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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

That’s according to the just-released 2024 Martech Salary and Career Survey. The last year saw many different economic trends, some at odds with each other. Methodology The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. people leaving for another role) or “involuntary” (e.g.,

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Survey Results: Technology Trends in Small Business 2021

Ontraport

To learn more about these time management and technology trends in small business, Ontraport conducted a 2021 survey of business owners in the United States. Here are the top takeaways: The post Survey Results: Technology Trends in Small Business 2021 appeared first on The Ontraport Blog. Over 500 entrepreneurs responded.

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Survey Results: Technology Trends in Small Business 2021

Ontraport

To learn more about these time management and technology trends in small business, Ontraport conducted a 2021 survey of business owners in the United States. Here are the top takeaways: The post Survey Results: Technology Trends in Small Business 2021 appeared first on The Ontraport Blog.

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. ” 5) Social media is most popular, but search is most important.

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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.