strategy work 
Industrial Marketing Today
FEBRUARY 16, 2022
Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. And you can’t argue against the results. Let’s look at the big picture first – B2B sales.
Industrial Marketing Today
AUGUST 19, 2020
It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
AUGUST 1, 2012
Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. Yes, there is a big difference between strategy and tactics.
Industrial Marketing Today
OCTOBER 9, 2012
One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing. These work best for middle of the sales funnel (MoFU). Project galleries with photos that have informative captions describing the work done, size and the location of each project.
Industrial Marketing Today
JANUARY 3, 2012
There are many advantages to this content marketing strategy. Also, works well for demonstrating equipment capabilities. There is also a big hidden benefit of this content marketing strategy. That is exactly how inbound marketing with content is supposed to work! The answer – create a content series.
Industrial Marketing Today
MARCH 16, 2012
Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. Here are the steps I go through to change their minds and have worked well for me: Step 1: Give them an overview of what inbound marketing is all about and how it differs from traditional outbound marketing.
Industrial Marketing Today
OCTOBER 1, 2012
I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.
Expert insights. Personalized for you.
182 
Let's personalize your content