B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. An understanding of business strategy. Your provider should not recommend inappropriate tactics or strategies. Marketing is not a cookie cutter operation.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

FEBRUARY 27, 2015

I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing. B2B marketers have always needed a strategy and a plan for all marketing, not just content marketing. Photo from Flickr by Peter Dutton.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

NOVEMBER 11, 2011

Did you know that one of the definitions of strategy is about planning operations and movements in a war or battle? For years marketers have been using warfare terminology to describe marketing strategies. Southwest found a Blue Ocean Strategy, while the traditional airlines did not fare as well. strat·e·gy strate -j?.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

MARCH 25, 2013

In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today. They are also vulnerable to competitors who are one step ahead because they get the strategy-analysis-creative-technology mix and are executing it well.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

AUGUST 17, 2011

I have several favorite tools and models for analyzing a client’s marketing strategy. I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?”

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 28, 2012

If you want help coming up with a marketing content strategy, contact me today. Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Below are links to three of my previous blog posts about marketing content that might be useful to you. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

APRIL 24, 2013

Marketing Strategy b2b marketing strategy' We provide analysis, planning and marketing execution to help you achieve your business goals. The image used in this post is from The 4 P’s of Marketing No Longer Apply in B2B Today.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

FEBRUARY 19, 2015

Do you need help with your marketing and social media strategy? marketing plans results social media strategy Twitter' Contact New Incite today. We’ve worked with hundreds of businesses and organizations to create strategic and practical marketing plans and programs that get results. Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JANUARY 11, 2012

In Good to Great , Jim Collins writes that great company leaders never talked about competitive strategy. Chan Kim and Renee Mauborgne take this a step further in their book Blue Ocean Strategy. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. It’s up to you to tell them.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 18, 2012

For example, in marketing, a business can hire strategic marketing planners to help identify and set strategies, and then hire specialists to execute or implement PR, inbound marketing, social media, direct mail, or whatever tactical programs are in the plan. Now more than ever, you need to measure results of outsourcing.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 19, 2014

Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. Once you know the right strategies and tactics, you can surpass your online competitors in search performance as well as the quality product and service offerings in as little as three to six months.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

NOVEMBER 18, 2015

Both Need a Strategy to Get Marketing Results. Because the opportunity is to tell a story through images, it’s very important to have a strategy before you get started. I look at your total business and marketing strategy before formulating a tactical approach that will work for you. Contact me at New Incite today.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage. Please comment below!

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

NOVEMBER 28, 2011

Adjective: Pertaining to, characterized by, or of the nature of strategy ( the science and art of military command exercised to meet the enemy in combat under advantageous conditions ). Adjective: Occurring unexpectedly, unintentionally, or by chance. Synonyms: unintentional – unforeseen – casual. stra·te·gic/ struh-tee-jik/.

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. Bad strategy. Are you sure that the marketing you spend money on is working?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 29, 2011

One more comment about strategy – do you know where your prospects are? In addition to your strategy, you need to leverage technology. A great strategy, an understanding that content boosts your visibility, and the ability to leverage technology will help you succeed in your social media campaign. Survey them and ask.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 18, 2011

Now , when you know your new corporate strategy is going in a certain direction. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. Now , when the client tells you about the inkling of a community initiative that you know may need support in the future.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

MARCH 1, 2010

Micro-strategies create a burst of implementation. The micro-strategy process lends itself well to strategic thinking’s nested strategies. Malchione, SVP, Corporate Strategy and Technology, Avery Dennison. Strategic planning has a “first mile problem.” Use ring-fence investing on key growth initiatives.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

JULY 9, 2014

Marketing Strategy b2b digital marketing social media' View the SlideShare presentation: Social Media Marketing presented to the SouthBay CEO Forum from New Incite / Jen Beever. Photo by Hector Alejandro on Flickr. Some Rights Reserved.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JULY 2, 2014

Do you need a blogging strategy, plan and a place from which to blog? Blogging blog optimization plans strategy' Do you need help writing the perfect blog posts? Contact us at New Incite. We’ve been successfully blogging since 2009 and have helped several businesses get started on this important tactic. Some Rights Reserved.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

DECEMBER 30, 2013

To keep your brand consistent, you should have a written brand strategy before you start marketing or messaging online. With your social media strategy and execution? Contact New Incite today – we provide digital marketing strategy and execution for B2B marketers. Your brand and your brand story is one way to stand out.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JULY 16, 2014

Marketing Strategy b2b marketing' We’ll work with you to find the right marketing tools for success, and we can also execute them for you as your outsource marketing resource. Photo from Flickr by Kyle May , Some Rights Reserved.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

JANUARY 6, 2014

Marketing Strategy' . #87 Survival of the focused , which suggest that those of us who meditate and can remain calm in the storm will prevail as multi-tasking continues to increase. What trends do you think will affect how we market – what we market – in 2014?

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Even if social media conversations are already happening in your organization, it’s not too late to create a strategy and guidelines.

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

APRIL 19, 2012

Choose technology and programs that will accelerate your strategy and be practical in your implementation. Start any marketing program with a solid foundation and understanding of what your business is now and what you want to be. Then, plan your marketing strategically on top of that foundation.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

DECEMBER 9, 2014

Marketing Strategy marketing product launch startup' We provide strategic and marketing planning, pre-launch marketing activities as well as launch marketing. Photo by NASA/Goddard/Bill Hrybyk. Some Rights Reserved.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 28, 2014

strategy you should adopt and how much you will need to spend to succeed. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Mature with larger companies acquiring smaller businesses? Or declining? Are they getting press or running ads in trade publications?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 1, 2013

Marketing Strategy analysis marketing plans strategic planning' If you need help analyzing your market opportunities and buyers for product launch success, contact New Incite today. We provide strategic marketing analysis, marketing planning and implementation of the plans.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

OCTOBER 6, 2011

“Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

JANUARY 13, 2016

a map of the new site architecture, keyword analysis OR a strategy for SEO. A proper marketing plan would call for a website update plan with all the right parts done right: spec, architecture map, design, SEO keyword strategy, and content creation. They did not have the spec, a design (even a rough design!),

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

FEBRUARY 23, 2015

Marketing Implementation b2b email marketing plans results ROI strategy' We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Photo from Flickr by Simon Cunningham of lendingmemo.com. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MARCH 5, 2013

You might introduce a new marketing strategy or tactic to the myopic marketer by treating it as an experiment or something to test before committing to it as a regular course of action. .” They don’t want to try new things because they don’t know how they work or what results they will get.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

OCTOBER 16, 2012

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. They have moved on to questions like, “How do we do this?”

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

DECEMBER 6, 2011

Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. Are you leveraging your B2B marketing assets to achieve better results faster?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

APRIL 27, 2012

You need a strategy for your blog. (If you want to learn more, I’ve blogged a lot about marketing personas – perhaps the post I wrote that best explains what they are is Why B2B Marketing Buyer Personas Rule.). What other blogs exist within your industry? How will your blog be positioned? What are you going to say?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JANUARY 15, 2013

Choose a strategy. Include your strategy, find required resources, schedule required tasks and document specifications. You may be able to modify your website or use a plugin (in the case of WordPress and Joomla, to name a couple) to make the site mobile-friendly or to create a separate mobile site. Put an implementation plan together.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JANUARY 5, 2012

Leading by communicating the marketing strategy is critical. Sure secondary market research is great, but nothing beats primary research – monitoring what your customers say, do (and think?) on a real-time basis. We can now do this, thanks to social media.

CMO 100

CMO B2B Leads Lead 100