Marketing Insider Group

APRIL 17, 2023

Not only do they have a defined day job, but they also get pulled into strategic projects and important deals. Be upfront about the amount of time required and length of the project. Educating yourself will help you ask more effective, probing questions and proves you’re invested in the project.

SME 310

SME Tips Content Marketing Work Management 310

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

Seismic

JANUARY 30, 2024

By taking a well-defined, strategic approach, your organization can increase revenue and operational efficiencies, save time, align cross-functional teams, and even save some money in the process. The roadmap can be used to uncover new projects for enablement and determine how best to scale these initiatives for optimal impact.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Martech

APRIL 8, 2024

Can you describe a project where you used data analysis to identify opportunities for business process improvement? Can you explain how you have used these techniques to identify trends or make predictions in previous projects? Interview question: Have you ever been involved in a business process improvement project?

Business 94

Business Best Practices Marketing AI Forecasting 94

Vision Edge Marketing

MARCH 30, 2021

Year after year over a period of 16 years we consistently found that only about 1 in 5 CMOs play a strategic role, serve as a value creator for their organization, and can link marketing activities to business results. Beware of Relying on Technology as a Replacement for Strategic Thinking. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Marketri

APRIL 4, 2024

How those pieces are strategically insourced or outsourced can lead to substantial improvements in quality, speed, and cost. While a website development company could surely run point on a new build, it’s best to get a village of marketing experts to collaborate and guide the development process strategically.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Martech

FEBRUARY 15, 2024

It’s a high-visibility project with a tight timeline. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Think future-forward. In your inbox.

Work Management 93

Work Management Brand Identity Branding Marketing Management 93

Marketing Insider Group

APRIL 3, 2023

Whenever possible, measure purpose progress with metrics like project quality and employee satisfaction scores. For example, you might want to make better use of an underutilized platform like a project management system. Or strategize? This allows your group to focus harder on projects and ideas that require serious brainpower.

Work Management 256

Work Management Marketing Management Efficiency Marketing Budget 256

Brandpoint

SEPTEMBER 26, 2023

Can you share a pivotal moment or project during your time at Brandpoint that tested your skills and pushed your boundaries? My very first project here was with none other than Walmart. Could you discuss a project where your team’s strategic thinking led to a particularly impressive outcome?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Contact us to discuss any of your project needs at info@thinkers360.com For more information, contact us today at info@thinkers360.com

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. UX Design + SEO = Successful Application Development Projects. What does matter is using your target keyword phrase strategically, keeping in mind best practices for on-page SEO. Guest post by Juno Yates.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Webbiquity

JULY 14, 2020

More hopefully though, one out of five said they were adding projects focused on developing new products and services or updating their technology infrastructure. Another 40% said the new projects were meant to address organizational weaknesses or inefficiencies. transitioning to remote working, learning, and teaching).

Research 332

Research Paid Search Agency Case Studies Planning 332

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Sage Marketing

APRIL 9, 2024

Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrated within fast-paced, growth-oriented environments.

CMO 52

CMO Work Management Marketing Management Startups 52

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Contact us to discuss any of your project needs at info@thinkers360.com

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Prioritize quartetly projects. Sales Managers.

Advertising Agencies 101

Advertising Agencies Positioning Planning Work Management 101

Salesforce Marketing Cloud

APRIL 25, 2023

Project management 3. Adaptability and strategic problem solving Advice for climate job seekers Sustainability job openings are on the rise, and it’s never been a more exciting time to build a career in climate action. Project management Project management requires both technical and workplace skills.

Ad Building 98

Ad Building Work Management Storytelling Analysis 98

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Annual growth is projected to climb to a steady 13.3% Dig deeper: How strategic martech integration drives growth Get MarTech! A multi-year martech boom is underway. over the coming years.

Marketing Management 98

Marketing Management Marketing Budget Budget Programs Forrester 98

Martech

FEBRUARY 29, 2024

Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects. As projects grow larger, and services to the client expand over time, information about each client’s technology stack becomes increasingly fragmented.

Enterprise Management 104

Enterprise Management Consulting Work Management Marketing Management 104

Kevin Indig

JULY 3, 2023

In this Memo, I answer Nilesh’s question by explaining how weak arguments and not addressing what executives care about sets you up for failure and how to use 12-slide decks and strategic narratives to pitch executives to sponsor (SEO) initiatives. No business projection is perfect (look at the guidance for quarterly reports).

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Such brand ambassadorship starts with making sure your leadership team is informed about the project and its rationale and updating them throughout the process. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. In your inbox.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Contact us to discuss any of your project needs at info@thinkers360.com For more information, contact us today at info@thinkers360.com

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Martech

AUGUST 22, 2023

These are the critical points in a project where you can go back to check and make sure you’re still on course. ” Here are three simple ways you can start thinking and acting strategically and still do your marketing job and build your career. Put them up on a screen and ask how your project might affect him or her.

Planning 96

Planning Tactics Marketing Plans Marketing & Strategy 96

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Business 112

Business Analysis Work Management Forecasting 112

Martech

DECEMBER 27, 2023

This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision. Why the disconnect?

Allocation 116

Allocation Barriers Lead Scoring Lead Ranking 116

Trade Press Services

APRIL 1, 2024

Michelle Arentz , Workforce Development Consultant and owner of Lazarus Learning , offers the strategic mantra: “The only way to achieve sustainable business growth is to fix the people problems that exist in the workplace.” Every business needs clearly defined goals as part of its strategic plan for growth.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

DECEMBER 18, 2023

Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Digital asset management. Governance. Spotlight incremental time/cost savings.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Contact us to discuss any of your project needs at info@thinkers360.com

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

APRIL 5, 2024

Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication. Begin with a small but representative proof of concept project.

Peer-to-peer 97

Peer-to-peer Paid Search Agency SMS Gartner 97

Marketri

APRIL 17, 2024

CEOs want strategic marketing direction. As one of our Fractional CMOs, Jen Marino , described it, “In today’s dynamic marketplace, CEOs look to their marketing departments to be the compass guiding their strategic direction. They want a strategic roadmap that aligns with and propels the company toward its business goals.”

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Sprout Social

FEBRUARY 29, 2024

This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. Project management In project management, AI automates routine tasks, optimizes resource allocation and provides real-time progress insights.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Strategic Leadership Advisors LLC Contact Karen Hardy, Ed.D Cynthia Young Score: 41.14 26 Karen Hardy, Ed.D

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Trade Press Services

JANUARY 21, 2024

Designed to facilitate messaging, file sharing, project management, video conferencing and other tasks, these tools make team communication and collaboration easier than ever before. Slack is a real-time messaging app designed for businesses to communicate about projects, information, clients and schedules across various teams.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

Launch Marketing

FEBRUARY 8, 2023

When creating the plan, pay close attention to key dates within the product launch timeline, which outlines milestones related to the launch and other basic project goals. Looking for even more strategic insights and actionable tips to launch your new product or service? It is all dependent upon the project.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Martech

OCTOBER 2, 2023

by eliminating low-value tasks, freeing time for more strategic tasks and experimentation. Ensure that the company wholly owns strategic customer data and decisions, not vendors. The experimental marketer can also engage project stakeholders (VPs, etc.)

Work Management 110

Work Management Paid Search Agency Marketing Management Advertising Benchmark 110