Remove tag heinz-marketing
article thumbnail

Streamlining Content Development with Minimal Lift 

Heinz Marketing

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. Tagging is usually seen in faceted taxonomies, which allows content to be broken down into multiple dimensions and organized by metadata and category.

article thumbnail

How to Incorporate Video into your Social Media Strategy

Heinz Marketing

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. This means paying attention to the details such as your video’s title, description, and tags.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Strategies to Revive Dormant B2B Online Communities

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing If you haven’t heard, we’re officially in a new era of “we.” As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. aka “Passion to have Discussion”.

article thumbnail

Brittany’s App of the Week: Flipboard

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Whether that be getting local updates on the COVID-19 situation, specific industry news, or maybe content marketing inspiration, Flipboard curates a news feed for you. As many B2B marketers may already know, personalization creates value.

Curation 115
article thumbnail

Why and How to Conduct a Competitive Content Analysis

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. It can also uncover how competitors are positioning themselves in the market and assist organizations in identifying whether or not their messaging is speaking to prospects’ pain points. Overall feelings on their content and messaging.

Analysis 120
article thumbnail

The Salty Truth About Personalization and Persuasion

Heinz Marketing

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing. Watch out for a new resource on Intent Data coming soon from the Heinz Marketing team. The post The Salty Truth About Personalization and Persuasion appeared first on Heinz Marketing. I always have been.

article thumbnail

Payal’s App of the Week: Asana

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Teams’ task completion tracking: I can tag users and chat with them directly within Asana, attach files within a task/sub task and comment on tasks for clarity. I also use Tags to group related tasks. Staying on task has never been this easy and fun.