Martech

JANUARY 6, 2022

How do you validate the quality of your identity graph? What match rate can we expect, given our vertical market and database size? How do you validate the accuracy of your deterministic matches? Do you have other clients in our vertical? Does the platform support first-party data onboarding? And how much do they cost?

Enterprise Management 117

Enterprise Management Work Management Marketing Management Vendors 117

KoMarketing Associates

DECEMBER 18, 2017

Thirty-four percent want more data on their company revenue, while 33 percent want additional insight into their industry vertical and/or company size. Nearly 49 percent of marketers agree that the most effective tactic for improving data quality is validating contact data as it’s collected from online contact forms.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Heinz Marketing

NOVEMBER 30, 2021

Validating Your ICP with Data. Indisputably the first foundational step in building a predictable and profitable pipeline is validating the perfect-fit company that your organization serves and solves for. Where are the patterns? What are common firmographic, demographic, and behavioral attributes across your most valuable customers?

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Ad Building Cross-Selling 114

Martech

JUNE 17, 2022

How do you validate the accuracy of your deterministic matches? What match rate can we expect, given our vertical market and database size? How do you validate the quality of your identity graph? Do you use a probabilistic, deterministic or hybrid approach to matching? Do you own or license your referential identity data?

Enterprise Management 117

Enterprise Management Work Management Marketing Management Vendors 117

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. There are a lot of companies competing in the vertical and the scope for growth is limited. It makes a lot more business sense to test the demand for a product or service first within the vertical.

Training 212

Training Planning Work Management Marketing Management 212

Webbiquity

JULY 23, 2022

Look at data both horizontally and vertically. It’s always better to take another glance at the data, such as looking at the vertical side to it as well and reviewing additional data sources. By using a reverse phone number or email address search, you can identify if the digital footprint is valid.

Tips 136

Tips Multi-Channel SIC Work Management 136

Heinz Marketing

APRIL 5, 2023

Criteria to consider: Firmographics Geography Industries/Verticals Company Size Buying intent Signals or Situational Triggers Technographics Competitor products in use Current tech stack Based on the industries within your ICP, who among them are going to be the decision makers?

Ideal Customer Profiles 101

Ideal Customer Profiles Intent Signal Work Management Verticals 101

Madison Logic

FEBRUARY 10, 2023

Checkpoint: Now that you have an idea of the customers you want to target, your next step is to validate these thoughts with teams that speak to customers the most. Which company verticals have you seen the most difficulties in selling to? Additionally, having more than one ICP for one or more of your solutions is also possible.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

Contently

FEBRUARY 2, 2021

For content marketing positions, I want writers with deeper vertical expertise who know what they’re talking about. Awards are validation for the insecure. For content, I crave authority. That means I tend to hire copywriters with diverse industry experience who can cross-pollinate ideas. ” 3. “I

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Leadspace

MARCH 9, 2022

First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc. – and how the solution’s go-to-market strategy and tactics are optimized for such target buyers.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc. – and how the solution’s go-to-market strategy and tactics are optimized for such target buyers.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

markempa

MAY 30, 2017

That would be a metric that we may give to somebody to validate our efforts. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. Their email address is still valid, yet that person is no longer in your persona, and you should no longer be targeting or talking to that person.

Linkedin 297

Linkedin Research Studies B2B 297

Bluetext

APRIL 15, 2024

This can include longer-term objectives to penetrate new verticals, regions and markets – all ambitious initiatives that may require a dedicated CGO. PR can’t operate in a vacuum; the greatest growth leaps we see are when each media component plays off one another.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 41

Salesforce Marketing Cloud

DECEMBER 7, 2022

Audience-specific messaging likely yields personas that target a specific role within that vertical. Refine and Validate Personas. Finally, validate personas with relevant stakeholders. For example, if your audience is broad, you may want high-level personas that represent larger teams. Craft visuals with an attention to detail.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

SalesIntel

SEPTEMBER 29, 2023

Rigorous Data Validation: Our data undergoes a rigorous validation process, including real-time verification and constant monitoring for changes. Continuous Data Validation: Our database undergoes continuous validation processes, including real-time verification, to ensure our contact information is accurate and current.

Contact Marketing 40

Contact Marketing Contacts Paid Search Agency Enterprise Management 40

Madison Logic

MAY 24, 2023

in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Sprout Social

JUNE 23, 2021

But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic? It also enables you to validate your qualitative findings and add additional context before putting them into practice in your innovation roadmap.

