Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Top Rank Marketing

DECEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Visual tools like Midjourney or DALL-E. Customer AMA.

Marketing AI 106

Marketing AI Enterprise Management Ethics Sample 106

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. The key here is to avoid direct sales pitches in your content. Instead, focus on providing informative content. To reach this younger demographic effectively, adapt your blog content to address their preferences and needs.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. Then, dig in further.

Social Media 123

Social Media Examples Work Management Media 123

Top Rank Marketing

APRIL 18, 2024

But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind. At the minimum, edit out off-topic conversation, long pauses and false starts.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It can optimize content and assist with the creation of digital strategies.

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. For example, if you rely too much on AI, you might optimize content with keywords that could be taken out of context.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Contently

APRIL 25, 2023

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content. This makes it easier for users to find and engage with topics they’re interested in.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 67

Marketing AI Storytelling Content Budget Programs 67

Oktopost

APRIL 13, 2023

With a unique background in technology and storytelling, David even discloses what he has learned from past experiences working at Disney, what he has learned about how people process vision, and how the power of visual content can help take your content strategy to new heights.

Resources 118

Resources Work Management Tactics Marketing Management 118

Bannersnack

FEBRUARY 16, 2024

It is often used in typesetting and word processing to improve the readability and organization of written content by visually separating paragraphs. Usage The pilcrow symbol is typically inserted at the beginning of each paragraph to signal the start of a new idea, topic, or section within a document.

Design 52

Design Organization Process Content 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Long form content works for many reasons.

Planning 268

Planning Content Work Management Paid Search Agency 268

Sprout Social

NOVEMBER 8, 2023

Table of Contents What is customer sentiment analysis? Understanding customer sentiment also lets you create targeted campaigns around topics customers feel strongly about and respond to feedback more empathetically, which improves their overall experience with your brand. Why do you need to analyze customer sentiment? Here’s how.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. What matters is the content and delivery. For example, a quick search of FMG Suite’s subsidiary, Twenty Over Ten, yields an array of video content directed at financial advisors. Lastly, be sure to provide enough content to fill a five to 10-minute video. An image of the speaker.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Evaluating past blog performance can help you understand what topics resonated most, which blogs might have missed the mark and which ones gained momentum over a certain time. What Is Trending Now?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Should you focus on photos? What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

APRIL 4, 2024

It employs an in-house machine learning model based on the BERT framework, allowing the platform to rapidly analyze how users engage with content and refine search result rankings in near real-time. It also added content optimization and content creation generation abilities. Marketeam.ai’ s myElla.ai

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

Sprout Social

JUNE 26, 2023

AI systems use machine learning to automate subtasks such as topic extraction, feature classification and text parsing necessary for text analysis and sentiment analysis. An example of this is how Spotify uses machine learning to improve content recommendations.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

illumin

NOVEMBER 29, 2023

With user and customer privacy being such a prominent and important topic in current public discourse, this ad is as topical as it is funny. Topical subjects garner engagement This ad easily garners audience engagement with its subject matter and catchy visuals.

Ads 94

Ads Privacy Advertisements Advertising 94

RebelMouse

OCTOBER 26, 2023

AI embedding enhances user experiences by delivering tailored content recommendations. RebelMouse harnesses AI embeddings to boost customer experience and CMS functionality, making content more accessible and readable. The closer the data points, the more similar the content, and the better the AI content recommendation.

Industry CMS 94

Industry CMS Content Lead Ranking Loyalty 94

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Blue Flame Thinking

FEBRUARY 21, 2023

Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video. Write the content/visual outline Succinct outlines can keep you on point, within your desired timeframe, and prepared for the visual elements you’ll need to create or acquire. Plan out topics.

Social Media 97

Social Media Video Marketing Media Verticals 97

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

Terms and Conditions 123

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 123

Valasys

APRIL 15, 2024

Why Check SERP Results for SEO Matters Search engines are constantly ranking websites and shuffling them from top to bottom based on different aspects, like quality content, keywords, technical SEO, etc. You’ll find what kind of content search engines (and users!) That means people want visual explanations.

SERP 40

SERP Analysis Keywords SEO 40

SocialPilot

DECEMBER 6, 2023

Creating a visualization of this information is a great exercise to help you decide what it is that sets you apart. Grab a pen and paper and in the center write the topic that you want to be known for. From this core topic, branch out into the different sub-topics that make up this core one.

Personalization 89

Personalization Brand Identity Branding Tips 89

Top Rank Marketing

APRIL 3, 2024

As anticipated, the report is comprehensive, covering topics ranging from the most effective formats to the nuances of commenting and everything in between. Draw viewers in by creating the perfect video post Visualize this: It’s 2046, and you can create a social video projecting a hologram onto the viewer’s wall.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Martech

APRIL 27, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Nvidia’s NeMo Guardrails is an open-source toolkit designed to make AI-powered apps more accurate, appropriate, on-topic and secure. WriteSonic has launched an AI-powered content generation platform. See it here. Get MarTech!

Marketing AI 102

Marketing AI Features Press Template 102

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. If not, it could be time to change your content pillars.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. What was the ROI of your influencer campaign?

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

ClearVoice

APRIL 23, 2024

Content audits are more than just a routine checkup; it’s a deep dive into ensuring every piece of our content doesn’t just survive but truly thrives against the competition. A combination of in-depth SEO analysis with comprehensive content strategy assessments involving both in-house talent and external expertise.

Process 52

Process Content Analysis Advertising Benchmark 52