B2B Marketing Traction

NOVEMBER 19, 2014

Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry. To identify your the top competitors online, you’ll need to do several searches.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

JULY 16, 2014

I see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing. .” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

MARCH 20, 2015

You’ll be able to share the plan with the right vendors. Create the right kind of messages to fit each tactic and speak to your buyer personas. With the written plan, you’ll know what you’re going to spend. Now you’re ready to get the word out.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

APRIL 23, 2015

But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Google changed their search engine algorithm to favor mobile friendly websites. Here’s what you need to know.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

MARCH 8, 2013

I knew that others in the organization (a vendor and an internal technical person) felt that an account already existed, and had for some time. After many emails back and forth without a solution, one person threw up their hands and proposed restarting the statistics tracking.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

MARCH 25, 2013

They are vulnerable to vendors who tell a good story about what works in SEO, social media or their websites, when the tactics they are selling are outdated or – worse – “discouraged” by Google and other search engines. Without understanding technology or how to analyze technology results, marketers are vulnerable.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 18, 2012

Measuring results should probably be done by a neutral 3rd party or by internal staff, to make sure that no vendor skews results to elevate their performance. Sure you are saving money, but are you getting good or better results than you did before? Do you plan to outsource marketing in 2013? Or, will you be hiring full-time marketing staff?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can identify the right tactics that fit your budget, your market and your industry and write a plan that makes it easy for you, your staff, and your marketing vendors to execute. Execute marketing according to the tactical plan.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 3, 2012

Interviews with customers, vendors, suppliers, employees and industry experts. Employee news that conveys the humanness of your organization. Company news with an explanation of what it means to employees, customers and the community. Excerpts from whitepapers and articles that are re-written to be more conversational.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

APRIL 1, 2013

There is nothing worse than a marketing leader (or business owner) jerking the team (employees and vendors) around with every marketing whim (or bright shiny object) that crosses their mind. On your marketing meeting agenda, make sure there is a time and space for introducing new ideas that is separate from the getting-things-done time.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 21, 2013

Helpful resources for cleaning up the “Penguin mess” your SEO vendor created: Hit by Google Penguin? We can help – contact New Incite today for more information about our consulting and outsource marketing services for attracting qualified prospects online. An In-House SEO Crisis Management Plan.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

AUGUST 24, 2012

My clients come to me asking if they’re getting a fair price on SEO proposals from vendors. ” These SEO newbies grasped onto anything they could find – sometimes the tricks of black hat SEO, like keyword stuffing – and put it out as their SEO gospel and themselves out as SEO experts. I’m sick of it!

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

OCTOBER 27, 2011

Sometimes the reason for this is because the website was created by a vendor, email campaigns are created in-house, and there is no one to coordinate the efforts. A business creates a website, and then begins a separate effort to send out email newsletters to customers.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

APRIL 14, 2011

Some of the requests are spam (many have been from vendors who want to sell to me), and I still only connect to people I know or to those I deem strategic connections. When my activity on LinkedIn reached what I would call a critical mass, I began getting a lot more profile views, invitations to connect and inquiries.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JUNE 15, 2011

Connect strategically with stakeholders – customers, prospects, partners, vendors and others. Make sure your company profile and your employees profiles are complete and accurate with keywords and phrases and as much helpful description as possible. Train your sales team on how to use LinkedIn features.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

OCTOBER 25, 2012

Are you great behind the scenes, monitoring details, delegating tasks, holding staff and vendors accountable? By all means, focus your efforts on scheduling meetings, and let others carry out the other marketing tasks. Project Management.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

NOVEMBER 20, 2009

How do you communicate them to the stakeholders (employees, customers, vendors, partners, shareholders, etc.) If your materials convey your values, you will appeal to the right people with a more meaningful story. What are your organization’s values? of your organization?

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

AUGUST 11, 2011

Instead, price increases can be used to close more sales before an increase is in effect, but they will not be effective if demand for your product is elastic due to lots of competition, ability of buyers to change vendors easily, and lack of differentiation.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

OCTOBER 15, 2010

Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

FEBRUARY 22, 2010

Also ask vendors and alliance partners to submit information. Copyblogger also recommends scheduling blogs for the future, if your blogging platform allows this. Hubspot suggests that you take information from your Press Releases and create blog entries. This definitely mixes things up for those following a blog written by one person.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

JANUARY 7, 2010

Next I add a column for who will do the work, either an employee of the company or an outsource vendor. These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. The next columns are for duration and start date.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

DECEMBER 13, 2012

Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. So give them what they want: videos, graphical eBooks or infographics that add value in a dynamic, interactive and colorful way. Increase social media connections and engagement.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100