Differentiation 95

Differentiation Social Media Media Aggregators 95

The ABM Agency

JANUARY 30, 2023

Refine the target account list by using filters such as company size, location, or even industry verticals if necessary for your campaign objectives. Create segments of contacts based on their attribution and influence information to ensure they are properly grouped by criteria like role type, job title, buying journey stage, etc.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

Customer Experience Matrix

DECEMBER 16, 2018

A corollary may be that vertical specialists will have higher success rates in these late-adopting industries because their greater complexity requires specialized applications that only industry experts can build and explain. That is surely a helpful thing to have.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Champion Communications

JULY 29, 2021

accept the risk and costs of innovative technology and look to implement quickly but want assurances and validation of results through third-party endorsement and testimonials. . Fifty-five percent of Strict Planners said they rely primarily on information about the products or service’s features when exploring a new purchase. .

B2B Thought Leadership 62

B2B Thought Leadership Gartner PR Buyer Personas 62

Pam Didner

SEPTEMBER 13, 2022

The estimation needs to be agreed upon by the team to be valid. Vertical segments. Here is the reality of trying to quantify the effectiveness of content. The % of content ROI is always an estimate (not an absolute value). Proactive co-own key success metrics. Product names. Target audiences. Territories/regions. Authorships.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Unbounce

AUGUST 26, 2021

It’s what conversion intelligence is all about: combining your know-how with mathematically validated insights to help you make informed decisions and get the best results from your campaigns. The vertical lines represent the range of the remaining pages, excluding extreme outliers. Take a look at the finance and insurance industry.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

B2B Marketing Directions

JUNE 18, 2023

In essence, the findings are only valid for the survey respondents. However, this approach only works if the survey respondents constitute a representative sample of the larger population. If the survey respondents aren't a representative sample, the survey findings can't be "projected" to the larger target population.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Martech

MARCH 23, 2022

You don’t need a label, you don’t need a box, we validate the goods on the porch.” ” They’re looking at opportunities in other verticals like telecoms. ” They’re looking at opportunities in other verticals like telecoms. That’s what I learned with Amazon’s reverse logistics.

POS 124

POS Work Management Marketing Management Verticals 124

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline. In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

B2B Marketing Directions

JULY 25, 2021

My next two posts will discuss issues that can affect the validity of survey findings and/or the credibility of survey reports. In essence, the findings are only valid for the group of people who responded to the survey. I'm planning to devote three posts to this topic. Image courtesy of Marco Verch via Flickr (CC).

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline. In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

The Customer

OCTOBER 14, 2021

Quadient has a unique approach of combining customer communication s management ( CCM ) and CJM capabilities, the ability to cater CX specific requirements of large to small size organizations across various industry verticals, a sophisticated technology platform and comprehensive functional capabilities.

Marketing Management 52

Marketing Management Lead Ranking Lead Scoring Verticals 52

6sense

JANUARY 14, 2022

Vertical Strategy. We believe that our position in this 2022 Magic Quadrant report — coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports — validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing. Marketing Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Marketing Insider Group

SEPTEMBER 26, 2019

This type of information can validate existing personas or inform creation of new ones. Are you taking advantage of the most active industries or are you in the mindset of focusing on only one vertical? Do you have room to pivot your targeting towards larger or smaller companies? CONTENT STRATEGY.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Versium

APRIL 1, 2019

Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. Use only validated emails. Maintain your IP reputation and ability to send emails by using only validated emails. Speed & Technique.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

ViewPoint

MAY 13, 2016

The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. Validation of business issues/opportunities. One day, in frustration, he offered sales management the following approaches regarding spending $100,000 to generate leads.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Convert

SEPTEMBER 13, 2021

While these points are certainly valid, what they fail to mention is that you can easily, accurately, and effectively A/B test pricing — without ever actually changing the price itself! As an eCommerce retailer, there are a number of simple and effective pricing tests that you can run no matter your industry vertical or audience.

Pricing 64

Pricing Price eCommerce Case Studies 64

Vision Edge Marketing

MARCH 7, 2012

But of course, you will want to validate this truly is their process. Once you complete and validate the behaviors and stages, create and publish an opportunity pipeline glossary that documents how your company defines each stage. For example, the opportunity is in a target vertical where you have domain expertise.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 100

ClickZ

OCTOBER 27, 2020

And through identity resolution, they ensure validated user identity without cookies. Data teams can mix and match second-party data in ways that best suit their needs, no matter the vertical because it can be delivered through marketplaces in unstructured form. 2) Marketers demand more cost-efficient, custom audiences.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. Alex: Absolutely. So it helps across all these data points.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71