Litmus

APRIL 17, 2024

Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. Litmus is here to help you along the way. You’re not alone in this journey towards perfectly personalized experiences.

Click Rate 92

Click Rate Display Email Campaigns Validation 92

Litmus

MARCH 27, 2024

Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more! Sentiment trackers are a unique kind of live poll that allows your subscribers to share their feedback directly, in the email.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. The fact that you have direct access to a list of good prospects helps you get your content right into their inbox – and since the prospects gave you permission to send them email, a trust factor is already built in.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Then, use persuasive design and psychological triggers to help guide people toward the action you want them to take. This upholds expectations and helps build trust for the long haul.

Design 96

Design Conversion Urgency Marketing Cross-Selling 96

ClearVoice

MARCH 14, 2024

Your emails can lead your subscribers to your blog post for more details, while your social media posts can entice followers to sign up for your email newsletters for exclusive updates. As an incentive to engage with your content across other platforms, provide special offers or exclusive content to your email subscribers.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. So—how do you meet these subscribers, prospects, or loyal customers where they’re at? These emails leverage data to create a relevant and engaging experience, tailored to each subscriber.

Personalization 101

Personalization Marketing AI Urgency Marketing Forecasting 101

Salesforce Marketing Cloud

MARCH 7, 2024

How can AI help you improve your email segmentation efforts? Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. Loyal customers might appreciate an exclusive early access sale, while new subscribers might appreciate a welcome discount. That’s segmentation.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. More engagement, more subscribers—it was a win-win!

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93

Litmus

FEBRUARY 7, 2024

Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Level up your email personalization game, listen to your subscribers, and drive results with new Live Polls available in every Litmus plan.

Webinar Metrics 91

Webinar Metrics Personalization Newsletter Planning 91

SocialPilot

APRIL 25, 2024

It gives you a high-level overview of the last video, the top videos in 48 hours, recently uploaded videos, recent comment history, subscribers, views, watch time and revenue in the previous month, and the latest community tab posts. In the Overview , you get a complete view of your total views, watch time (hours), and subscribers.

Youtube 78

Youtube Copyright Ideal Customer Profiles Advertising Agencies 78

Scoop.it

FEBRUARY 15, 2024

Email marketing helps companies communicate their message effectively and build relationships with their customers. Source But, of course, for subscribers to get to your site, you need a compelling subject line that entices them to open your email in the first place. So, subscribers do click through to your website.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Martech

MARCH 18, 2024

Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration. This data helps identify popular pages, user engagement, and areas for improvement. Business email address Subscribe Processing.

Budget Programs 108

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 108

Litmus

FEBRUARY 29, 2024

Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. Subscriber expectations will continue to rise with 86% of consumers saying they’d leave a brand after just two bad experiences.

Email Marketing 84

Email Marketing Planning Privacy Verticals 84

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 136

Social Media Media Startups Youtube 136

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. Build your email list One of your company’s greatest assets is its contact email list.

Newsletter 91

Newsletter Template Email Marketing Design 91

Martech

NOVEMBER 1, 2023

Send time optimization Send time optimization is a relatively under-used technique that helps email marketers dial in the right week, day and time to send messages. These can be set in a couple of ways: Identifying the right send time for each individual subscriber. Business email address Subscribe Processing. In your inbox.

Marketing AI 129

Marketing AI Email Marketing Psychographics Advertising Agencies 129

Martech

FEBRUARY 29, 2024

This includes adhering to permission-based practices, implementing robust verification methods, encouraging subscriber engagement, and staying compliant with anti-spam laws. On the other hand, if you do use this type of verification, it can be very helpful in giving you an ongoing x-ray of the health of your database. In your inbox.

Practices 101

Practices Ad Building Privacy Policies Deliverability 101

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Send emails your subscribers will love Give readers what they want and deliver great results for your business with these 50 email best practices. That’s all a thing of the past. increase in sales productivity and a 12.2%

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Salesforce Marketing Cloud

DECEMBER 8, 2023

Simple, straightforward messages will position your company as helpful rather than invasive or salesy. Email marketing helps you drive conversions and revenue by delivering quality information that helps your customers achieve their goals. There are so many ways to build your subscriber list, but the first step is to ask them!

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. When subscribers complain, feedback loops ensure that these complaints are routed to the sender so they can be acted upon.

Email Marketing 118

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 118

Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. We’ve ranked them according to their subscriber count from 2020 to 2024. Rank Channel Subscriber Count 1 Raffy Tulfo In Action (@RaffyTulfoInAction) 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. Use a friendly tone and thank your subscribers for joining your list.

Examples 114

Examples CAN-SPAM Newsletter Email Marketing 114

Litmus

NOVEMBER 30, 2023

Litmus Spam Testing Once you’ve cleaned your list of spam traps, make sure your email actually reaches your subscribers’ inbox. Depending on the type of trap, having even one spam trap on your mailing list can significantly impact your ability to get your emails into the inboxes of your subscribers.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Litmus

MARCH 6, 2024

Subscribers are engaging and it’s performing well! But then a landing page goes down without you knowing, preventing your subscribers from taking action and crushing the opportunity for your email to foster positive brand experiences and drive revenue.

Landing Pages 90

Landing Pages Email Marketing Planning Cost 90

Outgrow

APRIL 18, 2024

Experiment With Your Sender Name Apart from the subject line, the sender’s name is a crucial factor influencing whether subscribers open an email. It’s a more personal and friendly approach that helps them stand out in a sea of emails from businesses. Open It Excited : Imagine opening it yourself.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. The following tips can help improve your email marketing results and grow your business. The following tips can help improve your email marketing results and grow your business.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. A welcome email is the first transactional email subscribers receive when joining your email list. They help establish a strong foundation for an ongoing relationship with new subscribers.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Optinmonster

APRIL 11, 2024

Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Problem: Your email list is not growing well, and website visitors don’t subscribe.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong. People know how to use email.

Marketing & Strategy 114

Marketing & Strategy Opt-out CAN-SPAM Work Management 114

Martech

DECEMBER 22, 2023

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. How to build your email marketing subscribers by Brian McKenna. Learn a better approach to build your subscriber base. Here are tips and examples to help you develop better ones.

Deliverability 102

Deliverability Copywriting Outreach Verticals 102

Martech

APRIL 23, 2024

If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye. As a marketer, you know that just subscribing to your provider’s blog or email newsletter will not keep you fully updated on changes to your provider’s product or solution roadmap.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Vendors 92

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Many, like r/askscience (25 million subscribers) and r/askhistorians (2 million subscribers), are widely respected forums where experts respond to questions. What is Reddit? Demographics 63.6%

Mobile Advertising 87

Mobile Advertising Social Media Aggregators Communities 87

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. First of all, small businesses need all the help they can get. Business email address Subscribe Processing. Why we care.

Small Business Marketing 124

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 124

Litmus

FEBRUARY 8, 2024

To avoid penalties and performance issues, marketers should prioritize sending relevant, personalized messages to engaged subscribers and using innovative tactics like live polling to gather subscriber preferences at scale. This approach will help marketing teams identify and cull inactive subscribers from their lists.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Litmus

FEBRUARY 2, 2023

Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!). By responding to subscribers (vs.

Autoresponders 102

Autoresponders Work Management Marketing Management Paid Search Agency 102

Oktopost

APRIL 29, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “If I could summarize our whole experience with LinkedIn Live, it would be we’re constantly experimenting, constantly learning, and then adapting.

Linkedin 80

Linkedin Broadcasting Impressions Social Media 80