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Google’s Advice For Targeting Multiple Locations With One Website via @sejournal, @MattGSouthern

Search Engine Journal

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With One Website appeared first on Search Engine Journal.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. You need to determine why a target audience isn’t making the contact you need. They punish brands who fail to produce content that’s actually valuable and relevant to their target audiences.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach. Preparation is key.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. In this webinar, she'll discuss how to make your website more customer-centric.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. Optimize your website Think of your nonprofit’s website as a house. Optimize your website Think of your nonprofit’s website as a house.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Distribution.