Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Litmus

DECEMBER 17, 2021

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. to 31.6%, although still holding the number two spot. Let’s take a look at the breakdown for Apple: Apple Mail Privacy Protection: 26.2%. Want more data and trends?

Privacy Protection 95

Privacy Protection Privacy Email Marketing Mobile Marketing 95

ClearVoice

JANUARY 5, 2021

As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure. Are you putting those consent notifications or checkboxes in the “right” spot on your website? To do that, you create a Privacy Policy.

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%. Apple Mail (privacy-impacted): 6.6%. Apple Mail Privacy: 1.5%.

Privacy Protection 88

Privacy Protection Privacy Email Marketing Mobile Marketing 88

Convert

APRIL 21, 2021

Similar to the California Consumer Privacy Act of 2018 (CCPA) , the California Privacy Rights Act of 2020 (CPRA), and even Europe’s GDPR, the CDPA is the latest development in what has been a watershed year for privacy legislation in the United States. It must be baked into your business model.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. That’s a good thing!

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Valasys

MARCH 28, 2023

However, it’s important to note that companies must take extra care when generating leads because of data privacy laws, especially the Fair Credit Reporting Act (FCRA). The software can identify leads that correspond to target personas (ICPs), analyze customer data, and spot patterns in data.

Marketing AI 52

Marketing AI Lead Generation Privacy Lead Scoring 52

Martech

DECEMBER 19, 2023

Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. ” Why we care. However, it hasn’t stopped most people (98% of U.S.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

Biznology

APRIL 20, 2022

For about a year, I’ve been splitting my browser time between Chrome and Brave , a browser that launched in 2016 with a focus on privacy. This is partly professional necessity — web development is part of my firm’s offerings and testing across major market browsers is part of the job — but also a result of my “privacy curious” status.

Trust Marketing 104

Trust Marketing Transparency Privacy SMS 104

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

Televerde

JUNE 28, 2018

Data Privacy and Regulation (GDPR). This is on-trend with the prediction of privacy taking precedence in social media interactions. This is on-trend with the prediction of privacy taking precedence in social media interactions. Companies are prioritizing user privacy – permissions, data expiration dates, opt-outs, etc.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. Information security took the second spot in interest, but it is the third-place topic — database management — that is perhaps the most revealing.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

Biznology

MARCH 31, 2022

The common types of videos produced today — explainers, spot commercials, demos, etc., Most popular video sharing platforms offer security and privacy options for controlling access to your video. For example, one striking finding in the Parse.ly are ill-suited for virtual events and interactive online marketing.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Litmus

FEBRUARY 29, 2024

On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. Data privacy regulations and email sender requirements will continue to evolve and marketers will flex their adaptability muscles as a result. There’s no denying that all marketers felt compelled to do more with less.

Email Marketing 84

Email Marketing Planning Privacy Verticals 84

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. The Power of Data-Driven Creative. GDPR Violations Hit Hard.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%. Mobile: 7.1%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). Click here to see the full results. Email marketers are being asked to ramp up significantly.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share dropped from 53.1% Webmail: 35.9%.

Privacy Protection 77

Privacy Protection Email Marketing Privacy Mobile Marketing 77

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%. Webmail: 35.6%.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Stats 91

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple takes the top spot as the most popular email client, with a share of 59.8%.

Privacy Protection 77

Privacy Protection Email Marketing Privacy Differentiation 77

Valasys

JULY 6, 2023

New Jersey, 26th July’23: On Monday, Gizmodo spotted that Google recently updated its privacy policy to disclose that its various AI services, such as Bard and Cloud AI, may be trained on public data that the company has scraped from the web. This latest update simply clarifies that newer services like Bard are also included.

Training 52

Training Privacy Policies Google Copyright 52

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%. Webmail: 35.0%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

ConvertKit

JULY 19, 2021

Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. Open rates were never a perfect metric, and with Apple’s new privacy changes, they’re even less meaningful. [08:44] Deliverability Defined 218: Apple’s New Privacy Changes.

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of the Apple subcategories: Apple Mail Privacy Protection: 52.2%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Marketing Insider Group

NOVEMBER 6, 2023

” Traditional marketing often means paying up front, like for an ad spot, and then crossing your fingers. With increasing concerns about data privacy, it’s essential to be transparent about your advertising practices. This ensures that your marketing budget is directly tied to tangible outcomes. Invest in Retargeting.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

LeadsRX

NOVEMBER 9, 2021

This new LeadsRx capability is available now to provide support for national television spot logs that take into consideration the complexities of national advertising. Learn more about the LeadsRx suite of offerings, including MTA, privacy-first customer journey analytics, and the concept of “People + Data = Better” by visiting LeadsRx.com.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Martech

OCTOBER 31, 2023

GA4 was specifically designed to deal with privacy issues and address those flaws. TV, radio spots and things like that, it’ll help you determine where that promotion is driving traffic and what’s going on with that?” It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of.

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 112

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Zoominfo

OCTOBER 15, 2020

Their technology, approach to data collection, privacy-first perspective, and focus on intent data made it clear that we not only wanted Clickagy to be a part of our intent product, but we needed Clickagy to be a part of ZoomInfo. Focus on Data Privacy. Casting a Wider Net. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Litmus

AUGUST 19, 2021

Wrong URL in a podcast spot? While every brand has their own specific checks (like using sentence case for headlines or including a privacy policy), we’ve gathered 29 of the most common—and critical—checks for every campaign. Spelling error in a blog post? No worries. You can easily update it. Broken link in a LinkedIn post?

Privacy Policies 115

Privacy Policies Deliverability CAN-SPAM Privacy 115

Martech

FEBRUARY 27, 2024

Audiences today are adept at spotting forced or inauthentic endorsements, which can damage both the influencer’s and the brand’s credibility. Respecting privacy and data protection laws is crucial when sharing information and analytics.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

QuanticMind

AUGUST 29, 2023

As such, it’s not enough for financial services brands to simply talk the talk when it comes to trust—they must actively diagnose and acknowledge weak spots and co­­­­nstantly improve their operational mechanisms to build better trust-related outcomes. Want to learn more about how to secure consumer trust via privacy-compliant advertising?

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

BenchmarkONE

JULY 7, 2021

For example, did you know that the next one, a privacy update for iOS 14 , is going to have direct implications for agencies? . The most noteworthy items from the iOS update are centered around user privacy. . For example, advertising spots on certain podcasts could be a great way to get in front of a wider audience.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Ad Agencies Privacy 96

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

Oktopost

NOVEMBER 16, 2023

Social Data Analysis Cons Data privacy Data security can be a challenge when collecting and analyzing social data. Therefore, recognizing the significance of individual privacy rights and the responsible processing of personal data is crucial. But analytics are only as good as what you do with them.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%. Opens by environment.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Stats 84