Marketing Insider Group

DECEMBER 19, 2022

Whether it’s positive or negative, generating an emotional response in your audience will inspire them to keep reading. By using the word “you” in your headline and speaking directly to your audience, you’ll engage readers emotionally and inspire them to pay attention. Video Source: WebFX. Provide A Benefit.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. To inspire early sign-ups, you’ll need to offer valuable incentives. Invest in Video Content and Pre-Event Trailers.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Vidyard

FEBRUARY 3, 2015

But today, it comes from 25 people who have spoken wise words about content marketing, video, and … well … life. Share the Inspiration! “Video allows us to tell the great stories of our customers, rather than our own.” Be unique, inspire, and connect.” Spread that feeling around!

Video Marketing 51

Video Marketing Top of Funnel Cold Calling Marketing Prospects 51

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Marketing Insider Group

MARCH 2, 2023

In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action. When you effectively tap into your customer’s emotions, you can inspire them to take action. It’s so much more than promoting a product or service. Emotion is a powerful motivator in marketing.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Vidyard

AUGUST 12, 2014

Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. Today we look at three impressive B2B videos and the takeaways you can use to spruce up your own B2B video marketing storytelling. The lesson for marketers?

Video Marketing 51

Video Marketing B2B Marketing Examples Phishing 51

Directive Agency

MARCH 30, 2018

Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing websites that will inspire you. Here is the video above in blog format. The post 3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO] appeared first on Directive Consulting.

B2B Marketing 40

B2B Marketing Marketing Websites Video Marketing Planning 40

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vidyard

OCTOBER 22, 2013

Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. charity: water wants your time and heartfelt energy and this requires a heavy dose of inspiration.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. It will appear in the creator’s product list, store tab and video description – with YouTube promising more areas of discovery coming soon. No shopping video is needed. Fourthwall.

Youtube 80

Youtube Features Merchandising Sample 80

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. It helps people interested in your topics or themes easily find your videos. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. What hashtags are they using?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Goodish Agency

AUGUST 17, 2023

InVideo is an innovative video editing platform that uses advanced AI technology to help users create captivating videos with ease. Whether you’re an experienced video creator or just starting out, user-friendly AI video editing with InVideo ensures you can produce high-quality content that engages and inspires your audience.

Video Marketing 98

Video Marketing High Quality Lead Content 98

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Stevens & Tate

APRIL 15, 2024

Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values. However, creating video content is just the beginning.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Convince & Convert

DECEMBER 15, 2023

While this approach can be done via podcasts, webinars, and pre-recorded videos, Agorapulse went full-force into a realm that makes other marketers quiver: putting their C-suite on live-stream video! Want even more inspiration?

Rules 148

Rules Planning Brand Identity Branding 148

Sprout Social

JUNE 27, 2022

With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. On top of that, consumers also find short-form video 2.5x

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Salesforce Marketing Cloud

MARCH 19, 2024

They’re not only adept at personally delivering great customer service, but also inspire their team to deliver the highest standards of customer care and a next-level customer experience. I love reading posts about how a problem was solved,” said James BeVard, senior Salesforce certified administrator at B&H Photo Video.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Spiralytics

MARCH 13, 2024

She shares her glamorous lifestyle and engaging personality through her YouTube videos. With authentic charm and a down-to-earth demeanor, Alawi inspires her audience to pursue their dreams and live life to the fullest. Much like her brother, her YouTube channel features dance videos, challenges, travel, and lifestyle content.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos. Film videos in a flash.

Social Media 98

Social Media Template Video Marketing Media 98

CoSchedule

JANUARY 27, 2023

Here are 12 of the best real-life social media marketing examples to inspire you: 1. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Another factor that contributed to its success was the brevity of the video message.

Social Media 126

Social Media Social Marketing Examples Planning 126

Thinkers360

MARCH 31, 2024

Thinkers360 In-Depth Profile & Portfolio: Gijs van Wulfen Social Media: LinkedIn | X | Instagram Books: The Innovation Maze , The Innovation Expedition , Inspiration for Innovation: 101 Lessons for Innovators. GvW: My mission is to inspire other on their way to becoming amazing innovators.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Matchcraft

MARCH 8, 2023

To celebrate Women’s Month, we are launching a video series called “Embracing Equity,” where we explore different perspectives on how we are making progress towards creating a more equitable workplace. We invite you to join us in watching these videos which will be released every week this month.

Video Marketing 98

Video Marketing Features 98

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Get the Guide Marketers are finding both satisfaction and ROI from social media video campaigns.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Matchcraft

MARCH 8, 2023

To celebrate Women’s Month, we are launching a video series called “Embracing Equity,” where we explore different perspectives on how we are making progress towards creating a more equitable workplace. We invite you to join us in watching these videos which will be released every week this month.

Video Marketing 98

Video Marketing Features 98

Content Marketing Institute

NOVEMBER 1, 2022

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading →

Research 117

Research Examples Video Marketing Creativity 117

Contently

NOVEMBER 19, 2020

The audio and video quality is superior to what you get through a livestream. And they allow for higher production value—music, graphics, animation, video, and other elements that are much more engaging than someone talking over slides. Mmhmm allows you to create Weekend Update-style videos. It works for podcasts too.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed.

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

Bannersnack

AUGUST 23, 2023

Have a look at our amazing selection of inspiring Instagram ad ideas. We’ve compiled the best Instagram ads to help you craft scroll-stopping advertisements for your brand. Table of contents: Are Instagram ads really worth it?

Creativity 95

Creativity Examples Ads Advertisements 95

Salesforce Marketing Cloud

JANUARY 17, 2024

They’re not only adept at personally delivering great customer service, but also inspire their team to deliver the highest standards of customer care and a next-level customer experience. I love reading posts about how a problem was solved,” said James BeVard, senior Salesforce certified administrator at B&H Photo Video.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. When Instagram launched Reels, we were quick to adopt the new video format. For each video, we used TikTok’s native features to add closed captions and music or sounds.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 117

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Video Marketing 126

Video Marketing Content Marketing Case Study Case Studies 126

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Sprout Social

MARCH 21, 2024

Just search “UK TikTok” on TikTok, set the Sort by filter to Date posted and set the Date posted filter to Last 3 months to pare down the results to the most recent trending videos. For example, this video from creator @angelinina.pj He also starts every video with his signature “click click clap” hand gesture.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Sprout Social

SEPTEMBER 14, 2023

Creating customer-inspired content: McDonald’s McDonald’s shines in their ability to post extremely relatable, customer-inspired content. The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158