to life. Embracing video for Hero and Hub content. In early 2020, CarMax partnered with Edmunds, a car review and shopping site, to up their video content, and later acquired the company in 2021. These videos are TV-quality productions that keep car junkies hooked.

SEO 160

SEO Content Paid Search Agency Youtube 160

Contently

FEBRUARY 18, 2020

We explained that metaphor—and took it very, very literally—in the video below). Check out more ROI guides below: How to Measure the ROI of Video. The Art & Science of Content Marketing ROI. The Hidden ROI of Content Marketing Platforms. How to Show the ROI Content Marketing Has On Your Brand.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Specializing in video marketing, Haily has earned Biteable’s TikTok over 50 million views and shares across the world. But where do B2B marketers fit in? How has she done it?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 25 Philip Ideson Art of Procurement Contact Philip Ideson Score: 36.03 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Drew Neisser

DECEMBER 29, 2023

This episode is your all-access pass to mastering the art of podcast guesting, including how to: Select podcasts that align with your vision. Find the right tech for a flawless audio (and video) presence. Craft compelling narratives that captivate audiences. Measure the exposure and reach of your show appearance.

Promotion 52

Promotion Tips B2B Video Marketing 52

Brandpoint

FEBRUARY 23, 2022

Elizabeth Camp , social media manager at the Walker Art Center, gave us some tips on tackling the world of social media and knowing how to approach a brand’s social media presence. Read More: 2022 Marketing Predictions ] How did the challenges of social media differ while running your own agency vs. working for the Walker Art Center?

Social Media 133

Social Media Paid Social Agency Media Paid Search Agency 133

Buffer

JANUARY 25, 2022

My art feels very personal to me, and I've found that bringing customers into that experience helps them build their own connections to the products I create. Daniel Choi, co-founder of Choice Art Choi believes that in times of uncertainty, we tend to tighten our circles of connections. are ready to put some energy behind video.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. What comes to mind when you think about marketing?

Advertising Agencies 132

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 132

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” The Third Era of Social: The Video Feed. The most addictive way to consume video on your phone. It launched in the U.S.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Contently

OCTOBER 11, 2022

What about that content budget to create hype videos, thought leadership blogs, branded podcasts, influencer webinars, etc.? Susan is interested in purchasing 10 new easels for her art studio. Ultimately, Michaels wants to help Susan fulfill her dream of owning an inclusive art studio where everyone can find something to create.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Smartyads

JUNE 22, 2023

Video advertising has long been part of our daily routine. But over time, advertising itself has changed: from annoying commercials with repetitive jingles, it has become a form of art and communication. It used to follow us from TV screens, and then it also moved into the online space.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Video Marketing 52

Martech

AUGUST 9, 2023

Each of these creators has perfected the art and science of building a loyal audience and racking up massive attention. Creating a hit YouTube video, for example, requires: Developing a powerful concept and idea. Flawless video editing to maintain viewer retention. And the world’s greatest freestyle artist, Harry Mack , with 2.56

Advertising Agencies 88

Advertising Agencies Best Practices Paid Search Agency Youtube 88

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 29 Kelly Barner Art of Procurement Contact Kelly Barner Score: 32.84

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Contently

JUNE 13, 2019

The art world’s relationship with content marketing is in the middle of a vast sea change. As content marketing, product placement, and art blur together, there’s a space opening up for brands to make something unexpected. See quiet indies, experimental art films, and period dramas. Rethinking the ROI of prestige.

Content Marketing 133

Content Marketing Content Paid Search Agency Merchandising 133

Seismic

APRIL 24, 2024

Lessons shouldn’t be longer than 10-15 minutes or contain long videos. Try to pilot content prior to full launch. Stage 5 – Adding art to the walls: Technology integrations Prior to Launch Adding art to the walls involves carefully selecting and placing the right pieces for the right spaces.

Work Management 45

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 45

Contently

JANUARY 24, 2020

Look to metrics like video views, engagement rate, reach, social referral traffic, and comments. The art comes in interpreting the data, figuring out which metrics are most impactful for your business, and teaching your team how to create and distribute content with these goals in mind. But we’re almost a month into the year.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Martech

FEBRUARY 7, 2024

Even a state-of-the-art custom AI tool won’t help you get ahead if you don’t have the internal processes to leverage it. It’s about making sure that the system can talk to, learn from, and inform every other part of your business, from marketing and sales to customer service and finance. Build or buy?

Marketing AI 124

Marketing AI Hubspot Lock-In Marketing Management 124

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Flip through or download these slides to see outreach templates and ideas for prospecting with video. Pre-Meeting (or Post-Meeting) Video 3.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73