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Monday, February 16, 2009
A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching? . decided to see which PR firms were actively participating in social media. This list was based on worldwide fees for firms with major US operations.
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Thursday, December 11, 2008
Trust is the critical characteristic in a world that has this ease of access to information and others. Trust is a two way street, why? The foundation for each party is trust, the prerequisite for each party is communication with each other, the reward for each party is the knowledge gained from the social community Enter web 2.0
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Tuesday, August 18, 2009
Trust is not a new thing in marketing and communications. The most trusted name in news, is the most hackneyed phrase on TV. believe trusted means you transfer your brain space for figuring stuff out to others, you transfer your emotional defense mechanisms to another entity. Trust in social media is now at the individual level.
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Friday, January 4, 2008
Today's prospects have a general lack of trust and they simply don't want to be sold. Sellers can make the biggest impact early on in the buying process, or before it happens by developing relationships with potential clients and becoming a trusted advisor. They are time constrained and too busy to think or strategize.
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Thursday, October 15, 2009
What is it that makes me -- and your potential buyers -- trust one company more than another when viewing a website? But, having a clearly-written website also inspires trust with me as it gives me the feeling that you a) know your business and, b) haven't simply repurposed existing content to go on your website.
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Monday, August 11, 2008
raquo; August 11, 2008 Marketing Behaviors that Build Trust As we strive to become customer centric, theres a lot said about establishing trust via your marketing efforts. Can you define the steps or principles your company is applying to this effort to build trust with your potential buyers? But, what does that really mean?
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Monday, September 7, 2009
With social media and digital marketing come the challenge of creating trust without the usual face-to-face interactions. Trust is one of those words that business people bandy around like it just happens. But, just what is trust? quot; "The greater the need, the quicker trust can be built and even rebuilt."
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Sunday, March 7, 2010
In any event, the Trust Agent as we knew him is probably coming to an end as he transitions from social media folk hero to mainstream business consultant. It’s uncommon to see much written about individual personalities on the social web — in fact it’s taboo. 2) Chris Brogan is a pioneer. Sometimes you hit a rock.
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Monday, September 14, 2009
Who and what do we trust? For some context, here's the lead paragraph from a May 2009 Time article by Adam Smith entitled, What Banks Are Still Missing: Trust : ".bankers Throw in Bernard Madoff's massive fraud, and trust right now is as scarce as good credit. in the first quarter of this year; trust in bankers slipped from 2.6
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Thursday, August 20, 2009
Chris Brogan and Julien Smith have this thing about trust. Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. think it has hit a plateau, it’s a time when we’ll see who trusts and who was just in a quick marketing fling. Time 16:22.
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