Chris Brogan and Julien Smith have this thing about trust. Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. think it has hit a plateau, it’s a time when we’ll see who trusts and who was just in a quick marketing fling. Time 16:22. MORE >>

What is it that makes me -- and your potential buyers -- trust one company more than another when viewing a website? But, having a clearly-written website also inspires trust with me as it gives me the feeling that you a) know your business and, b) haven't simply repurposed existing content to go on your website. MORE >>

Doug Burgum knows a thing or two about trust. Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead Microsoft Business Solutions Group as Senior Vice President. Covey’s The SPEED of Trust. And, ultimately, all trust is rooted in people. But why? MORE >>

explains how businesses can use content marketing can help to build trust and relationships with customers. In the following video, Michael Stelzner from SocialMediaExaminer.com interviews C.C Chapman, the co-author of the acclaimed book, Content Rules. In this interview, C.C sme_cc_chapman_v1 from Michael A. Stelzner on Vimeo. MORE >>

By doing so, they are establishing themselves as trusted advisors, helping customers form opinions about the world and, ultimately, “teaching them into the funnel.”. Customers today are engaging sales reps later and later in the purchase decision. potentially). All that’s left for the rep to negotiate is price. MORE >>