Act-On

SEPTEMBER 24, 2023

SEO is a strategy focused on attracting more visitors to your website. A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Simple SEO: Use ALT tags.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Use header tags, bullet points, and concise paragraphs to make your content more digestible for voice search algorithms. Guest post by Scarlett Finley.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

Martech

APRIL 10, 2024

Enhanced tagging. Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions. Fuel for your marketing strategy. They are: Shopping Collections. The Affiliate Hub. Fourthwall. Why we care.

Youtube 81

Youtube Features Merchandising Sample 81

Bannersnack

NOVEMBER 28, 2023

5 minutes read Ad tagging is a crucial component of your display advertising efforts. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag?

Tagging 93

Tagging Ads Display Advertisements 93

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. This is definitely true of search engine optimization. Learn more!

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Go Beyond SEO

APRIL 4, 2024

By implementing targeted SEO for Pest Control strategies, you can enhance your company’s online visibility and ultimately attract more clients to your business. SEO for Pest Control Key Takeaways: Implementing SEO strategies can significantly enhance your pest control company’s online visibility.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set performance goals Tag AI-assisted content Use the Parse.ly Step 3: Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

FMG Suite

APRIL 25, 2024

The key is to establish an effective content strategy, one that attracts prospects and grows your following. Here I will outline five proven ways you can create an effective content strategy for social media. When they comment on your posts, tag them, which will bring your posts to their attention.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Mac allows you to color code your folders using tags. Simply right-click on a folder you want to color-code and choose “tags” from the menu. I have the solution. But can you change the color of folders on Mac or Windows?

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Go Beyond SEO

FEBRUARY 15, 2024

Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance. Implementing effective on-page SEO strategies can boost your website’s relevancy and attract more targeted organic traffic. Optimizing your website’s meta tags is another crucial on-page SEO technique.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Heinz Marketing

DECEMBER 21, 2023

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. Tagging is usually seen in faceted taxonomies, which allows content to be broken down into multiple dimensions and organized by metadata and category.

Digital Asset Management 113

Digital Asset Management Content Work Management Tagging 113

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Brightedge

JANUARY 25, 2024

Ideally, these updates between SEO strategies and search engine algorithms should enhance the quality of search results. Some may attribute it to more effective SEO strategies, while others might point to Google's Page Experience update, which rewards pages that offer a better user experience. What does this tell us?

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

BOP Design

OCTOBER 25, 2022

Without properly optimizing the images on your website, you’re losing out a critical part of your SEO strategy. Use Alt Tags. Alt tags were first introduced as an accessibility tool to help visually impaired users. It is critical to assign alt tags to your images to make sure you’re maximizing your SEO efforts.

Optimization 105

Optimization SEO Tips Tagging 105

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

DECEMBER 18, 2023

And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Providing insights to inform strategy. In this way, your DAM platform should remain a central pillar in your overall AI operations strategy for the content hosting environment it delivers. First, what is AIOps?

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

Martech

APRIL 5, 2024

This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies. This includes conversions within linked advertising accounts. Universal Analytics audience lists will be closed. API requests associated with Universal Analytics properties will fail.

API 104

API Analytics Google Marketing Analytics Tools 104

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies.

Marketing Analytics Tools 109

Marketing Analytics Tools Tagging Analytics Google 109

Go Beyond SEO

FEBRUARY 21, 2024

By implementing effective SEO strategies, you can increase your firm’s visibility and attract new clients. Key Takeaways: Implementing SEO strategies can significantly improve the visibility of your accounting firm online. By implementing SEO strategies, you can increase your firm’s visibility in search engine results.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). The first thing to do is start tracking a data stream with Google Tag Manager (GTM). To start tracking with GTM, click the arrow next to “Tag installation.”.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Trigger Marketing 120

seo.co

SEPTEMBER 4, 2022

Title tags are a perfect example of this. Title tags are so valuable for your SEO strategy they could almost be considered a technical requirement – and by the time you’re done reading this guide, you’ll be ready to write and publish some of your own. What Are Title Tags? What are title tags, exactly?

Tagging 97

Tagging SEO SERP Keywords 97

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. What are YouTube tags. How to add tags to YouTube videos. How to find popular YouTube tags. What are YouTube tags?

Tagging 92

Tagging Youtube Marketing & Strategy User-Generated Content 92

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. and then generate an ad tag. This authenticity didn’t go unnoticed. And here’s a success story!

Barriers 127

Barriers Brand Identity Branding Content 127

Brightedge

NOVEMBER 19, 2021

How has your audience's search behavior impacted your strategy this year? Just under half of respondents (49%) were able to handle behavior changes through optimization, while nearly one in five (19%) made additional adjustments in their strategies to accommodate search behavior changes.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

seo.co

DECEMBER 13, 2022

One of the most overlooked aspects of blogging is actually one of the most important for ranking in search engines: sub heading tags. Many bloggers spend a lot of time on their content, but neglect to use any type of heading tags and sub header tags. Header (H1 tag) and sub header tags are a significant ranking factor.

Tagging 105

Tagging SEO Dwell Lead Ranking 105

Sprout Social

SEPTEMBER 11, 2023

Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. Here are five examples of how brands transformed their brand strategy using NLP-driven insights from social listening data.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. RELATED: How to Diversify Your Content Strategy 4.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

ClearVoice

APRIL 7, 2023

So, what does a solid LinkedIn content strategy look like? LinkedIn allows users to add up to three keyword tags to each long-form post. Tags make your content more discoverable by readers that don’t yet follow your posts. Choose tags that specifically relate to your post. What do you want the post to achieve?

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

Tagging 89

Tagging Social Media Webinar Metrics Marketing Report 89

DAGMAR Marketing

DECEMBER 28, 2023

The secret to producing more targeted, highly effective Google Ads campaigns that drive conversions is employing ChatGPT to: Identify new keyword opportunities, monitor keyword rankings, and analyze competitor strategies. Estimate search volume to determine how competitive each keyword would be to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Then, it’s important to understand your strategy and how UGC fits into it. Also, you need to know how to get permission from the customer, and how to incorporate it into a curation strategy. We’ll also discuss the value of UGC in content curation.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Sprout Social

APRIL 19, 2021

In this article, we’ll walk you through how Sprout’s Tagging capabilities can help even the busiest customer service teams maintain and scale their customer responsiveness on social. 3 ways to improve customer service with Tags. 3 ways to improve customer service with Tags. When it comes to customer service, speed matters.

Tagging 125

Tagging Brand Identity Branding Work Management 125

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. This means paying attention to the details such as your video’s title, description, and tags. Don’t be afraid to experiment!

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Create content efficiently and at scale.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130