Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? AI insights are the knowledge and understanding gained by analyzing complex datasets using AI. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Onalytica B2B

FEBRUARY 28, 2019

How will it be used? As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. So, how do the public interact differently with Influencers & the Media?

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

NOVEMBER 29, 2023

Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Especially in this case, where the threshold is two years,” Phelan said. He has two pieces of advice for email marketers. That’s when both Google and Yahoo!

Email Marketing 127

Email Marketing Planning CAN-SPAM eCommerce 127

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

API 94

API Gartner Paid Search Agency PR 94

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. What is an Influenced Opportunity Report? An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities. Let’s get started.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Oktopost

MARCH 20, 2022

Let’s dig into some of the use cases to understand how Oktopost can help your entire organization leverage social media to reach your goals. Benchmarking and competitor analysis. Tracking customer conversations, industry trends, and influencers. Monitoring brand health.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. Google, Siri, and Alexa are all examples of NLP in action.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Webbiquity

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. Are you adopting influencer marketing best practices ?

Social Media 243

Social Media Media Word of Mouth Analysis 243

Brightedge

FEBRUARY 23, 2022

It was exciting to hear about BrightEdge working as we had designed it – and even more exciting to hear about new use cases that our customers discovered on their own. Every element of a page influences how it ranks in search: the title, the content, how fast it loads, everything. That is because SEO is by its nature holistic.

SERP 144

SERP SEO Analysis High Quality Lead 144

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

OCTOBER 18, 2023

And social listening can unearth these game-changing insights…if you know how to use it. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Social listening can help you unearth relevant influencers to partner with.

Social Media 123

Social Media Examples Work Management Media 123

Scoop.it

OCTOBER 5, 2023

Using it, you can contact prospects actively looking for a solution similar to yours. Strategies for Implementing Account-Based Marketing in SaaS Here are a few strategies that you can use to drive growth of your SaaS. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. This helps us confidently allocate budgets to different creative assets.”

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

SocialPilot

JANUARY 9, 2024

The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Meanwhile, when it comes to AI in social media marketing, marketers harness AI’s power for content generation, social media monitoring , ad management, influencer research, and more. Let’s shed more light on it’s use cases.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Binary Demand

MARCH 1, 2024

Marketing analysis Artificial intelligence B2B marketing relies on tailored strategies across paid media, CRM, content, and sales channels to connect with target audiences effectively. Traditionally, data analysis in B2B SaaS required significant human effort. At its core, AI provides unparalleled data analysis capabilities at scale.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ScanmarQED

FEBRUARY 8, 2024

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. What are some useful pricing and assortment related dashboards to keep in mind?

Pricing 59

Pricing Price Elasticity Allocation 59

Sprout Social

FEBRUARY 1, 2024

In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. Her YouTube channel and newsletter provide tips on how to use the tool.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Brandwatch Marketing

FEBRUARY 20, 2024

Maybe your aim is measuring the success of a campaign you’ve launched or it could be finding brand influencers. whether it provides sentiment analysis , its approach to SPAM and duplicates and plenty of other criteria can vary wildly between each solution. 6) Be wary of contract lengths!

Social Media 91

Social Media Budget Programs Tools Media 91

Biznology

OCTOBER 3, 2021

Use IP address identification on your website to capture additional names from target accounts. Provide the sales team relevant content, events, testimonials, and case studies to help sales smooth the closing process. Database analysis to provide account managers with buying signal and other “reasons to call” into the account.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture . georgieandzac.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Transform data into an analysis-ready format. Find missing values.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Sprout Social

APRIL 25, 2024

Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 2. Download the template 6.

Social Media 79

Social Media Template Work Management Marketing Management 79

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Thankfully, even if you’re not using social media for lead generation currently, it’s never too late to get started.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel. 8 Ways to Use Social Listening.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

SmartBug Media

MAY 10, 2023

Use Cases of ChatGPT and AI in Marketing Here are some of the most popular use cases for ChatGPT and AI in marketing: Immediate Assistance and Customer Support ChatGPT can be used to provide 24/7 support to customers, answering questions and providing solutions to product or service issues.

Marketing AI 98

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 98

Martech

JUNE 9, 2023

Would it be useful? Based on the responses it’s created, MarTechBot has delivered value to the marketers who’ve used it. Understanding MarTechBot’s versatility and functionality To discern how you’re using MarTechBot, we categorized each conversation in two ways. This methodology is decidedly imperfect but useful.

Account Based Marketing 98

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 98

Brandwatch Marketing

FEBRUARY 20, 2024

Maybe your aim is measuring the success of a campaign you’ve launched or it could be finding brand influencers. whether it provides sentiment analysis , its approach to SPAM and duplicates and plenty of other criteria can vary wildly between each solution. 6) Be wary of contract lengths!

Social Media 81

Social Media Budget Programs Tools Media 81

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Improved influencer engagement and amplification? What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118